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ingredients 37<br />

citrus, pine-like quality of Juniper<br />

is ideal in beer and meat-based<br />

savouries, while Liquorice is like a<br />

warm hug in candies, cookies and<br />

teas.<br />

Trend 3: Herbal charm<br />

Culinary herbs charm the senses<br />

with their impactful scents and<br />

clean, vibrant flavours. They add<br />

naturalness and, from an aesthetic<br />

perspective, their delicacy catches<br />

the eye for pretty-as-a-picture<br />

hors d’oeuvres, cheeses and<br />

savoury snacks, soft drinks and<br />

cocktails. Sensient’s carefully<br />

curated range of herbs includes<br />

Garden Mint, a fresh-picked leaf<br />

that adds sophisticated sweetness<br />

and minty mouthfeel; Coriander<br />

Leaves, a light and citrusy<br />

alternative to spicy coriander<br />

seeds; hint-of-pepper Sage;<br />

memory-enhancing Rosemary;<br />

brewers’ favourite Hops; aromatic,<br />

warming Oregano; and Thyme,<br />

whose delicate minty, slightly<br />

lemony aroma awakens the<br />

Consumers get a real<br />

thrill when they can<br />

drum up excitement in<br />

their network by being<br />

the first to uncover a<br />

new sensation and<br />

shout about it instantly.<br />

Indeed, striking flavour<br />

profiles and ingredients<br />

have the potential to<br />

take on almost cult-like<br />

status<br />

senses. Lemongrass delivers an<br />

enlightening, zestful experience<br />

that adds a wonderful layer of<br />

complexity, while soothing Aloe<br />

Vera, renowned for its skin healing<br />

and digestive aid properties, is the<br />

ideal inclusion in all sorts of<br />

beverages, from wellness drinks<br />

and water to bartender staples,<br />

where it adds healthy mystique.<br />

Basil too is moving out of the<br />

kitchen and into the mixologist’s<br />

armoury of innovative ways of<br />

enhancing the flavour and the<br />

image of their creations. After all,<br />

in Greek, the word ‘basil’<br />

translates as ‘royal plant’.<br />

Trend 4: Experience the exotic<br />

While young consumers may crave<br />

adventure and exploration, they<br />

may not have the ability to travel<br />

very far, and this makes food and<br />

drink that can place exotic<br />

destinations within their reach<br />

extremely attractive. For<br />

manufacturers, social media adds<br />

an extra dimension here:<br />

Consumers get a real thrill when<br />

they can drum up excitement in<br />

their network by being the first to<br />

uncover a new sensation and shout<br />

about it instantly. Indeed, striking<br />

flavour profiles and ingredients<br />

have the potential to take on<br />

almost cult-like status.<br />

Sensient’s Exotic Fruit Collection is<br />

an extraordinary exploration of<br />

tastes. Rambutan, a tropical native<br />

www.foodmagazine.eu.com issue four | <strong>2017</strong>

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