RCCDO November 23 Bulletin
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Vol. 1 No. 17<br />
JUSTICE LEAGUE MOVIE PREMIER<br />
Leadership Lessons<br />
from the League
OUR PAST PRESIDENTS<br />
1947-1948 Isidro Vamenta<br />
1948-1949 Isidro Vamenta<br />
1949-1950 Hernando Pineda<br />
1950-1951 Hernando Pineda<br />
1951-1952 Glicerio Floirendo<br />
1952-1953 Hernando Pineda<br />
1953-1954 Johnny Paraiso<br />
1954-1955 Ernesto Tamparong<br />
1955-1956 Nemesio Chaves<br />
1956-1957 Rizal Ortega<br />
1957-1958 Emilio Dayrit<br />
1958-1959 Wadhu Dharamdas<br />
1959-1960 Jesus Larrabaster<br />
1960-1961 Henry Canoy / Climaco Mosqueda<br />
1961-1962 Jesus Larrabaster<br />
1962-1963 Delfin Rabe<br />
1963-1964 Pablo Reyes<br />
1964-1965 Jose Palacio<br />
1965-1966 Briccio Tamparong<br />
1966-1967 Plutarico Velez<br />
1967-1968 Francisco Velez<br />
1968-1969 Dante Sarraga<br />
1969-1970 Miguel Siojo<br />
1970-1971 Rene Fruto<br />
1971-1972 Roberto Nery<br />
1972-1973 Angel Quimpo<br />
1973-1974 Perfecto Casino<br />
1974-1975 Mario Nery / Nestor Fernandez<br />
1975-1976 Casimiro Tamparong<br />
1976-1977 Phil Balan<br />
1977-1978 Benjamin Gorospe<br />
1978-1979 Antonio Valoria / Nazar Chavez<br />
1979-1980 Manuel Samson<br />
1980-1981 Nazar Chaves<br />
1981-1982 Corazon Cid<br />
1982-1983 Jesus Dingcong<br />
1983-1984 Miguel Goking<br />
1984-1985 Marciano Barrera<br />
1985-1986 Salvador Caragos<br />
1986-1987 Pablo Paras<br />
1987-1988 Leo Mabulay<br />
1988-1989 Manuel Aberilla<br />
1989-1990 Stephen Gaisano<br />
1990-1991 Primitivo Bella<br />
1991-1992 Cesilo Adaza<br />
1992-1993 Wenifredo Yancha<br />
1993-1994 Manuel Arceno/Constantino Jaraula<br />
1994-1995 Francisco Sarraga<br />
1995-1996 Constantino Jaraula<br />
1996-1997 Gabriel Evangelista<br />
1997-1998 Jose Gonzaga<br />
1998-1999 Carlos Gorospe<br />
1999-2000 William Walter<br />
2000-2001 Vic Cinco<br />
2001-2002 Raymund Talimo<br />
2002-2003 Carlo Romero<br />
2003-2004 Antonio Soriano<br />
2004-2005 Samson Blanco<br />
2005-2006 Manuel Alinabon<br />
2006-2007 John Mark Sarraga<br />
2007-2008 Edgardo Melchor Palad<br />
2008-2009 Ricardo Gabaon<br />
2009-2010 Manuel Along<br />
2010-2011 Dietmar Schug<br />
2011-2012 Ian Mark Nacaya<br />
2012-2013 Marillo Paano<br />
2013-2014 Ferdinand Bernasor<br />
2014-2015 Luigi Sarraga<br />
2015-2016 Cris Parojinog<br />
2016-2017 Dufel Lagrosas<br />
2
PROGRAM<br />
CALL TO ORDER<br />
INVOCATION<br />
PAMBANSANG AWIT<br />
FELLOWSHIP<br />
ROTARY INFORMATION<br />
SECRETARY’S REPORT<br />
PRESIDENT’S TIME<br />
ADJOURNMENT<br />
PROGRAM COORDINATOR<br />
PRES. TONYBOY FERNANDEZ<br />
RTN JUN SARMIENTO<br />
PAG MANNY ALINABON<br />
PS MIKE MENDOZA<br />
RTN BEN BOOC<br />
(CLASSIFICATION TALK)<br />
SEC. NEIL QUE<br />
PRES. TONYBOY FERNANDEZ<br />
PRES. TONYBOY FERNANDEZ<br />
DIR GUS RODANO<br />
WHAT’S INSIDE:<br />
President's Message 5<br />
Secretary's Report 6<br />
Project Photos 7<br />
Editorial 9<br />
Project Photos 10-11<br />
Feature: 6 Leadership Qualities You<br />
Can Learn From Superheroes<br />
World Toilet Day 15<br />
Anns’ Corner 16<br />
Did You Know? 18<br />
13<br />
Editorial Staff<br />
RTN MIKE MENDOZA<br />
Editor-In-Chief<br />
Contributors & Members<br />
Pres. Tonyboy Fernandez<br />
PAG John Mark Sarraga<br />
ANN Pres. Angelie Mae Dael<br />
Sec. Neil Que<br />
Dir Leony Quicoy<br />
Dir. Gus Rodano<br />
PD Nasali Cornelio Silava<br />
RTN. Rey Lomarda<br />
Email Editor:<br />
mikemendoza1969@gmail.com<br />
Bless us as we meet together,<br />
dear Lord we pray.<br />
Bless the singing of your praise,<br />
the reading of your Word,<br />
the sharing of our fellowship,<br />
the prayers that will be heard.<br />
Bless us as we meet together,<br />
dear Lord we pray. Amen<br />
3
4
President Tonyboy Fernandez<br />
G<br />
reetings Fellow Rotarians . It<br />
was a quiet a busy week for the<br />
Club. We had 3 projects implemented<br />
