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[ last update: 07.14.2013 ]<br />
The (new) Cadillac Database ©<br />
<strong>Advertisements</strong><br />
Cadillac and La Salle<br />
Index page<br />
Return to The (New) Cadillac Database© Index Page<br />
or select a group of ads from the table, below<br />
(en bas de page se trouve un résumé en français)<br />
1902-1908 1909-1914 1915-1917 1918-1919 1920-1921<br />
1922-1923 1924-1925 1926-1927 1927-1929 1930-1931<br />
1930-1931 1932-1934 1935-1940 1941-1945 La Salle ads<br />
1946-1949 1950-1954 1955-1958 1959-1960 1961-1964<br />
1965-1967 1968-1970 1971-1975 1976-1980 1981-1985<br />
1986-1990 1991-1995 1996-2000 2001-up<br />
When the Cadillac was first put on the market it created a sensation among<br />
dealers.It was the first machine offered at a moderate price, with power enough to<br />
carry a family. Dealers not not slow in "catching on". Not long before we got to<br />
turning them oput in quantities, our order book as full, our product sold, and dealers<br />
all over the country were trying to get the Cadillac. We failed to fully supply the<br />
demand, although we made and delivered over two thousand machines. This<br />
machine was put to all kind of test from Maine to California. It was raced against<br />
machines of several times its rated power, and pitted against cars of twice and three<br />
times its cost. In hill; climbing contests it proved to be among the very best and far<br />
superior to anything in its class. It did almost every conceivable "stunt" from<br />
climbing the U.S. Capitol 1 steps to pulling a five-ton load of railroad steel up a 4%<br />
gradient at Canton, Ohio.The Cadillac motor is rated at less than most "10 HP<br />
engines", yet we find it delivers more power at point of contact than any 10 H.P.<br />
motor we have seen. It has done the work of a 10 H.P. stationary and with power to<br />
spare. No other machine made that we know of has shown greater actual power than<br />
it was rated at. The Cadillac has all the power necessary, if the operator is skilful<br />
enough to get all out of the engine there is in it.<br />
____________________________________________________<br />
1 It was Cadillac engineer Alanson P. Brush who first demonstrated the climbing power of<br />
the Cadillac by driving a 1902 runabout up the steps of the Detroit County Court House. A<br />
man (with a few drinks under his belt) drove a 1903 runabout, with tonneau, up the U.S.
Capitol steps in Washington, early in 1906. It was good publicity for the firm's products but<br />
they were careful not to mention the booze! [For more "feats" performed by early Cadillacs,<br />
go to this "Facts" page and look under "Reliability Trials"].<br />
The above text is from a magazine advertisement published on February 11, 1904 in The Automobile, a<br />
trade journal from the earliest dayus of the horseless carriage.<br />
From the earliest days of production, the manufacturers of the Cadillac and La Salle automobiles used the<br />
media to advertise their products. In this section you will find a list of some 2000 ads featuring Cadillacs<br />
since 1902 and La Salles since 1927.<br />
Those listed on the "Wanted Ads" page are missing from The (New) Cadillac Database© and good<br />
photocopies or digitally scanned images are sought for reference.<br />
Included in the list are some ads for products other than Cadillac or La Salle automobiles, where the<br />
advertisers have taken advantage of the Cadillac reputation to promote their own particular products.<br />
The "Ads" section of The (New) Cadillac Database© was converted from my original Excel files by<br />
Ken Scherer, who also created the thumbnail links. Later I reviewed the layout and added also the<br />
background image, which is drawn from a contemporary advertisement for the 1998 Cadillac Eldorado<br />
model. For the time being, only the years up to and including 1980 are included. The most recent years<br />
(and a greater selection of images) will follow ...if I ever find the time.<br />
Only the ads of which the ID number is underlined and highlighted in blue currently are visible [click on<br />
those numbers to view the ad in question]. Regrettably, picture quality of illustrated ads sometimes is<br />
