Whey Protein Market Poised to Bring in US$12.4 billion by 2021

Whey Protein Market
In application segment, dietary supplement dominates the global whey protein market. Globally,
60% of whey protein market has been captured by dietary supplements segment. This growth is
mainly attributed due to the presence of buying behavior of customers coupled with the keen
interest in fitness in the younger population. Pharmaceutical and clinical nutrition segment are
expected to experience significant growth within the forecast period due to deficiency of protein
in developing countries. To overcome the problem of protein deficiency medicated protein
prescribed by nutritionist and healthcare consultant.
In terms of geography, Europe was the largest market for whey protein in 2015 in terms of
revenue due to the availability of fitness club and increase number of geriatric population in
Europe. Moreover, whey protein market has a huge opportunity in emerging market like Asia
Pacific, Latin America due to the rise in awareness, increase disposable income in the coming
years. In addition, this region has an established customer base owing to the following of
western lifestyle towards healthcare and technological advancements. Asia Pacific is a promising
market and is expected to open gateways for manufacturers of whey protein over the years.
Key market players of whey protein market include American Dairy Products Institute, Arla
Foods, Agropur MSI, DMK Group, Glanbia Plc and Westland Milk Products.
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