in just one week. Congratulations<br />
to Everyone! The Fund Raiser,”Justice<br />
League” was a major success.<br />
Based on initial reports , we were able to<br />
fill the 628 seats of Cinema 1 in Lim Ket<br />
Kai Mall. I would to thank the Rotarians<br />
and Rotary Anns especially the Chairs,<br />
Dir Leony Quicoy , Ann PP Juvy Mae Sarraga<br />
and Ann Pam Valencia for a job well<br />
done. We hope to get a final accounting<br />
in the next few days. We also implemented<br />
the 2nd “ Gift of Sight to Children<br />
“ with the Rotary Anns last Friday ,<br />
<strong>November</strong> 17 ,2017 . A total of 30 children<br />
were given correctional glasses to<br />
improve the eyesight. All of the children<br />
come from the public schools. I am happy<br />
to note that hopefully , we will be<br />
implementing the 3rd “Gift of Sight to<br />
Children” in the 1st quarter of next<br />
year .<br />
I would like to thank our gracious<br />
hosts , Rtn Tony and Ann PP Malou dela<br />
Cruz . We had a wonderful time last <strong>November</strong><br />
18,2017 . There was so much<br />
food , wine , singing and laughter. I still<br />
believe that the club is not healthy if it<br />
does not have fellowships. I feel fellowships<br />
makes us know each other more<br />
and these closeness helps us work hand<br />
in hand in our service to humanity.<br />
For the information of the Rotarians ,<br />
only $2,500 is left for district grants. We<br />
only have a few more weeks before the<br />
cut off and so I would like to remind the<br />
Rotarians who are still willing to donate<br />
to the foundation , to do so at the soonest<br />
possible time.<br />
In the meeting of the Zone 1 Council of<br />
Presidents , DG Linda Deleste has<br />
stressed the need to recruit more members<br />
. She mentioned that so far , the<br />
whole district has a membership of<br />
1,321 and with only 69 new members<br />
recruited . The target is 1,500 and I<br />
hope, we in the Club of Cagayan de Oro<br />
can also do our part. Let us join together<br />
and recruit!<br />
We will have no meeting on <strong>November</strong><br />
30 , being a holiday. Our next meeting<br />
will be on Dec 7, 2017 . ELECTION DAY!<br />
I pray and hope that if you are elected<br />
to a position , do give it your BEST!<br />
5
Secretary Neil Ronard J. Que<br />
W<br />
e thank everyone for the relatively<br />
high attendance rates in<br />
our meetings and projects despite<br />
the hectic month, most especially<br />
our very active newly inducted Rotarians!<br />
The <strong>November</strong> 9 meeting was highlighted<br />
by PDG Manny Along comprehensive<br />
talk about the History and Purpose of<br />
the Rotary Foundation, District Grants,<br />
and Global Grants. He also mentioned<br />
qualifications to be recognized as a Paul<br />
Harris Fellow, and induction to the Paul<br />
Harris Society. We discussed the requirement<br />
for an EREY (Every Rotarian Every<br />
Year) recognition for the club which our<br />
we are now eligible for, provided all of<br />
us will donate $25 is a month before the<br />
District Conference (May 11, 2018) to be<br />
recognized.<br />
Congratulations to everyone for a successful<br />
week as well! We accomplished<br />
the following in just three consecutive<br />
days:<br />
<strong>November</strong> 16 - Justice League Premier<br />
<strong>November</strong> 17 - Gift of Sight for Children<br />
<strong>November</strong> 18 - Joint Fellowship<br />
MILESTONES<br />
BIRTHDAYS (Nov.12– Nov.<br />
25)<br />
13—ANN ISEL MAKAPUGAY<br />
19—RTN BEN BOOC<br />
<strong>23</strong>—PP DIETMAR SCHUG<br />
ANNIVERSARIES (Nov 12–<br />
Nov. 25)<br />
16—PDG MANNY & ANN PP BIEMA<br />
ALONG<br />
Please be guided by the following schedules<br />
for the coming month:<br />
<strong>November</strong> 30 - Holiday / No Meeting<br />
December 7 - Election of officers<br />
December 14 - Christmas Party<br />
December 16 - Boystown<br />
