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AUTUMN 2017<br />

THE DAWN OF THE<br />

DIGITAL SOCIETY<br />

DATA CENTRE MOBILITY UNIFIED COMMUNICATIONS CLOUD SECURITY


contents<br />

4<br />

Zones Data centre<br />

6<br />

Data centre<br />

14<br />

Unified Communications / Mobility<br />

6<br />

Data: When Is<br />

Enough, Enough?<br />

20<br />

20<br />

Security<br />

Who’s The New<br />

Grandmaster?<br />

26Cloud<br />

New to Zones and don’t have<br />

a dedicated account executive?<br />

Contact us at +44 (0) 207<br />

608 7676. Our IT experts are<br />

available and ready to work<br />

with you.<br />

Zones is a global provider<br />

of comprehensive IT solutions.<br />

We enable positive business outcomes through innovative<br />

solutions that leverage technology from best-of-breed partners<br />

and exceptional service from our team of certified sales,<br />

technical engineering, and supply chain specialists.<br />

14<br />

The information tsunami<br />

is just getting started.<br />

When ’’Phoning It In’’<br />

is Good for Business.<br />

Driving remote worker<br />

productivity and engagement.<br />

26<br />

Making the right moves to win<br />

the security challenge.<br />

Cloud-Minded.<br />

Business-Grounded.<br />

Forecasting a calm and clear<br />

business climate.<br />

2 Solutions by Zones Autumn 2017<br />

ukzones.com +44 (0) 207 608 7676 3


RIGHT AT THE<br />

HEART<br />

OF IT ALL.<br />

Information has become the most important<br />

component of doing business in the world today.<br />

Whether you’re collecting it, crunching it, streaming it,<br />

or sharing it, we put it at the heart of everything<br />

we do. So, no matter what your business is doing<br />

with it, one thing’s for sure, Data centre Solutions<br />

from Zones can help you do it better, faster, and<br />

safer than ever before.<br />

ZONES DATA CENTRE SOLUTIONS | LET’S TALK.<br />

UKZONES.COM<br />

+44 (0) 207 608 7676


DATA<br />

When Is Enough,<br />

Enough?<br />

In his 2005 book The Singularity<br />

Is Near: When Humans Transcend<br />

Biology, futurist Ray Kurzweil<br />

imagines a time when intelligence<br />

becomes nonbiological and far more<br />

powerful than ever before. Little more<br />

than a decade later, the continuing<br />

exponential progress of information<br />

technology has brought us to the<br />

point where we are indeed beginning<br />

to transcend biological limitations,<br />

stimulating creativity and enabling<br />

new paradigms of work, thought,<br />

and even life.<br />

To understand the exponential<br />

progress of information technology,<br />

think for a moment about the<br />

accelerating timeline of technological<br />

progress over the past 52 years since<br />

Fairchild Semiconductor’s (and later<br />

Intel co-founder) Gordon Moore


The Silicon Engine<br />

1950s<br />

Silicon<br />

Transistor<br />

1<br />

Transistor<br />

A Timeline of Semiconductors<br />

1990s<br />

32-bit<br />

Microprocessor<br />

3,100,000<br />

Transistors<br />

1960s<br />

TTL<br />

Quad Gate<br />

16<br />

Transistors<br />

plotted a handful of data points<br />

that tracked the increasing number<br />

of integrated circuits that could be<br />

placed on a single chip.<br />

Based on just five data points dating<br />

back to 1959, Moore found that it<br />

was taking approximately a year for<br />

engineers to double the number of<br />

computing elements per chip. As<br />

additional data was gathered over<br />

time, the time period for doubling<br />

was revised to two years, establishing<br />

Moore’s Law. And so it continued.<br />

When Intel launched its first<br />

microprocessor, the 4004 in 1971,<br />

64-bit<br />

Microprocessor<br />

592,000,000<br />

Transistors<br />

1970s<br />

8-bit<br />

Microprocessor<br />

4500<br />

Transistors<br />

2010s<br />

3072-Core<br />

GRU<br />

8,000,000,000<br />

Transistors<br />

Photo credits: Fairchild Camera and Instrument Corporation, Intel Corporation<br />

