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RCCDO November 23 Bulletin

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Vol. 1 No. 17<br />

JUSTICE LEAGUE MOVIE PREMIER<br />

Leadership Lessons<br />

from the League


OUR PAST PRESIDENTS<br />

1947-1948 Isidro Vamenta<br />

1948-1949 Isidro Vamenta<br />

1949-1950 Hernando Pineda<br />

1950-1951 Hernando Pineda<br />

1951-1952 Glicerio Floirendo<br />

1952-1953 Hernando Pineda<br />

1953-1954 Johnny Paraiso<br />

1954-1955 Ernesto Tamparong<br />

1955-1956 Nemesio Chaves<br />

1956-1957 Rizal Ortega<br />

1957-1958 Emilio Dayrit<br />

1958-1959 Wadhu Dharamdas<br />

1959-1960 Jesus Larrabaster<br />

1960-1961 Henry Canoy / Climaco Mosqueda<br />

1961-1962 Jesus Larrabaster<br />

1962-1963 Delfin Rabe<br />

1963-1964 Pablo Reyes<br />

1964-1965 Jose Palacio<br />

1965-1966 Briccio Tamparong<br />

1966-1967 Plutarico Velez<br />

1967-1968 Francisco Velez<br />

1968-1969 Dante Sarraga<br />

1969-1970 Miguel Siojo<br />

1970-1971 Rene Fruto<br />

1971-1972 Roberto Nery<br />

1972-1973 Angel Quimpo<br />

1973-1974 Perfecto Casino<br />

1974-1975 Mario Nery / Nestor Fernandez<br />

1975-1976 Casimiro Tamparong<br />

1976-1977 Phil Balan<br />

1977-1978 Benjamin Gorospe<br />

1978-1979 Antonio Valoria / Nazar Chavez<br />

1979-1980 Manuel Samson<br />

1980-1981 Nazar Chaves<br />

1981-1982 Corazon Cid<br />

1982-1983 Jesus Dingcong<br />

1983-1984 Miguel Goking<br />

1984-1985 Marciano Barrera<br />

1985-1986 Salvador Caragos<br />

1986-1987 Pablo Paras<br />

1987-1988 Leo Mabulay<br />

1988-1989 Manuel Aberilla<br />

1989-1990 Stephen Gaisano<br />

1990-1991 Primitivo Bella<br />

1991-1992 Cesilo Adaza<br />

1992-1993 Wenifredo Yancha<br />

1993-1994 Manuel Arceno/Constantino Jaraula<br />

1994-1995 Francisco Sarraga<br />

1995-1996 Constantino Jaraula<br />

1996-1997 Gabriel Evangelista<br />

1997-1998 Jose Gonzaga<br />

1998-1999 Carlos Gorospe<br />

1999-2000 William Walter<br />

2000-2001 Vic Cinco<br />

2001-2002 Raymund Talimo<br />

2002-2003 Carlo Romero<br />

2003-2004 Antonio Soriano<br />

2004-2005 Samson Blanco<br />

2005-2006 Manuel Alinabon<br />

2006-2007 John Mark Sarraga<br />

2007-2008 Edgardo Melchor Palad<br />

2008-2009 Ricardo Gabaon<br />

2009-2010 Manuel Along<br />

2010-2011 Dietmar Schug<br />

2011-2012 Ian Mark Nacaya<br />

2012-2013 Marillo Paano<br />

2013-2014 Ferdinand Bernasor<br />

2014-2015 Luigi Sarraga<br />

2015-2016 Cris Parojinog<br />

2016-2017 Dufel Lagrosas<br />

2


PROGRAM<br />

CALL TO ORDER<br />

INVOCATION<br />

PAMBANSANG AWIT<br />

FELLOWSHIP<br />

ROTARY INFORMATION<br />

SECRETARY’S REPORT<br />

PRESIDENT’S TIME<br />

ADJOURNMENT<br />

PROGRAM COORDINATOR<br />

PRES. TONYBOY FERNANDEZ<br />

RTN JUN SARMIENTO<br />

PAG MANNY ALINABON<br />

PS MIKE MENDOZA<br />

RTN BEN BOOC<br />

(CLASSIFICATION TALK)<br />

SEC. NEIL QUE<br />

PRES. TONYBOY FERNANDEZ<br />

PRES. TONYBOY FERNANDEZ<br />

DIR GUS RODANO<br />

WHAT’S INSIDE:<br />

President's Message 5<br />

Secretary's Report 6<br />

Project Photos 7<br />

Editorial 9<br />

Project Photos 10-11<br />

Feature: 6 Leadership Qualities You<br />

Can Learn From Superheroes<br />

World Toilet Day 15<br />

Anns’ Corner 16<br />

Did You Know? 18<br />

13<br />

Editorial Staff<br />

RTN MIKE MENDOZA<br />

Editor-In-Chief<br />

Contributors & Members<br />

Pres. Tonyboy Fernandez<br />

PAG John Mark Sarraga<br />

ANN Pres. Angelie Mae Dael<br />

Sec. Neil Que<br />

Dir Leony Quicoy<br />

Dir. Gus Rodano<br />

PD Nasali Cornelio Silava<br />

RTN. Rey Lomarda<br />

Email Editor:<br />

mikemendoza1969@gmail.com<br />

Bless us as we meet together,<br />

dear Lord we pray.<br />

Bless the singing of your praise,<br />

the reading of your Word,<br />

the sharing of our fellowship,<br />

the prayers that will be heard.<br />

Bless us as we meet together,<br />

dear Lord we pray. Amen<br />

3


4


President Tonyboy Fernandez<br />

G<br />

reetings Fellow Rotarians . It<br />