6
GMMPHOTOs<br />
7
8
T<br />
he first installment of DC’s Justice<br />
League (as a team) received<br />
worldwide mixed reviews, with<br />
critics praising the action sequences and<br />
performances while criticizing the thin<br />
plot, CGI and weak villain. The tone of<br />
the film was met with varied reception,<br />
with some praising it for being lighter<br />
and more fun, while others noted it as<br />
inconsistent.<br />
Estimates say that as of <strong>November</strong> 19,<br />
Justice League has grossed $96 million<br />
in the United States and Canada, and<br />
$185.5 million in other territories, for a<br />
worldwide total of $281.5 million, against<br />
a production budget of $300 million. It<br />
had a worldwide opening of $281.5 million,<br />
the 24th biggest of all-time. Estimates<br />
for the total the film will have to<br />
gross worldwide in order to break even<br />
range from $600–750 million.<br />
Personally, the movie itself was definitely<br />
entertaining. The excitement of the<br />
young children could be felt as they<br />
waited in line with their families to enter<br />
the movie house. Although it was evident<br />
that the movie was targeted for a<br />
younger audience, it had a good balance<br />
of well-choreographed action scenes,<br />
carefully thought out portions for drama<br />
and romance, and a good amount of comedic<br />
relief. The movie brought to life<br />
Superman, Batman and the other superheroes<br />
of our childhood and gave a new<br />
light on heroes that have not yet been<br />
introduced in the big screen before.<br />
"YOU CAN'T SAVE THE WORLD<br />
ALONE" is the main theme of the movie.<br />
Superheroes worked together for the<br />
betterment of humanity. Teamwork was<br />
something that was stressed out quite a<br />
lot throughout the entirety of the movie.<br />
I think it was timely that the <strong>RCCDO</strong><br />
sponsored a block screening of the film.<br />
I cannot help but compare this to the<br />
Rotary Club --we work together to help<br />
those in need and we have a better<br />
chance in making a difference when we<br />
come together, for it is almost impossible<br />
to work alone. This I believe, is something<br />
the Justice League and the Rotary<br />
have in common. And like Batman, although<br />
we do not have any actual powers,<br />
we acknowledge when it’s our turn:<br />
we find ways to help those who need us.<br />
9
Project PHOTO<br />
10
ANN PHOTOS<br />
11
Source: Rakesh Singh<br />
theundercoverrecruiter.com<br />
W<br />
hether it’s a child or an<br />
adult, super heroes have always<br />
enticed us with their resonating<br />
stories of power intrigue, and<br />
justice. There is much to learn from just<br />
watching (or for that matter, reading<br />
about) superheroes, especially when we<br />
focus on their psychological attributes.<br />
These icons of greatness can mentor<br />
our thoughts and actions in the workspace<br />
and make us true leaders. Like<br />
trophies on a pedestal, organizations are<br />
also looking for heroes on their org<br />
charts; leaders who will spearhead the<br />
company into super-ness.<br />
So, if you break it down, organizations,<br />
simply wants HEROES on their team:<br />
H – HARDWORKING<br />
E – ENERGETIC<br />
R – RESPONSIBLE<br />
O – ORGANIZED<br />
E – ERUDITE<br />
S – SELF-STARTER<br />
H – Hardworking:<br />
12<br />
When it comes to the trait of being hardworking<br />
Wonder Woman tops the chart.<br />
She was blessed by the Gods to become<br />
as beautiful as Aphrodite, wise as Athena,<br />
as strong as Hercules and as swift as<br />
Hermes. However, she chose to surrender<br />
her powers to stay on earth and<br />
save mankind. As Diana Prince, she<br />
worked hard to master the martial arts<br />
and the use of her many weapons. Her<br />
calling was to be the protector of mankind<br />
and she chose to use her fighting<br />
skills to overcome evil, thereby spiraling<br />