(Note that images are not to scale), Nvidia Corporation<br />

1980s<br />

32-bit<br />

Microprocessor<br />

275,000<br />

Transistors<br />

2,300 transistors were jam-packed<br />

onto a 12-square-millimeter chip.<br />

Compare that with the 3.2 billion<br />

transistors on Intel’s 10-core Core i7<br />

Broadwell-E processor today,<br />

and you begin to understand the<br />

scale of exponential acceleration.<br />

It seems incredible that Moore’s<br />

Law has held true over the decades,<br />

but it has. Time after time, as the<br />

limitations of processor design and<br />

manufacturing technology seemed<br />

likely to derail it, new advances put<br />

his theory right back on track.<br />

How did this happen? In a word:<br />

technology. As engineers shifted<br />

design from slide rules and paper to<br />

electronic calculators to CAD systems,<br />

the chips in those devices enabled<br />

breakthroughs in subsequent chip<br />

designs. Likewise, those advanced<br />

and advancing processors enabled<br />

manufacturing technologies to<br />

produce ever-smaller circuits<br />

on silicon.<br />

Will Moore’s Law continue to hold?<br />

That’s the subject of some debate in<br />

our industry right now. But if history<br />

is any guide, it’s likely that technology<br />

will continue to enable exponential<br />

growth – in ways that are today<br />

still unimaginable.<br />

Whether processing power continues<br />

to double on a regular schedule<br />

may be a moot point, however.<br />

From a utility standpoint, we are<br />

now operating with a vast amount<br />

of computing power. How we use<br />

available computing power is<br />

becoming more and more interesting<br />

than how much we will actually have<br />

in the future.<br />

Transistor density<br />

on integrated circuits<br />

doubles about<br />

every two years.<br />

Source: “Moore’s Law: Rising the<br />

Bar” (Intel Corporation, 2005)<br />

My, how you<br />

have grown.<br />

An interesting way to think about<br />

exponential growth is to contrast it<br />

with linear growth.<br />

Let’s say you have a stride of 3 feet,<br />

and you take a walk. Ten strides into<br />

your walk, you’re 30 feet from<br />

your starting point at a rate of 3-feetper-stride.<br />

And, it’s easy to predict<br />

where you’d be after 10 more steps.<br />

Now imagine that you could double<br />

the distance of your stride with each<br />

step. That would mean that after 10<br />

strides, you’d be over 3,000 feet from<br />

your starting point.<br />

That’s the almost unimaginable<br />

change that exponential growth can<br />

deliver. And what makes imagining<br />

exactly where we’re headed so<br />

difficult. We simply tend not to think<br />

in exponential terms in most aspects<br />

of our lives.<br />

Today, data flows through our lives at<br />

an incredible rate.<br />

Our cars, once marvels of mechanical<br />

engineering, have been transformed<br />

into computers on wheels. And that<br />

smartphone in your pocket? It’s got<br />

more processing power than the<br />

Apollo command modules that took<br />

people to the moon and back.<br />

Right now in data centres and labs<br />

all around the world, the ability to<br />

crunch mountains of data is enabling<br />

exponential growth in 3D printing,<br />

virtual reality, automation, robotics,<br />

artificial intelligence (AI), and genetic<br />

science – all of which stand to<br />

dramatically affect the quality and<br />

longevity of life itself.<br />

The power of accelerating technology<br />

to shape the future is staggering.<br />

Consider that the first human<br />

genome was sequenced in 2004 at a<br />

cost of approximately $2 billion; less<br />

than the projected cost of $2.3 billion,<br />

and two years ahead of the schedule<br />

established in 1990.<br />

While truly groundbreaking at the<br />

time, technological and scientific<br />

advancements in the interim mean<br />

that today the same feat can be<br />

accomplished in 26 hours at a cost<br />

of about £800. Researchers are<br />

exploiting those massive time and<br />

cost reductions to identify specific<br />

mutations and develop highly<br />

personalised treatments for cancer<br />

patients.<br />

As you can see, exponential<br />

technological evolution is not<br />

limited to processors. Every related<br />

technology is riding a wave of<br />

astonishing progress. Storage capacity<br />

and data transmission rates – both<br />

wired and wireless – continue to grow<br />

exponentially as well. And the ability<br />

of evolving technology to speed the<br />

development of next-generation – or<br />

entirely new – technologies ensures<br />

that it will continue. The result is an<br />

ever-increasing availability of more<br />

data to more people in more places,<br />

and at lower cost, fueling further<br />

innovation in every field.<br />

In 2001, Kurzweil wrote that the<br />

overall rate of progress was doubling,<br />

“We won’t experience 100 years of<br />

progress in the 21st century – it will<br />

be more like 20,000 years of progress<br />

(at today’s rate).” And it would be<br />

wise to heed the forecasting abilities<br />