was a quiet a busy week for the<br />

Club. We had 3 projects implemented<br />

in just one week. Congratulations<br />

to Everyone! The Fund Raiser,”Justice<br />

League” was a major success.<br />

Based on initial reports , we were able to<br />

fill the 628 seats of Cinema 1 in Lim Ket<br />

Kai Mall. I would to thank the Rotarians<br />

and Rotary Anns especially the Chairs,<br />

Dir Leony Quicoy , Ann PP Juvy Mae Sarraga<br />

and Ann Pam Valencia for a job well<br />

done. We hope to get a final accounting<br />

in the next few days. We also implemented<br />

the 2nd “ Gift of Sight to Children<br />

“ with the Rotary Anns last Friday ,<br />

<strong>November</strong> 17 ,2017 . A total of 30 children<br />

were given correctional glasses to<br />

improve the eyesight. All of the children<br />

come from the public schools. I am happy<br />

to note that hopefully , we will be<br />

implementing the 3rd “Gift of Sight to<br />

Children” in the 1st quarter of next<br />

year .<br />

I would like to thank our gracious<br />

hosts , Rtn Tony and Ann PP Malou dela<br />

Cruz . We had a wonderful time last <strong>November</strong><br />

18,2017 . There was so much<br />

food , wine , singing and laughter. I still<br />

believe that the club is not healthy if it<br />

does not have fellowships. I feel fellowships<br />

makes us know each other more<br />

and these closeness helps us work hand<br />

in hand in our service to humanity.<br />

For the information of the Rotarians ,<br />

only $2,500 is left for district grants. We<br />

only have a few more weeks before the<br />

cut off and so I would like to remind the<br />

Rotarians who are still willing to donate<br />

to the foundation , to do so at the soonest<br />

possible time.<br />

In the meeting of the Zone 1 Council of<br />

Presidents , DG Linda Deleste has<br />

stressed the need to recruit more members<br />

. She mentioned that so far , the<br />

whole district has a membership of<br />

1,321 and with only 69 new members<br />

recruited . The target is 1,500 and I<br />

hope, we in the Club of Cagayan de Oro<br />

can also do our part. Let us join together<br />

and recruit!<br />

We will have no meeting on <strong>November</strong><br />

30 , being a holiday. Our next meeting<br />

will be on Dec 7, 2017 . ELECTION DAY!<br />

I pray and hope that if you are elected<br />

to a position , do give it your BEST!<br />

5


Secretary Neil Ronard J. Que<br />

W<br />

e thank everyone for the relatively<br />

high attendance rates in<br />

our meetings and projects despite<br />

the hectic month, most especially<br />

our very active newly inducted Rotarians!<br />

The <strong>November</strong> 9 meeting was highlighted<br />

by PDG Manny Along comprehensive<br />

talk about the History and Purpose of<br />

the Rotary Foundation, District Grants,<br />

and Global Grants. He also mentioned<br />

qualifications to be recognized as a Paul<br />

Harris Fellow, and induction to the Paul<br />

Harris Society. We discussed the requirement<br />

for an EREY (Every Rotarian Every<br />

Year) recognition for the club which our<br />

we are now eligible for, provided all of<br />

us will donate $25 is a month before the<br />

District Conference (May 11, 2018) to be<br />

recognized.<br />

Congratulations to everyone for a successful<br />

week as well! We accomplished<br />

the following in just three consecutive<br />

days:<br />

<strong>November</strong> 16 - Justice League Premier<br />

<strong>November</strong> 17 - Gift of Sight for Children<br />

<strong>November</strong> 18 - Joint Fellowship<br />

MILESTONES<br />

BIRTHDAYS (Nov.12– Nov.<br />

25)<br />

13—ANN ISEL MAKAPUGAY<br />

19—RTN BEN BOOC<br />

<strong>23</strong>—PP DIETMAR SCHUG<br />

ANNIVERSARIES (Nov 12–<br />

Nov. 25)<br />

16—PDG MANNY & ANN PP BIEMA<br />

ALONG<br />

Please be guided by the following schedules<br />

for the coming month:<br />

<strong>November</strong> 30 - Holiday / No Meeting<br />

December 7 - Election of officers<br />