her to ‘Super hero’ status. It is this super<br />
willed hardworking Wonder Woman who<br />
teaches us that fruits can be borne only<br />
if the land is tilled.<br />
What can we learn from this?<br />
Hard work pays. With dedication and a<br />
pure sense of conscientiousness, Wonder<br />
Woman did what she was chosen to<br />
do. A good leader leads by example and<br />
a lackadaisical leader will have similar<br />
followers. A leader who works hard to<br />
meet deadlines motivates team members<br />
to deliver on time.<br />
E – Energetic:<br />
Need we say more about Jay Garrick’s<br />
(the original Flash) energy, of having<br />
been knocked out for weeks, flies by like<br />
a hurricane to meet the girl he has been<br />
pining for years? Jay Garrick’s passion<br />
for Chemistry led him to inhale fumes<br />
which gave him the ability to run at an
insane pace and thus Flash a.k.a the<br />
Crimson Comet was born. When Jay<br />
Garrick learned of the powers he had<br />
gained, he put them to good use by<br />
fighting crime. He channelized his energy<br />
to what he was most passionate<br />
about.<br />
What can we learn from this?<br />
What we can learn from<br />
Flash is that he pursued<br />
his passion with great<br />
zest and put to good<br />
use his newly acquired<br />
skill. His energy is unsurmountable<br />
when it<br />
comes to his super heroic<br />
feats. It is this zest<br />
which will help an individual<br />
accomplish his<br />
tasks to a heightened<br />
degree. Enthusiasm<br />
speaks volumes. Having<br />
a passion for the task is<br />
half-the-job done. If<br />
tasks are approached<br />
with the energy of Flash, then carrying<br />
it through fruition is the easiest. In a<br />
recent poll, the ability to energize people<br />
was one of the most effective traits<br />
of a good leader.<br />
R – Responsible:<br />
A Leader Pursues His Passion With Great Zest<br />
13<br />
If you are looking to rise up the ladder<br />
of success, then latching onto the rung<br />
of responsibility is inevitable. Spiderman<br />
in his first taste of power blithely ignores<br />
the chance to stop a fleeing thief<br />
and his indifference catches up with<br />
him when the same criminal later robs<br />
and kills his Uncle Ben. Spiderman<br />
tracks and subdues the killer, only to<br />
learn that he could have undone what<br />
was done on that fateful day. Peter Parker<br />
understands that, ‘With great power<br />
there must also come great responsibility’<br />
and in order to be Spiderman he has<br />
to take on the responsibility that comes<br />
with being a superhero and not just bask<br />
in the greatness of the new power<br />
gained. In time Spiderman makes important<br />
choices where he understands<br />
where his responsibility lies and acts in<br />
accordance with the role he has taken<br />
on. It is this acknowledgement<br />
of his responsibility<br />
that<br />
makes him a superhero.<br />
What can we learn<br />
from this?<br />
Great leaders don’t let<br />
their gifts go to waste<br />
but, rather, see them<br />
as a calling to do<br />
something heroic. An<br />
individual who takes<br />
responsibility for his/<br />
her actions ups the<br />
desirability quotient.<br />
Acknowledging the responsibilities that<br />
one has to undertake is indicative of a<br />
person who is in-charge and in control.<br />
What it suggests is that the person has<br />
the ability to take important decisions,<br />
learn from previous mistakes and take<br />
charge of the situation, in other words it<br />
is the core of leadership. What’s more,<br />
according to a recent survey more than<br />
80% of managers consider a sense of<br />
responsibility, the no. 1 productivity motivator<br />
for them.<br />
O – Organized:<br />
Professor ‘X’ systematic approach to promote<br />
the peaceful affirmation of mutant<br />
rights, to mediate the co-existence of