mediocre. Unfortunately, I don't have a scanner and most of my photography was done a few years ago<br />
with one of the first generation, low-resolution digital cameras. I hope gradually to replace the very poor<br />
images with better ones, but that won't occur until I have uploaded a few representative ads for the first<br />
100 years of Cadillac production.<br />
Images are available for almost all ads in the collection (2000+) but space constraints prevent ads being<br />
pictured full-size and in high definition; nevertheless, the combination of the description (below) and the<br />
medium-sized image [when available] should be adequate to help the ad collector determine if a particular<br />
ad is already in his/her collection or not.<br />
Should any Database user require an image of a specific ad that is not yet on line, I shall gladly send it as<br />
an e-Mail attachment.<br />
Evolution of Cadillac Advertising<br />
It is interesting to note the evolution of Cadillac's advertising themes and its intended demographics.<br />
What sold Cadillacs in the early years was the car's proven durability and reliabilty. From the twenties<br />
through the late sixties, you needed to "be somebody" (preferably with lots of money) if you were to<br />
aspire one day to owing the automobile Standard of the World. In the seventies, Cadillac's copy writers<br />
aimed at a much broader spectrum of potential buyers; in addition to quality, founded on years of<br />
Cadillac's occupying the pole position among US luxury car vendors, volume sales were now the<br />
company's new aspiration.<br />
And what of today's Cadillacs? Well, if you look at the ad for the 2007 Cadillac DTS [an unfortunate<br />
acronym for someone like me whose late alcoholic father suffered from the DTs!], what seems to be most<br />
important is having a "nicely erquipped" car (whatever that means), with new-fangled gizmos like a<br />
"touch-screen, DVD-based, navigation [system] with voice recognition" and an "8-speaker, Bose sound<br />
system with CD/MP3 player."<br />
Cadillac owners used to dream of places like Eldorado [a fabled land of untold riches], Biarritz [a vacation<br />
paradise on France's south-western Atlantic coastline, where Paris' nobility and aristocracy were wont to<br />
enjoy its temperate winters], Seville [capital city of Andalucia, in Spain; in the 16th century, already, Seville<br />
enjoyed the monopoly of all European trade with the New World], Park Avenue [the New York avenue that<br />
any Monopoly player worth his salt aspired to own!].
Contributing Artists<br />
In the following table are listed many of the artists responsible for the stylish advertisements published by<br />
the Cadillac Motor Car Division in newspapers and magazines, nationwide, from the earliest part of the<br />
century until the mid-sixties. At that point in time, photography took over from the paint brush and pen. I<br />
believe it was, in fact, an industry requirement because the manufacturers had gone completely<br />
overboard; the cars that the buying public were viewing on the showroom floors had little in common with<br />
the artists' renditions in both factory marketing literature and advertisements. There had to be a limity<br />
imposed on artistic license!<br />
Many of the signatures on these old ads are totally or partially illegible. The names I have shown in italics<br />
are my best guess in such instances.<br />
Artists<br />
Year(s)<br />
BARCLAY, Unison 1926<br />
BÉNIGNI, L. [French and U.S. ads] 1929<br />
BORZOI Henry (???), "Window ads" in Country Life and<br />
The Sportsman<br />
BOSE, Neal [similar to Pierre Brissaud themes, or<br />
possibly copy?]<br />
1929-30<br />
1930<br />
BRISSAUD, Pierre [see CLC, 4/91, p.7] 1929-30<br />
CHARLESON [?] (La Salle) 1936<br />
CLELAND, T.M. 1928<br />
DOHANOS, Stevan La Salle 1939<br />
FANNELAS (La Salle) 1931<br />
FAWCETT, Robert (La Salle 1931, Cadillac, 1932) 1931-1932<br />
FRED [?] La Salle 1939<br />
GANNAN [?] La Salle 1929<br />
GARDNER, Donald 1923<br />
GODWIN, Frank (?), Karl (?) 1918<br />
GRAFSTROM ? [La Salle] 1936<br />
HARPER, George 1925<br />
HAYDEN, Hayden 1926<br />
HORTER, E.A. 1929<br />
JB (???) 1925<br />
KARL, J. [?] La Salle 1929<br />
LEMON [?] La Salle 1929<br />
LEONARD [?] La Salle 1930<br />
LIDOV, A. ?<br />
MARTY, A.E. (French ads) 1929<br />