December 14 - Christmas Party<br />

December 16 - Boystown<br />

6


GMMPHOTOs<br />

7


8


T<br />

he first installment of DC’s Justice<br />

League (as a team) received<br />

worldwide mixed reviews, with<br />

critics praising the action sequences and<br />

performances while criticizing the thin<br />

plot, CGI and weak villain. The tone of<br />

the film was met with varied reception,<br />

with some praising it for being lighter<br />

and more fun, while others noted it as<br />

inconsistent.<br />

Estimates say that as of <strong>November</strong> 19,<br />

Justice League has grossed $96 million<br />

in the United States and Canada, and<br />

$185.5 million in other territories, for a<br />

worldwide total of $281.5 million, against<br />

a production budget of $300 million. It<br />

had a worldwide opening of $281.5 million,<br />

the 24th biggest of all-time. Estimates<br />

for the total the film will have to<br />

gross worldwide in order to break even<br />

range from $600–750 million.<br />

Personally, the movie itself was definitely<br />

entertaining. The excitement of the<br />

young children could be felt as they<br />

waited in line with their families to enter<br />

the movie house. Although it was evident<br />

that the movie was targeted for a<br />

younger audience, it had a good balance<br />

of well-choreographed action scenes,<br />

carefully thought out portions for drama<br />

and romance, and a good amount of comedic<br />

relief. The movie brought to life<br />

Superman, Batman and the other superheroes<br />

of our childhood and gave a new<br />

light on heroes that have not yet been<br />

introduced in the big screen before.<br />

"YOU CAN'T SAVE THE WORLD<br />

ALONE" is the main theme of the movie.<br />

Superheroes worked together for the<br />

betterment of humanity. Teamwork was<br />

something that was stressed out quite a<br />

lot throughout the entirety of the movie.<br />

I think it was timely that the <strong>RCCDO</strong><br />

sponsored a block screening of the film.<br />

I cannot help but compare this to the<br />

Rotary Club --we work together to help<br />

those in need and we have a better<br />

chance in making a difference when we<br />

come together, for it is almost impossible<br />

to work alone. This I believe, is something<br />

the Justice League and the Rotary<br />

have in common. And like Batman, although<br />

we do not have any actual powers,<br />

we acknowledge when it’s our turn:<br />

we find ways to help those who need us.<br />

9


Project PHOTO<br />

10


ANN PHOTOS<br />

11


Source: Rakesh Singh<br />

theundercoverrecruiter.com<br />

W<br />

hether it’s a child or an<br />

adult, super heroes have always<br />

enticed us with their resonating<br />

stories of power intrigue, and<br />

justice. There is much to learn from just<br />

watching (or for that matter, reading<br />

about) superheroes, especially when we<br />

focus on their psychological attributes.<br />

These icons of greatness can mentor<br />

our thoughts and actions in the workspace<br />

and make us true leaders. Like<br />

trophies on a pedestal, organizations are<br />

also looking for heroes on their org<br />

charts; leaders who will spearhead the<br />

company into super-ness.<br />

So, if you break it down, organizations,<br />

simply wants HEROES on their team:<br />

H – HARDWORKING<br />

E – ENERGETIC<br />

R – RESPONSIBLE<br />

O – ORGANIZED<br />

E – ERUDITE<br />

S – SELF-STARTER<br />

H – Hardworking:<br />

12<br />

When it comes to the trait of being hardworking<br />

Wonder Woman tops the chart.<br />

She was blessed by the Gods to become<br />

as beautiful as Aphrodite, wise as Athena,<br />

as strong as Hercules and as swift as<br />

Hermes. However, she chose to surrender<br />

her powers to stay on earth and<br />

save mankind. As Diana Prince, she<br />

worked hard to master the martial arts<br />

and the use of her many weapons. Her<br />

calling was to be the protector of mankind<br />