of a man who predicted in 1990 that<br />

a computer would beat a master<br />

chess player by 1998. After all, it<br />

happened on May 11, 1997, when<br />

IBM’s Deep Blue beat grandmaster<br />

Gary Kasparov in a six-game match.<br />

Fourteen years later, in 2011, Deep<br />

Blue’s descendant Watson took on<br />

two of the game show Jeopardy’s<br />

greatest champions and beat them<br />

both over three nights.<br />

Taking a turn<br />

for the better.<br />

Perhaps our native disinclination to<br />

think in terms of exponential growth<br />

is why we hear so much about – and<br />

why we experience – “disruption” in<br />

so many aspects of business today.<br />

A business model like Uber’s<br />

simply could not exist before the<br />

smartphone, so there’s really no way<br />

anyone could have anticipated its<br />

utility or popularity in 2007, when<br />

Apple introduced the iPhone. It’s not<br />

fair to say that taxi and private hire<br />

companies were caught napping,<br />

because Uber was truly revolutionary<br />

– not evolutionary – in leveraging<br />

newly available geolocation and cloud<br />

technologies to transform an industry.<br />

It’s no wonder the company<br />

has become the poster child for<br />

disruption.<br />

Today, we are all beneficiaries of<br />

the technologies that enable such<br />

disruption. The cost of computing<br />

power, storage, and networking<br />

have fallen almost as quickly as their<br />

capacities have increased.<br />

Think about the early PCs, they had<br />

no onboard storage. Instead you<br />

inserted a (truly) floppy disk with a<br />

8 Solutions by Zones Autumn 2017<br />

ukzones.com +44 (0) 207 608 7676 9


capacity of a few kilobits and went<br />

to work. Apple’s first hard drive, the<br />

ProFile offered 5MB of storage for<br />

£2,700. That’s £540 per MB. Today,<br />

you can run to your local PC World<br />

and pick up a 512GB memory card<br />

– that’s 500,000MB – for the princely<br />

sum of £330 or £0.001 per MB.<br />

The same price for performance<br />

declines hold true across the<br />

technology landscape. In 2017, we<br />

think nothing of the computing<br />

power we hold in our hands, deploy<br />

in our data centres, or access in the<br />

cloud.<br />

We can expect increasingly easy<br />

access to data that will drive change<br />

in our business and personal lives,<br />

too.<br />

Advances in miniaturisation and highspeed<br />

wireless networking mean the<br />

mobile revolution is just beginning.<br />

It’s not hard to imagine that devices<br />

the size of an Apple Watch will soon<br />

have the utility of a home office. And<br />

advances in voice recognition mean<br />

we won’t need to interact with that<br />

tiny screen, we’ll just have to speak<br />

and listen.<br />

Cybersecurity experts are embracing<br />

machine learning, as well, in a game<br />

of leapfrog that pits the black hats’<br />

algorithms against those of the good<br />

guys (see article on page 20).<br />

Big data – and the information<br />

derived from it – is yet another result<br />

of the shrinking cost and growing<br />

availability of massive computing<br />

power and storage capacity. For<br />

example, in medicine, machines can<br />

now scan and compare thousands of<br />

images to spot anomalies, leading to<br />

faster diagnoses. Police departments<br />

can use big data to identify patterns<br />

of activity and deploy resources more<br />

quickly to respond to or even deter,<br />

criminal activity. And businesses can<br />

sift through unlimited amounts of<br />

customer and sales data to identify<br />

triggers and opportunities in the<br />

marketplace.<br />

Cheap data is also driving the rapid<br />

evolution of machine learning. Every<br />

day we interact with algorithms that<br />

determine what we see online – from<br />

friend recommendations on Facebook<br />

to purchase suggestions on Amazon<br />

to the ads that pop up in almost all<br />

our browsers. These machine learning<br />

systems create models based on<br />

existing information and then make<br />

predictions and decisions based on<br />

new data. In other words, they “learn.”<br />

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It’s likely that soon, big data, machine<br />

learning, and nanotechnology –<br />

the manipulation of individual<br />

atoms and molecules – will come<br />

together to address the subtitle<br />

of Kurzweil’s book, When Humans<br />

Transcend Biology.<br />

In the not too distant future, we can<br />

expect microscopic smart machines to<br />

help us fight disease, and allow us to<br />

experience the exponential growth of<br />

technology well into old age.<br />

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For more information, visit<br />

www.ukzones.com


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With Zones and Apple, unlock an entirely new world of mobility, or empower<br />

employees with more creative and compelling ways to work.<br />

UKZONES.COM +44 (0) 207 608 7676<br />

© Apple, the Apple logo, iPad, iPhone, Mac and OS X are trademarks of Apple Inc., registered in the U.S. and other countries.


