Whey Protein Market Poised to Bring in US$12.4 billion by 2021

Published By: Zion Market Research
Whey Protein Market will hit USD 12.4 Billion
by 2021
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Whey Protein Market
Zion Market Research has published a new report titled “Whey Protein Market (Whey
Protein Concentrate (WPC), Whey Protein Isolate (WPI) and Hydrolyzed Whey Protein
(HWP)) for Dietary Supplement, Pharmaceutical and Clinical Nutrition, Bakers and
Confectionaries, Snacks and Dairy Products and Others Application-Global Industry
Perspective, Comprehensive Analysis and Forecast, 2015 – 2021” According to the
report, the global Whey Protein market accounted for USD 8.2 billion in 2015 and is expected to
reach USD 12.4 Billion by 2021, growing at a CAGR of around 7.2% between 2016 and 2021.
Whey is the liquid portion of the milk that separates from the curd, during the process of cheese
production. Due to its strong amino acid profile and ease of absorption, it is perhaps the most
popular dietary supplement. Whey contains proteins, fats, carbohydrates, vitamins, and
minerals. Whey protein has been shown to enhance muscle protein synthesis, support fat
burning, boost the immune system and improve insulin sensitivity. Additionally, whey
concentrate is shown to boost production of glutathione, the body’s popular antioxidant.
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Whey Protein Market
The global whey protein market was expected to witness the highest growth over the forecast
period due to increase the percentage of elder age people across the globe. Moreover, the rise in
trend of the health club and fitness center is expected to drive the whey protein product market
in the near future. In addition, the keen interest of young generation towards sports & nutrition
will probably increase the demand for whey protein over the years. Additionally, carrying
chicken or fish isn’t convenient when compared with whey protein drink which is more ease in
carrying.
On the basis of type, whey protein market bifurcated into Whey Protein Concentrate (WPC),
Whey Protein Isolate (WPI) and Hydrolyzed Whey Protein (HWP). In terms of revenue, WPC
accounted for 27% of total whey protein market. In addition, Whey Protein Concentrate high in
lactose and low in protein which affects the consumer buying behavior towards whey protein
isolate and hydrolyzed whey protein. Whereas, hydrolyzed whey protein (HWP) segment was the
leading segment in 2015. Growing keen interest and health awareness is another important
driving factor that is expected to propel the hydrolyzed whey protein market within the forecast
period.
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Whey Protein Market
In application segment, dietary supplement dominates the global whey protein market. Globally,
60% of whey protein market has been captured by dietary supplements segment. This growth is
mainly attributed due to the presence of buying behavior of customers coupled with the keen
interest in fitness in the younger population. Pharmaceutical and clinical nutrition segment are
expected to experience significant growth within the forecast period due to deficiency of protein
in developing countries. To overcome the problem of protein deficiency medicated protein
prescribed by nutritionist and healthcare consultant.
In terms of geography, Europe was the largest market for whey protein in 2015 in terms of
revenue due to the availability of fitness club and increase number of geriatric population in
Europe. Moreover, whey protein market has a huge opportunity in emerging market like Asia
Pacific, Latin America due to the rise in awareness, increase disposable income in the coming
years. In addition, this region has an established customer base owing to the following of
western lifestyle towards healthcare and technological advancements. Asia Pacific is a promising
market and is expected to open gateways for manufacturers of whey protein over the years.
Key market players of whey protein market include American Dairy Products Institute, Arla
Foods, Agropur MSI, DMK Group, Glanbia Plc and Westland Milk Products.
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Whey Protein Market
Zion Market Research
Address: 4283, Express Lane, Suite 634-143, Sarasota, Florida 34249, United States
Tel: +1-386-310-3803 GMT +49-322 210 92714
Tel: +1-855-465-4651 (US/CAN TOLL FREE)
Email: sales@zionmarketresearch.com Web: www.zionmarketresearch.com