and she chose to use her fighting<br />

skills to overcome evil, thereby spiraling<br />

her to ‘Super hero’ status. It is this super<br />

willed hardworking Wonder Woman who<br />

teaches us that fruits can be borne only<br />

if the land is tilled.<br />

What can we learn from this?<br />

Hard work pays. With dedication and a<br />

pure sense of conscientiousness, Wonder<br />

Woman did what she was chosen to<br />

do. A good leader leads by example and<br />

a lackadaisical leader will have similar<br />

followers. A leader who works hard to<br />

meet deadlines motivates team members<br />

to deliver on time.<br />

E – Energetic:<br />

Need we say more about Jay Garrick’s<br />

(the original Flash) energy, of having<br />

been knocked out for weeks, flies by like<br />

a hurricane to meet the girl he has been<br />

pining for years? Jay Garrick’s passion<br />

for Chemistry led him to inhale fumes<br />

which gave him the ability to run at an


insane pace and thus Flash a.k.a the<br />

Crimson Comet was born. When Jay<br />

Garrick learned of the powers he had<br />

gained, he put them to good use by<br />

fighting crime. He channelized his energy<br />

to what he was most passionate<br />

about.<br />

What can we learn from this?<br />

What we can learn from<br />

Flash is that he pursued<br />

his passion with great<br />

zest and put to good<br />

use his newly acquired<br />

skill. His energy is unsurmountable<br />

when it<br />

comes to his super heroic<br />

feats. It is this zest<br />

which will help an individual<br />

accomplish his<br />

tasks to a heightened<br />

degree. Enthusiasm<br />

speaks volumes. Having<br />

a passion for the task is<br />

half-the-job done. If<br />

tasks are approached<br />

with the energy of Flash, then carrying<br />

it through fruition is the easiest. In a<br />

recent poll, the ability to energize people<br />

was one of the most effective traits<br />

of a good leader.<br />

R – Responsible:<br />

A Leader Pursues His Passion With Great Zest<br />

13<br />

If you are looking to rise up the ladder<br />

of success, then latching onto the rung<br />

of responsibility is inevitable. Spiderman<br />

in his first taste of power blithely ignores<br />

the chance to stop a fleeing thief<br />

and his indifference catches up with<br />

him when the same criminal later robs<br />

and kills his Uncle Ben. Spiderman<br />

tracks and subdues the killer, only to<br />

learn that he could have undone what<br />

was done on that fateful day. Peter Parker<br />

understands that, ‘With great power<br />

there must also come great responsibility’<br />

and in order to be Spiderman he has<br />

to take on the responsibility that comes<br />

with being a superhero and not just bask<br />

in the greatness of the new power<br />

gained. In time Spiderman makes important<br />

choices where he understands<br />

where his responsibility lies and acts in<br />

accordance with the role he has taken<br />

on. It is this acknowledgement<br />

of his responsibility<br />

that<br />

makes him a superhero.<br />

What can we learn<br />

from this?<br />

Great leaders don’t let<br />

their gifts go to waste<br />

but, rather, see them<br />

as a calling to do<br />

something heroic. An<br />

individual who takes<br />

responsibility for his/<br />

her actions ups the<br />

desirability quotient.<br />

Acknowledging the responsibilities that<br />

one has to undertake is indicative of a<br />

person who is in-charge and in control.<br />

What it suggests is that the person has<br />

the ability to take important decisions,<br />

learn from previous mistakes and take<br />

charge of the situation, in other words it<br />

is the core of leadership. What’s more,<br />

according to a recent survey more than<br />

80% of managers consider a sense of<br />

responsibility, the no. 1 productivity motivator<br />

for them.<br />

O – Organized:<br />

Professor ‘X’ systematic approach to promote<br />

the peaceful affirmation of mutant<br />