When “phoning it in”<br />

is good for business.<br />

Driving remote worker<br />

productivity & engagement.<br />

Remote working. Love it or hate it, working from home (WFH)<br />

is here to stay.<br />

Sure, Yahoo’s Marissa Mayer brought (almost) everyone back<br />

on campus when she took the reins in 2013, but there’s little<br />

evidence that the move slowed the company’s decline. And<br />

for every Yahoo, there’s a Ctrip, the Chinese travel website that<br />

measured a 13.5 percent increase in calls made by its remote<br />

workers, versus its on-site office workers.<br />

That kind of increase represents almost a full day’s worth of<br />

productivity added to the bottom line for every remote worker<br />

each week. Maybe that’s why Amazon recently announced its<br />

plan to add 5,000 remote customer service positions over<br />

the next year.<br />

And while quantifying productivity for many roles won’t be as<br />

easy as tracking call volume, it’s a safe bet that your operation<br />

could see a similar boost in productivity – and morale – by<br />

embracing it.<br />

One thing’s for sure – you’re likely to see a larger pool of<br />

qualified applicants for open positions more quickly. When you<br />

remove geographic barriers, you can tap into talent that would<br />

not consider moving to your city for any number of reasons.<br />

Depending on your location and that of applicants, this could<br />

result in paying less to fill those positions.<br />

ukzones.com +44 (0) 207 608 7676 15


Flexible.<br />

Convenient.<br />

Sustainable.<br />

Eliminating the regular commute for<br />

workers costs employers little but<br />

gives team members something of<br />

immense value: time.<br />

Trimming 30 minutes to 4 hours<br />

of commuting time from workers’<br />

daily routines is essentially a no-cost<br />

benefit the organisation can leverage<br />

to attract and retain talent in urban<br />

and rural areas alike. And rest assured,<br />

the perceived value of this benefit to<br />

workers is extremely high.<br />

Beyond perceived value, WFH<br />

arrangements also deliver real savings<br />

to workers in the form of reduced<br />

commuting expenses. An employee<br />

commuting 40 miles roundtrip in a<br />

car getting 20 mpg stands to save<br />

almost £10 a day in petrol alone, not<br />

to mention wear-and-tear on the<br />

car, tolls, and parking fees. Likewise,<br />

transit costs are substantially reduced<br />

or altogether eliminated.<br />

It’s not only the team members<br />

who stand to benefit financially.<br />

A well-planned WFH initiative can<br />

substantially reduce the need for office<br />

space. On those days when remote<br />

workers need to be in the office for<br />

meetings, they can be accommodated<br />

in a much smaller hoteling space than<br />

would be acceptable to them if they<br />

had to call it “home” five days a week.<br />

And, if you look at the big picture, WFH<br />

impacts sustainability as well. Fewer<br />

commuters means fewer emissions and<br />

less traffic on area roadways.<br />

In fact, a study by the Telework<br />

Research Network calculated that if<br />

all of the 45 percent of U.S. workers<br />

holding at least part-time WFHcompatible<br />

jobs worked at home two<br />

to four days a week, we could see a<br />

reduction in greenhouse gases of up<br />

to 51 million tons – the equivalent of<br />

taking almost 11 million cars off the<br />

road for a year.<br />

Work on your<br />

terms.<br />

It’s no surprise that some employers<br />

confuse presence with productivity.<br />

But as most people can attest, some<br />

people who show up to the office<br />

every day are not giving it their all.<br />

Whether that’s because of poor<br />

work habits or<br />

distraction due to<br />

work/life balance<br />

issues is hard to<br />

know, but a welldesigned<br />

WFH<br />

arrangement can<br />

greatly reduce<br />

the stress of<br />

maintaining<br />

balance between<br />

work and parental or caregiver<br />

responsibilities. And reducing<br />

negative stress is<br />

proven to raise productivity.<br />

Enabling such productivity in<br />

the workplace has been dubbed<br />

“productive mobility.”<br />

Productive mobility is achieved<br />

through technology that enhances<br />

Enabling such<br />

productivity in<br />

the workplace<br />

has been dubbed<br />

“productive<br />

mobility.”<br />

the work experience outside of<br />

the physical office. Not too long<br />

ago, such enabling technology was<br />

limited to a laptop computer and a<br />

BlackBerry. While that did contribute<br />

to better work/life balance, it could<br />

also contribute to a degree of<br />

disconnectedness between remote<br />

workers and their teams or managers.<br />

Today, a well-crafted WFH/productive<br />

mobility plan can include a range of<br />

technologies that keeps everyone<br />

in the organisation connected and<br />

(sometimes literally) on the same<br />

page. At a minimum, you can bet<br />

that plan will include cloud-based<br />

sharing and collaboration tools, as<br />

well as presence functionality that lets<br />

everyone on the team know who’s<br />

online and available at all times.<br />

At Zones, we’re seeing greater<br />

demand<br />

for mobility<br />

solutions that<br />

streamline<br />

the transition<br />

from working<br />

in the office to<br />

working from<br />

home.<br />

One of the most<br />

important areas for consideration<br />

is how people communicate. If<br />

remote workers can conduct their<br />

day-to-day interactions in ways that<br />

are similar to how it’s done in the<br />

office, everyone benefits. If face-toface<br />

meetings are essential, a highquality<br />

videoconferencing solution<br />