mutants and humans, shows how adept<br />
he was in his organization skills. To<br />
achieve these aims, he founded Xavier’s<br />
Institute to teach mutants to explore and<br />
control their powers. His great prowess<br />
into the management of this institution<br />
for the greater good of mutants and humans<br />
is remarkable. It is for these traits<br />
that he is highly regarded and respected.<br />
What can we learn from this?<br />
Developing a systematic approach to<br />
work is the foundation of every great<br />
Leader. Being process-oriented and<br />
methodized goes a long way in building<br />
institutions of trust and credibility. Clutter<br />
deters creativity, while organization<br />
promotes ingenuity and is a true mark of<br />
a leader.<br />
E – Erudite:<br />
Knowledge is profound and Tony Stark is<br />
the living example of this. His ardent<br />
knowledge of technology can be only<br />
matched with his super wit. Ironman<br />
always steered ahead of opponents, all<br />
the time, by putting to good use his colossal<br />
wisdom in the technical sphere<br />
and creating the best gadgets for his<br />
arsenal.<br />
all what is in vogue today is passé, tomorrow.<br />
To enumerate this point, more<br />
than 2400 students in American colleges<br />
were surveyed on the characteristics<br />
they perceived are important to being a<br />
great leader and it was found that 48%<br />
believed that a leader should have a<br />
graduate degree.<br />
S – Self-starter:<br />
Batman trained himself both physically<br />
and intellectually to fight crime. He is our<br />
classic self-starter, who swore revenge<br />
on criminals because of the injustice<br />
done to his parents and schooled himself<br />
to combat the slickest criminals and<br />
bring them to justice. Unlike most superheroes,<br />
he does not possess any super<br />
powers, instead he makes use of his intellect<br />
to fight crime. His indomitable will<br />
& physical prowess makes him the super<br />
hero he is, which is characteristic of any<br />
self-starter.<br />
What can we learn from this?<br />
Acknowledging the responsibilities that one has to<br />
undertake is indicative of a person who is in-charge and<br />
in control.<br />
What can we learn from this?<br />
Knowledge is limitless and will always be<br />
your ally to supersede. An erudite leader<br />
is well-informed to take important decisions<br />
worthy to make or break a company.<br />
How then is a leader to stay ahead<br />
from him competitors if he is not enriched<br />
with the complete knowledge of<br />
his product, market and how to overcome<br />
any adversity? Keeping yourself up<br />
-to-date on the latest trends in technology<br />
will ensure your superiority in the<br />
market and is key to your survival. After<br />
14
Proactive leaders literally make hay while<br />
the sun shines. They are the pioneers for<br />
innovative thinking. Thinking and acting<br />
fast with conviction and confidence will<br />
only result in big wins. A successful entrepreneur<br />
learns the job on the go and<br />
doesn’t believe in handholding. According<br />
to a recent survey, over 70% of the<br />
respondents wanted to launch their own<br />
organization, thereby indicating the<br />
boom of the self-starter leaders in the<br />
emerging market.<br />
After all as the Dark Knight said, ‘A hero<br />
can be anyone’ & an organization wants<br />
a hardworking, energetic, responsible,<br />
organized, erudite self-starter on their<br />
team.<br />
W<br />
orld Toilet Day is a day to take<br />
action. It is a day to raise<br />
awareness about all the people<br />
who do not have access to a toilet - despite<br />
the human right to water and sanitation.<br />
Of the world's seven billion people,<br />
2.5 billion people do not have improved<br />
sanitation. One billion people still<br />
defecate in the open. Women and girls<br />
risk rape and abuse because they have<br />