rights, to mediate the co-existence of


mutants and humans, shows how adept<br />

he was in his organization skills. To<br />

achieve these aims, he founded Xavier’s<br />

Institute to teach mutants to explore and<br />

control their powers. His great prowess<br />

into the management of this institution<br />

for the greater good of mutants and humans<br />

is remarkable. It is for these traits<br />

that he is highly regarded and respected.<br />

What can we learn from this?<br />

Developing a systematic approach to<br />

work is the foundation of every great<br />

Leader. Being process-oriented and<br />

methodized goes a long way in building<br />

institutions of trust and credibility. Clutter<br />

deters creativity, while organization<br />

promotes ingenuity and is a true mark of<br />

a leader.<br />

E – Erudite:<br />

Knowledge is profound and Tony Stark is<br />

the living example of this. His ardent<br />

knowledge of technology can be only<br />

matched with his super wit. Ironman<br />

always steered ahead of opponents, all<br />

the time, by putting to good use his colossal<br />

wisdom in the technical sphere<br />

and creating the best gadgets for his<br />

arsenal.<br />

all what is in vogue today is passé, tomorrow.<br />

To enumerate this point, more<br />

than 2400 students in American colleges<br />

were surveyed on the characteristics<br />

they perceived are important to being a<br />

great leader and it was found that 48%<br />

believed that a leader should have a<br />

graduate degree.<br />

S – Self-starter:<br />

Batman trained himself both physically<br />

and intellectually to fight crime. He is our<br />

classic self-starter, who swore revenge<br />

on criminals because of the injustice<br />

done to his parents and schooled himself<br />

to combat the slickest criminals and<br />

bring them to justice. Unlike most superheroes,<br />

he does not possess any super<br />

powers, instead he makes use of his intellect<br />

to fight crime. His indomitable will<br />

& physical prowess makes him the super<br />

hero he is, which is characteristic of any<br />

self-starter.<br />

What can we learn from this?<br />

Acknowledging the responsibilities that one has to<br />

undertake is indicative of a person who is in-charge and<br />

in control.<br />

What can we learn from this?<br />

Knowledge is limitless and will always be<br />

your ally to supersede. An erudite leader<br />

is well-informed to take important decisions<br />

worthy to make or break a company.<br />

How then is a leader to stay ahead<br />

from him competitors if he is not enriched<br />

with the complete knowledge of<br />

his product, market and how to overcome<br />

any adversity? Keeping yourself up<br />

-to-date on the latest trends in technology<br />

will ensure your superiority in the<br />

market and is key to your survival. After<br />

14


Proactive leaders literally make hay while<br />

the sun shines. They are the pioneers for<br />

innovative thinking. Thinking and acting<br />

fast with conviction and confidence will<br />

only result in big wins. A successful entrepreneur<br />

learns the job on the go and<br />

doesn’t believe in handholding. According<br />

to a recent survey, over 70% of the<br />

respondents wanted to launch their own<br />

organization, thereby indicating the<br />

boom of the self-starter leaders in the<br />

emerging market.<br />

After all as the Dark Knight said, ‘A hero<br />

can be anyone’ & an organization wants<br />

a hardworking, energetic, responsible,<br />

organized, erudite self-starter on their<br />

team.<br />

W<br />

orld Toilet Day is a day to take<br />

action. It is a day to raise<br />

awareness about all the people<br />

who do not have access to a toilet - despite<br />

the human right to water and sanitation.<br />

Of the world's seven billion people,<br />

2.5 billion people do not have improved<br />

sanitation. One billion people still<br />

defecate in the open. Women and girls<br />