may be what you need to maintain<br />

interpersonal connections.<br />

Our Mobility and Unified<br />

Communications teams are experts<br />

at helping businesses develop robust<br />

solutions that<br />

marry hardware,<br />

software, security<br />

protocols, and the<br />

cloud to enable<br />

dispersed workers<br />

to collaborate<br />

effectively,<br />

wherever they<br />

need to be.<br />

Sparking greater<br />

collaboration.<br />

Cisco is doing an excellent job of<br />

facilitating WFH initiatives – and<br />

collaboration in general – with its<br />

enterprise-grade on-premises, cloud,<br />

and hybrid collaboration tools.<br />

The company’s Business Edition<br />

platforms provide end-to-end unified<br />

communications capabilities including<br />

voice, video, conferencing, messaging,<br />

instant messaging, and presence.<br />

To extend the value of on-premises<br />

unified communications and<br />

collaboration investments, many<br />

organisations are turning to Zones<br />

and Cisco Spark Hybrid Services. Cisco<br />

Spark Hybrid Services connect what<br />

you have on-premises with Cisco Spark<br />

in the cloud. This gives businesses<br />

even greater collaboration capabilities,<br />

along with consistent, unified end-user<br />

and administrator experiences.<br />

With Cisco Spark Hybrid Services in<br />

place, all your users – remote and<br />

on-site – get a simple, secure space<br />

to get things done from anywhere<br />

they work. Using virtually any device,<br />

teams can activate the Spark app to<br />

screen share,<br />

white board,<br />

and create<br />

dedicated<br />

spaces to keep<br />

the conversation<br />

moving forward,<br />

regardless of<br />

where they are.<br />

... a high-quality<br />

videoconferencing<br />

solution can<br />

maintain critical<br />

interpersonal<br />

connections.<br />

Similarly,<br />

Microsoft’s Skype for Business delivers<br />

enhanced collaboration and powerful<br />

video-conferencing capabilities that<br />

can radically boost engagement<br />

among remote workers.<br />

Plan for<br />

productivity.<br />

Of course, no discussion about<br />

WFH-optimised infrastructure would<br />

be complete without addressing<br />

the devices that workers will actually<br />

use. While most current desktops,<br />

notebooks, and tablets have the<br />

connectivity, processing power, and<br />

memory necessary to work remotely,<br />

you’d be wise to consider the<br />

latest models if you want to access<br />

every available feature of today’s<br />

collaboration solutions.<br />

In a Windows environment, that<br />

means stepping up to Windows 10<br />

devices equipped with Intel ® 7th<br />

Generation Core processors. The<br />

reason for moving to 7th Generation<br />

– or “Kaby Lake” processors – is<br />

twofold.<br />

First, Microsoft will end extended<br />

support for Windows 7 in July 2020;<br />

the less ubiquitous Windows 8.1 will<br />

see extended support until 2023.<br />

Second, while 6th Generation Intel<br />

Core Processors will run Windows 10,<br />

7th-Generation-equipped devices<br />

won’t run Windows 7 or 8.1. That<br />

means you risk either OS or device<br />

obsolescence in the not too distant<br />

future if you continue to invest in<br />

6th Generation processors.<br />

If you’re running Office 365 with OS X<br />

devices, you should be in good shape<br />

for the foreseeable future.<br />

Out with the old.<br />

In with Zones.<br />

As in so many aspects of life today,<br />

technology continues to make the old<br />

way of doing things obsolete. And<br />

while face-to-face communication will<br />

continue to provide particular nuance<br />

to business relationships, the benefits<br />

of remote work – economic, personal,<br />

and societal – are becoming too<br />

compelling to ignore.<br />

If you’re thinking about implementing<br />

a WFH initiative within your<br />

organisation, let us know. We’re<br />

ready to put together a team of IT<br />

professionals who can evaluate your<br />

existing infrastructure. We’ll guide<br />

you through the process of deploying<br />

a productive solution that keeps<br />

your people working effectively and<br />

efficiently – no matter where they<br />

may be.<br />

16 Solutions by Zones Autumn 2017<br />

ukzones.com +44 (0) 207 608 7676 17


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LOWER<br />

IT COSTS 1<br />

The XPS 13 2-in-1 with an InfinityEdge display gives you a virtually borderless view<br />

and gorgeous detail, all on the world’s smallest 13-inch 2-in-1.<br />

With 7th Gen Intel ® Core i5 processor.<br />

Learn more at www.ukzones.com<br />

Intel Inside ® . Powerful<br />

Productivity Outside.<br />

The #1 Converged Portfolio 2 from Dell EMC<br />

with Intel ® Xeon ® processors delivers results.<br />

Learn more at DellEMC.com/CI<br />

Intel Inside ® .<br />

New Possibilities<br />

Outside.<br />

Intel, the Intel logo, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries. All other trademarks used herein<br />

are the property of their respective owners. © Copyright 2017 Dell Inc. All rights reserved.<br />

1<br />

IDC, The Business Value of VCE Vblock Systems: Leveraging Convergence to Drive Business Agility, May 2015 https://www.emc.com/collateral/vce/idc-business-valuewhitepaper.pdf.<br />

2<br />

Based on Dell EMC revenue, December 2016.<br />

© 2017 Dell Inc. All rights reserved. Dell, the DELL logo, the DELL badge and XPS are trademarks of Dell Inc. Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, Intel Logo, Intel<br />

Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside Logo, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi, and Xeon Inside are<br />

trademarks of Intel Corporation in the U.S. and/or other countries.


