VIENNA FASHION WEEK - THE EVENT 2017

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TOP UND HOSE KAYIKO MANTEL FERRARI ZÖCHLING — 16 —
Das Kampagnen Shooting der MQ VIENNA FASHION WEEK.17 The Campaign Shooting of MQ VIENNA FASHION WEEK.17 Dancing, Shopping, Fashion. Die neue Kampagne für die MQ VIENNA FAS- HION WEEK.17 bewegt und provoziert. Mode zwischen Techno und Konsum! Das sich immer wieder bewegende und evolvierende österreichische Design wurde heuer im Nachtclub “Grelle Forelle” von Sergej Benedetter und Mato Johannik konzipiert. Bedient wurde die Juxtaposition zwischen Nachtleben und kontemporärem Modedesign, welches beides in unersättlichen Ausdrucksformen nach dem Mehr giert. Mode ist ein Spielfeld auf dem man sich individuell bewegt, sowie die Ausdrucksform des persönlichen täglichen Gemütszustands. Individualität ist im Hier und Heute ein Muss und durch Fashion wird die Einzigartigkeit der eigenen Person hervorgehoben. Dancing, Shopping, Fashion The new campaign for MQ VIENNA FASHION WEEK.17 moves and provokes. Fashion embedded between techno and consumption! Constantly moving and evolving, Austrian Design has been conceptualized by Sergej Benedetter and photographer Mato Johannik and realized at the Nightclub “Grelle Forelle”. The juxtaposition between nightlife and contemporary fashion design has been operated in voracious forms of expressions showing an insatiable greed for more. Fashion is a playground where everyone is moving individually, as well as the expression of the daily state of mind. Individuality is a must here and today, fashion emphasizes the uniqueness of the individual. — 17 —
Page 1 and 2: VIENNA FASHION WEEK T H E F A S H I
Page 3 and 4: O P E N I N— 3 G — S H O W
Page 5 and 6: eDITORIAL T H E F A S H I O N E V E
Page 7 and 8: — 7 — M A L A N B R E T O N M Q
Page 9 and 10: EDITORIAL 5 INHALT / CONTENT 9 MQVF
Page 11 and 12: KAMPAGNE S T U D I O M A T O x M Q
Page 13: Kleid Ferrari Zöchling Mantel LINI
Page 18 and 19: LOCATION FACTS 75 Fashion Shows - 2
Page 20 and 21: Location Fashion Shows VIP-Area —
Page 22 and 23: BACKSTAGE — 22 —
Page 24 and 25: FASHION SHOWS THE HIGHLIGHTS FASHIO
Page 26 and 27: IMPRESSIONS PRESS, RED CARPET, SPON
Page 28 and 29: MUSIC VIENNA FASHION WEEK MUSIC CD
Page 30 and 31: ADVERTISING MQ VIENNA FASHION WEEK.
Page 32 and 33: ONLINe ONLINE | SOCIAL MEDIA MQ VIe
Page 34 and 35: COOPERATIONS Die Thailändische Bot
Page 36 and 37: M A I K E N K p r e s e n t e d M Q
Page 38 and 39: MQ VIENNA FASHION WEEK KAMPAGNEN |
Page 40 and 41: MQVFW.15 COVER FACES SPECIAL EDITIO
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Page 44: VIENNA FASHION WEEK — 44 —

VIENNA FASHION WEEK - THE EVENT 2017

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