no toilet that offers privacy.<br />
The Water & Sanitation Rotarian Action<br />
Group is a group of Rotarians whose<br />
purpose is to support Rotary clubs to<br />
effectively plan, finance, implement,<br />
monitor and evaluate water, sanitation,<br />
and hygiene programs, where they are<br />
most needed in a collaborative, costeffective,<br />
timely, and sustainable manner,<br />
true to the principles of Rotary International.<br />
Wasrag operates in accordance<br />
with Rotary International policy but<br />
is not an agency of, or controlled by,<br />
Rotary International.<br />
Early on, Paul Harris (Founder of Rotary)<br />
realized that Rotary needed a greater<br />
purpose. While Harris served as president<br />
of the Chicago Rotary Club in 1907,<br />
the club initiated its first public service<br />
project, the construction of public toilets<br />
in Chicago. This step transformed Rotary<br />
into the world’s first Service Club. The<br />
Rotary Club of Chicago performs one of<br />
its first acts of community service.<br />
The club calls a meeting of civic<br />
organizations to establish a committee<br />
for installing city comfort stations,<br />
or public toilets, to improve<br />
sanitation.<br />
It was this same concept of promoting<br />
business which led to the<br />
first community service project of<br />
the original Chicago Rotary Club. In<br />
their effort to promote more business,<br />
the members decided that since the<br />
women did most of the shopping in<br />
downtown Chicago, they would do even<br />
more if they stayed downtown longer.<br />
So, what was the answer? If they put<br />
public toilets in downtown Chicago – the<br />
shoppers would not have to go home so<br />
soon. And that is what they did — installed<br />
the first public restrooms in<br />
downtown Chicago. When service is provided<br />
— business is enhanced. It was on<br />
that basis that the world’s service club<br />
movement was launched.<br />
15
16
By ANN President Angelie Mae Dael<br />
T<br />
he long-awaited movie, Justice<br />
League finally hit the big screen<br />
last Thursday, <strong>November</strong> 16.<br />
After 3 months of preparations, the<br />
block movie screening joint project for<br />
the Rotarians and Rotary Anns of RC<br />
CDO was at blast off point.<br />
“You can’t save the world alone” was<br />
the movie tagline and it too best described<br />
how the project came to fruition.<br />
The Rotary Anns took the lead affording<br />
the Rotarians time to critically focus on<br />
other projects in the pipeline. However,<br />
the project did not take a back seat because<br />
the Anns’ Justice League core<br />
group frequently joined the Rotarians’<br />
weekly meeting to remind them of our<br />
movie project.<br />
October was devoted to our search for<br />
partners and by God’s grace commitment<br />
for sponsorships steadily came,<br />
our list grew longer and we all heaved a<br />
sigh of relief knowing that the project<br />
would be a success. In total we had 12<br />
major sponsors, 8 minor sponsors and<br />
33 patrons. We were exhilarated that<br />
tickets were sold-out 2 weeks before the<br />
movie date and often had to refer ticket<br />
queries to the RC CDO Premier who likewise<br />
had the same project at another<br />
venue.<br />
It was my daily prayer to give us all joyful<br />
hearts while we served and in retrospect<br />
we had good laughs along the<br />
way. We give all the glory to God for<br />
blessing us with the success of the Justice<br />
League movie project.<br />
It is time to roll the credits and to these<br />
amazing people, you have my undying<br />
gratitude: special mention to Treas. Pam<br />
Valencia, for accepting the role as Project<br />
Chairwoman. PP Juvy Sarraga and<br />
Dir. En-En Juarez for ably assisting as<br />
Project Co-Chairwomen. To all the Rotarians<br />
and Rotary Anns who stepped<br />
forward and became sponsors; to the<br />