risk rape and abuse because they have<br />

no toilet that offers privacy.<br />

The Water & Sanitation Rotarian Action<br />

Group is a group of Rotarians whose<br />

purpose is to support Rotary clubs to<br />

effectively plan, finance, implement,<br />

monitor and evaluate water, sanitation,<br />

and hygiene programs, where they are<br />

most needed in a collaborative, costeffective,<br />

timely, and sustainable manner,<br />

true to the principles of Rotary International.<br />

Wasrag operates in accordance<br />

with Rotary International policy but<br />

is not an agency of, or controlled by,<br />

Rotary International.<br />

Early on, Paul Harris (Founder of Rotary)<br />

realized that Rotary needed a greater<br />

purpose. While Harris served as president<br />

of the Chicago Rotary Club in 1907,<br />

the club initiated its first public service<br />

project, the construction of public toilets<br />

in Chicago. This step transformed Rotary<br />

into the world’s first Service Club. The<br />

Rotary Club of Chicago performs one of<br />

its first acts of community service.<br />

The club calls a meeting of civic<br />

organizations to establish a committee<br />

for installing city comfort stations,<br />

or public toilets, to improve<br />

sanitation.<br />

It was this same concept of promoting<br />

business which led to the<br />

first community service project of<br />

the original Chicago Rotary Club. In<br />

their effort to promote more business,<br />

the members decided that since the<br />

women did most of the shopping in<br />

downtown Chicago, they would do even<br />

more if they stayed downtown longer.<br />

So, what was the answer? If they put<br />

public toilets in downtown Chicago – the<br />

shoppers would not have to go home so<br />

soon. And that is what they did — installed<br />

the first public restrooms in<br />

downtown Chicago. When service is provided<br />

— business is enhanced. It was on<br />

that basis that the world’s service club<br />

movement was launched.<br />

15


16


By ANN President Angelie Mae Dael<br />

T<br />

he long-awaited movie, Justice<br />

League finally hit the big screen<br />

last Thursday, <strong>November</strong> 16.<br />

After 3 months of preparations, the<br />

block movie screening joint project for<br />

the Rotarians and Rotary Anns of RC<br />

CDO was at blast off point.<br />

“You can’t save the world alone” was<br />

the movie tagline and it too best described<br />

how the project came to fruition.<br />

The Rotary Anns took the lead affording<br />

the Rotarians time to critically focus on<br />

other projects in the pipeline. However,<br />

the project did not take a back seat because<br />

the Anns’ Justice League core<br />

group frequently joined the Rotarians’<br />

weekly meeting to remind them of our<br />

movie project.<br />

October was devoted to our search for<br />

partners and by God’s grace commitment<br />

for sponsorships steadily came,<br />

our list grew longer and we all heaved a<br />

sigh of relief knowing that the project<br />

would be a success. In total we had 12<br />

major sponsors, 8 minor sponsors and<br />

33 patrons. We were exhilarated that<br />

tickets were sold-out 2 weeks before the<br />

movie date and often had to refer ticket<br />

queries to the RC CDO Premier who likewise<br />

had the same project at another<br />

venue.<br />

It was my daily prayer to give us all joyful<br />

hearts while we served and in retrospect<br />

we had good laughs along the<br />

way. We give all the glory to God for<br />

blessing us with the success of the Justice<br />

League movie project.<br />

It is time to roll the credits and to these<br />

amazing people, you have my undying<br />

gratitude: special mention to Treas. Pam<br />

Valencia, for accepting the role as Project<br />

Chairwoman. PP Juvy Sarraga and<br />

Dir. En-En Juarez for ably assisting as<br />

Project Co-Chairwomen. To all the Rotarians<br />

and Rotary Anns who stepped<br />

forward and became sponsors; to the<br />