Who’s The New<br />

Grandmaster?<br />

Making the right moves to win the security challenge.<br />

This year marks the 20th anniversary of<br />

the final match game between chess<br />

champion Garry Kasparov and the IBM<br />

supercomputer Deep Blue. The world<br />

watched as Kasparov became the first<br />

world champion to be defeated in a<br />

match by a machine. The loss sparked<br />

the debate of “man versus machine” in<br />

the digital age.<br />

Fast-forward to the present, and the debate continues.<br />

Only now, we’re talking about machine learning too.<br />

But this is well-established technology. So, why all the<br />

interest? The answer is simple – machine learning requires<br />

a vast amount of data to come up with a simple answer.<br />

We’ve now reached the digital tipping point – big data.<br />

In addition, improvements to current technologies are<br />

being fueled by reduced hardware and software costs,<br />

and advancements in machine learning research and<br />

development.<br />

At the fast rate big data is growing, the demand for security<br />

intelligence also grows. While machine learning is being<br />

used in positive ways, it’s also being used for security<br />

breaches, too. So, what happens when two systems – hacker<br />

and enterprise – using machine learning meet up in a<br />

match of wits?<br />

ukzones.com +44 (0) 207 608 7676 21


5 Ways Machine Learning<br />

Can Be Used for Security<br />

During 2016, we had a record high of 1,093 breaches, according to<br />

the Identify Threat Resource Center. Don’t let your business become<br />

a statistic. Machine learning is being applied to five new areas with<br />

hopes that this capability can catch threats before they result in<br />

major security incidents.<br />

Do you enjoy being<br />

the new Grandmaster?<br />

Learning<br />

security moves.<br />

When a hacker’s system which is<br />

capable of machine learning goes up<br />

against an enterprise system, there’s<br />

a battle between security know-how.<br />

And, when data centre security is<br />

also learning defensive moves, there<br />

can be a chaotic and rapid exchange<br />

of strategic moves. That is, until<br />

someone wins.<br />

Briefly, machine learning is a series<br />

of techniques used to “train” a<br />

machine how to solve a problem.<br />

Although, there’s been a lot of “new”<br />

hype around machine learning, it’s<br />

currently being used now in several<br />

industries. Common applications<br />

of machine learning in technology<br />

include voice recognition, fraud<br />

detection, email spam filtering, search<br />

recommendations, and video analysis.<br />

So, chances are you’ve already seen<br />

machine learning in action.<br />

You’re most likely already using<br />

machine learning as part of your<br />

data centre security protection.<br />

Today’s defense solutions are<br />

optimised to prevent targeted attacks,<br />

advanced threats, and malware<br />

from embedding or spreading<br />

within a data centre or network. For<br />

example, at Zones we offer Trend<br />

Micro’s solution that can analyse<br />

unknown threats with machine<br />

learning algorithms to make real-time<br />

decisions on whether network traffic<br />

is malicious or benign.<br />

Zones also provides solutions that<br />

protect enterprises from attack<br />

methods that no one has ever<br />

seen before. We help you apply<br />

a unique combination of behavior<br />

analytics, data science techniques,<br />

and machine learning algorithms.<br />

This baseline, “normal” network,<br />

and endpoint behavior, helps identify<br />

attack indicators and minimise<br />

false positives.<br />

These examples of cross-generational<br />

techniques to defend networks<br />

against known, undisclosed, and<br />

unknown threats, demonstrate the<br />

value of today’s security solutions.<br />

Winning the<br />

defense game.<br />

With machine learning in play,<br />