Rotarians and Rotary Anns who solicited<br />
for sponsorships – you were all heaven<br />
sent! To the Rotarians and Rotary Anns<br />
who sold tickets by telling friends, relatives<br />
and officemates – a big thumbs up<br />
and grin! I thank Pres. Tonyboy and<br />
Rotarian Justice League Project Chair,<br />
Dir Leony Quicoy for their patience and<br />
support. We also thank Dir. Gus Rodano<br />
and his Red Lemon team for the excellent<br />
AVP prior to the movie; PAG Cris<br />
Parojinog for the fish crackers of our<br />
movie snacks; Dir Ann Fernandez and PP<br />
Ching Sarraga who repacked our fish<br />
crackers. Last but not the least, a mammoth<br />
thank you to the Rotarians and<br />
Rotary Anns who manned the entrance,<br />
became ushers and usherettes, distributed<br />
snacks and generally brought cheer<br />
and order to our entrance foyer of the<br />
movie house.<br />
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It is important to remember that the<br />
primary purpose of Rotary membership<br />
is to provide each member with a<br />
unique opportunity to serve others,<br />
PUBLIC RELATIONS<br />
NO PERSONAL PRIVILIGES<br />
D<br />
o Rotarians receive special business<br />
benefits from their Rotary<br />
membership? Should Rotarians<br />
expect a special discount or some preferential<br />
service just because they are dealing<br />
with a fellow Rotarian? The answer is<br />
clearly “No.” The Rotary Manual of Procedure<br />
expressly states the Rotary position<br />
on this matter. The policy, originally<br />
approved by the RI Board of Directors in<br />
1933, is that in business and professional<br />
relations “a Rotarian should not expect,<br />
and far less should he ask for,<br />
more consideration or advantages from a<br />
fellow Rotarian than the latter would<br />
give to any other business or professional<br />
associate with whom he has business<br />
relations.”<br />
Over 50 years ago the concept was expressed<br />
that “True friends demand nothing<br />
of one another, and any abuse of the<br />
confidence of friendship for profit is foreign<br />
to the spirit of Rotary.” On the other<br />
hand, if new or increased business<br />
comes as the natural result of friendship<br />
created in Rotary, it is the same normal<br />
development that takes place outside of<br />
Rotary as well as inside, so it is not an<br />
infringement on the ethics of Rotary<br />
membership.<br />
Historically Rotarians perpetuated a<br />
myth that Rotary should not seek publicity,<br />
but rather let our good works speak<br />
for themselves. However, an early stated<br />
policy observed that “as a means of extending<br />
Rotary’s influence, proper publicity<br />
should be given to a worthwhile project<br />
well carried out.” A more modern<br />
public relations philosophy was adopted<br />
in the mid-1970s that affirms that “good<br />
publicity, favorable public relations and a<br />
positive image are desirable and essential<br />
goals for Rotary,” if it is to foster<br />
understanding, appreciation and support<br />
for its Object and programs and to<br />
broaden Rotary’s service to humanity.<br />
The role of the club public relations committee<br />
is to develop and execute a plan<br />
to tell the public about Rotary and promote<br />
the club’s service projects and activities.<br />
Having strong public relations<br />
ensures that communities around the<br />
world know that Rotary is a credible organization<br />
that meets real needs. When<br />
a Rotary club has a positive public image,<br />
current members are motivated to<br />
be active and prospective members are<br />
eager to join.<br />
Public image and membership growth<br />
are interconnected. A high quality, consistent<br />
public image campaign will<br />
prompt individuals to seek out local clubs<br />
and be more inclined to accept invitations<br />
to join.<br />
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