Rotarians and Rotary Anns who solicited<br />

for sponsorships – you were all heaven<br />

sent! To the Rotarians and Rotary Anns<br />

who sold tickets by telling friends, relatives<br />

and officemates – a big thumbs up<br />

and grin! I thank Pres. Tonyboy and<br />

Rotarian Justice League Project Chair,<br />

Dir Leony Quicoy for their patience and<br />

support. We also thank Dir. Gus Rodano<br />

and his Red Lemon team for the excellent<br />

AVP prior to the movie; PAG Cris<br />

Parojinog for the fish crackers of our<br />

movie snacks; Dir Ann Fernandez and PP<br />

Ching Sarraga who repacked our fish<br />

crackers. Last but not the least, a mammoth<br />

thank you to the Rotarians and<br />

Rotary Anns who manned the entrance,<br />

became ushers and usherettes, distributed<br />

snacks and generally brought cheer<br />

and order to our entrance foyer of the<br />

movie house.<br />

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It is important to remember that the<br />

primary purpose of Rotary membership<br />

is to provide each member with a<br />

unique opportunity to serve others,<br />

PUBLIC RELATIONS<br />

NO PERSONAL PRIVILIGES<br />

D<br />

o Rotarians receive special business<br />

benefits from their Rotary<br />

membership? Should Rotarians<br />

expect a special discount or some preferential<br />

service just because they are dealing<br />

with a fellow Rotarian? The answer is<br />

clearly “No.” The Rotary Manual of Procedure<br />

expressly states the Rotary position<br />

on this matter. The policy, originally<br />

approved by the RI Board of Directors in<br />

1933, is that in business and professional<br />

relations “a Rotarian should not expect,<br />

and far less should he ask for,<br />

more consideration or advantages from a<br />

fellow Rotarian than the latter would<br />

give to any other business or professional<br />

associate with whom he has business<br />

relations.”<br />

Over 50 years ago the concept was expressed<br />

that “True friends demand nothing<br />

of one another, and any abuse of the<br />

confidence of friendship for profit is foreign<br />

to the spirit of Rotary.” On the other<br />

hand, if new or increased business<br />

comes as the natural result of friendship<br />

created in Rotary, it is the same normal<br />

development that takes place outside of<br />

Rotary as well as inside, so it is not an<br />

infringement on the ethics of Rotary<br />

membership.<br />

Historically Rotarians perpetuated a<br />

myth that Rotary should not seek publicity,<br />

but rather let our good works speak<br />

for themselves. However, an early stated<br />

policy observed that “as a means of extending<br />

Rotary’s influence, proper publicity<br />

should be given to a worthwhile project<br />

well carried out.” A more modern<br />

public relations philosophy was adopted<br />

in the mid-1970s that affirms that “good<br />

publicity, favorable public relations and a<br />

positive image are desirable and essential<br />

goals for Rotary,” if it is to foster<br />

understanding, appreciation and support<br />

for its Object and programs and to<br />

broaden Rotary’s service to humanity.<br />

The role of the club public relations committee<br />

is to develop and execute a plan<br />

to tell the public about Rotary and promote<br />

the club’s service projects and activities.<br />

Having strong public relations<br />

ensures that communities around the<br />

world know that Rotary is a credible organization<br />

that meets real needs. When<br />

a Rotary club has a positive public image,<br />

current members are motivated to<br />

be active and prospective members are<br />

eager to join.<br />

Public image and membership growth<br />

are interconnected. A high quality, consistent<br />

public image campaign will<br />

prompt individuals to seek out local clubs<br />

and be more inclined to accept invitations<br />

to join.<br />

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