security becomes the only game<br />

to win. Many advanced threats<br />

are designed specifically to bypass<br />

traditional security defenses. Today’s<br />

sophisticated threats require new<br />

ways to protect everyone and<br />

everything – users, networks, data,<br />

customers, organisations, and the list<br />

goes on.<br />

While no one can say that a single<br />

security solution is foolproof, machine<br />

learning can certainly help you<br />

go from vulnerable to victorious<br />

in one fell swoop. Today’s security<br />

solutions use machine learning –<br />

behavioral analysis, intrusion and<br />

exploit prevention, investigation<br />

and forensics, memory inspection,<br />

prevalence/maturity checks, and<br />

reputational intelligence – to protect<br />

against threats. In some cases,<br />

this occurs even months before a<br />

vulnerability can be exploited by a<br />

threat. Seeing ahead is a significant<br />

strength in the security game.<br />

Instead of tossing security solutions<br />

around without rhyme or reason<br />

like pieces on a chessboard, let<br />

Zones help you figure out your next<br />

move. For starters, it’s easy to see<br />

every piece that’s undefended. Once<br />

you know your undefended pieces,<br />

you can make a jump in security<br />

strengths. Zones Security Assessment<br />

services can help you make that jump.<br />

Whether it’s security assessments,<br />

solutions, or both, we’re ready<br />

to help you be the winner of<br />

the security match, and help you<br />

turn “check” into “checkmate.”<br />

1. Closing IoT vulnerabilities: You<br />

can leverage machine learning<br />

technology to analyse data and<br />

network interactions, determining<br />

safe device behavior. With this<br />

level of insight into general use<br />

patterns, it becomes easier to<br />

identify abnormal activity and<br />

block harmful actions.<br />

2. Preventing false alerts: When<br />

machine learning identifies<br />

something as suspicious, you<br />

can provide feedback by tagging<br />

legitimate threats. The solution<br />

then adjusts its monitoring filters,<br />

boosting its ability to find and<br />

mitigate real breaches before<br />

they cause damage.<br />

3. Stopping exploits: Criminal<br />

hackers often share ideas and<br />

information on forums and<br />

websites that aren’t indexed by<br />

search engines. Machine learning<br />

can be used to monitor traffic<br />

within these areas to identify<br />

data relating to zero-day exploits.<br />

Then, you can use this data to<br />

close vulnerabilities and stop<br />

patch exploits before they result<br />

in a data breach.<br />

4. Predicting threats: Cybersecurity<br />

solutions can easily integrate<br />

Source: Trend Micro blog, 16/3/17. http://blog.<br />

trendmicro.com/5-ways-machine-learning-canbe-used-for-security-today/<br />

with machine learning to detect<br />

network changes over time<br />

and revise behavioral profiles.<br />

This helps predict threats based<br />

on historical data and limit<br />

the number of false positives<br />

that appear.<br />

5. Providing holistic protection:<br />

Upgrade to the latest security<br />

solutions that combine proven<br />

threat detection techniques,<br />

advanced protection methods,<br />

and high-fidelity machine<br />

learning. This combination<br />

ensures that you’ll have a holistic,<br />

effective enterprise defense.<br />

A layered security<br />

infrastructure will protect<br />

your company against<br />

98 percent of the known<br />

threats, but there’s<br />

always the possibility of<br />

compromise through an<br />

unknown vulnerability.”<br />

22 Solutions by Zones Autumn 2017<br />

ukzones.com +44 (0) 207 608 7676 23


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experience and may quickly revert to their<br />

old ways of working or develop<br />

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Understanding how, when and where<br />

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The forecast calls for 80 percent<br />

of IT to be in the cloud by 2020.<br />

Cloud-Minded.<br />

Business-Grounded.<br />

The cloud is going mainstream and delivering on its<br />

promises. Companies moving workloads are seeing the<br />

cloud as a catalyst for business growth. These companies<br />

are innovating freely, reaching out to new markets, and<br />

disrupting the status quo.<br />

But with cloud technologies being developed at<br />

staggering rates, it’s hard to predict which direction<br />

they’re moving. More important for you is planning<br />

a cloud strategy that goes along with your business<br />

forecast.<br />

In today’s dynamic digital economy, winning depends on<br />

technology-enabled value. The central focus of that value<br />

is what drives a company’s ability to innovate, and cloud<br />

services are key contributors to success. The modern<br />

cloud must support and energise business, help a<br />

company experiment and adapt fluidly to market<br />

changes, and ultimately deliver on its full potential<br />

for new revenue streams.<br />

It’s comforting to know that the cloud, as part of our<br />

digital transformation, is becoming the norm for most<br />

businesses. In fact, at Zones we’ve taken the lead in<br />

quite a few industry sectors – healthcare, local<br />

government, and manufacturing and distribution<br />

– all of which are being redefined by the cloud.


Where do you fit in?<br />

Cloud by the Numbers<br />

47 % Hybrid Cloud<br />

Public Cloud<br />

Use cloud in<br />

30 %<br />

50 %<br />

90 %<br />

23 %<br />

Private Cloud<br />

42 %<br />

Cloud-first<br />

or only.<br />

a benefit. 82 %<br />

Security is<br />

a benefit.<br />

Expect ROI<br />

in


availability, and performance.<br />

Company data is then automatically<br />

replicated, which allows Microsoft to<br />

guarantee 99.9 percent uptime for<br />

companies using their cloud data<br />

centers.<br />

Your forecast.<br />

Calm and clear.<br />

At Zones, we predict your company<br />

can be cloud minded and business<br />

grounded in no time. With just one<br />

visit, we can show you how cloud<br />

solutions can drive growth, foster<br />

innovation, and expand your overall<br />

presence. It’s all done through our<br />

portfolio of Cloud Assessments and<br />

Cloud Solutions that cover everything<br />

from strategy and migration to<br />

backup services and more.<br />

So, let’s talk cloud today. Together,<br />

we’ll look at your cloud forecast. How<br />

cloudy is your forecast? Is it calling<br />

for public, private, or hybrid? IaaS or<br />

PaaS? OpEx vs. CapEx? Rain or shine,<br />

we can help. Contact your Zones<br />

account executive or call +44 (0) 207<br />

608 7676 to get the conversation<br />

started.<br />

Our global experts will support your business every step of the way. Together, we’ll make<br />

sure your IT solutions get where they need to be no matter where you are in the world.<br />

Giving you the power to deliver a seamless customer experience, that remains consistent<br />

each and every time.<br />

ZONES GLOBAL IT SOLUTIONS | LET’S TALK.<br />

ZONES.COM | +44 (0) 207 608 7676<br />

30 Solutions by Zones Autumn 2017


We’re turning your<br />

perception of digital<br />

transformation into<br />

a beautiful reality.<br />

UKZONES.COM +44 (0) 207 608 7676<br />

©2017 Zones, Inc. All rights reserved. Unauthorised duplication is a violation of federal laws. Zones, Ukzones.com,<br />

The Mac Zone, Multiple Zones and Zones Government & Education are registered trademarks of Zones, Inc.<br />

All partner product names throughout this catalog are trademarks of their respective holders.<br />

This publication may contain copyrighted material the use of which has not been specifically authorised by the<br />

copyright owner. Zones, Inc. believes that this constitutes a ‘fair use’ of the copyrighted material as provided for<br />

in section 32 107 of the Solutions U.S. Copyright by Zones Law. Autumn 2017

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