McCLELLAND, Barclay 1 1928-29<br />
McMEIN, Neysa 1924<br />
MIZEN, Fred 1918-25<br />
MONIQUE or MOURGUE 1929
QUAIL, Frank 1924<br />
QUAIL, Frank, Jr. [son of above?] (different signatures) 1936<br />
RE-MY [?] La Salle 1928<br />
RICHARDS, Walter 1939<br />
SAKHNOFFSKY, Alexis De [La Salle ad] 1934<br />
SAMULA, I. 1933<br />
SAW [?] [La Salle ads] 1933<br />
SCHMIDT [?] 1919<br />
SMITH, Irwin 1937<br />
TAUCKE, G. 1926<br />
TIMMINS, H.L. 1925<br />
TYLER, W. [?] 1919<br />
URBAN, Joseph 1929<br />
VICKERY, John 1943-45<br />
WHITCOMB, J. 1940<br />
WILSON, Edw. A. [La Salle ads] 1937<br />
1<br />
He also drew ads for the Fisher Body Co.<br />
0476<br />
A sampling of the work of J. Karl<br />
Contributing Jewelers<br />
In the following table are listed many of the jewelers who contributed their talents and their<br />
wares to the successful Cadillac ad campaigns of 1949 through 1957 as well as 1960 through<br />
1962.<br />
Jewelers<br />
CARTIER<br />
LAYKIN & Cie<br />
MAUBUSSON<br />
STARR & GORHAM<br />
TRABERT & HOEFFER<br />
VAN CLEEF & ARPELS<br />
WARREN, Chas. H. & Co.<br />
WINSTON, Harry
1091<br />
Jewels by Harry Winston<br />
Contributing Fashion Designers<br />
In the following table are listed many of the fashion designers who also contributed their talent<br />
and their fashion statements to some successful Cadillac ad campaigns of the fifties and<br />
sixties<br />
Fashion Designers<br />
ARDEN, Elizabeth<br />
BALMAIN, Pierre<br />
BENDEL, Henri<br />
BERGDORF GOODMAN 1<br />
BERHANYER, Elio<br />
CASSINI, Oleg<br />
CARNEGIE, Hattie<br />
CARTER, John<br />
CHAPMAN, Ceil 1<br />
DERBY, Jane<br />
DIOR, Christian<br />
DUSKIN, Nan<br />
GALANOS<br />
GARNETT, Eleanora<br />
GATHE<br />
GRAY, Amelia<br />
HULITAR, Philip<br />
IRENE<br />
LANVIN-CASTILLO<br />
LOUISE, Jean<br />
MAGNIN, I.<br />
NEIMAN MARCUS 1<br />
SAKS 5th [or FIFTH] AVENUE 1<br />
SAARMI [Count]<br />
SCAASI<br />
SIMONETTA<br />
SMALL, Edith<br />
TRAVILLA 1
TRIGERE, Pauline 1<br />
1186<br />
Gowns for mother and daughter by Jane Derby<br />
Places of Interest<br />
The Imperial Palace, Tokyo [1928-29]<br />
La Scala Opera House, Milan [1928-29]<br />
Norrbro Bridge, Stockholm [1928-29]<br />
Paris Opera, Grand Prix Ball [1929]<br />
White House, Washington, D.C. [1929]<br />
Del Monte Lodge [1958]<br />
Greenbrier Hotel, West Virginia [1959]<br />
[ many more to be listed... ]<br />
_______________________________<br />
1<br />
Thanks to the perspicacity of Database user, James R. King, I was able to correct the spelling of many of the fashion<br />
designers mentioned here [I had copied these names from ads of the time but I guess either they were mis-spelled in these ads<br />
or my eyesight is not what it used to be!]<br />
For the record:<br />
- Bergdorf Goodman [not Gomman] - Andrew Goodman was one of the founders of the store - it still exists on 5th Avenue in<br />
New York<br />
- Ceil Chapman (not Cecil) - she was a New York rather than Hollywood designer but was a favorite of Marilyn Monroe. One of<br />
Ceil Chapman's dresses for Marilyn Monroe sold for $100,000 at auction - this was the fairly recent auction where many of<br />
Marilyn's old gowns were sold. I believe there was another Ceil Chapman gown that sold for $30,000 or so.<br />
- Neiman [not Neimann] Marcus - Neiman was the married name of Miss Marcus<br />
- Saks 5th [not Vth] Avenue - is also spelled Saks Fifth Avenue<br />
- Travilla [not Travila] - William Travilla, now deceased; he designed Marilyn Monroe's clothes in most of her early 50s movies<br />
including Gentlemen Prefer Blondes<br />
- Pauline Trigère [not Trighere] is very well known in fashion circles - she was recently in Metropolis (a design magazine) in an<br />
article about creative people who are in their 90s; she is still active but has retired from designing clothes; ad 1076 in the listing<br />
("Pueblo by Taos Indians") is a 2-page ad featuring a model wearing a Pauline Trigère ensemble.<br />
Sources of Cadillac and La Salle ads<br />
Here is a list of the magazines and newspapers in which I found most of the ads in the<br />
collection. An abbreviation of the titles is given in the first and third columns (only the<br />
abbreviations will appear in the actual ad listings).
Abbrev. Name Abbrev. Name<br />
A&D Art and Decoration IND Independent<br />
AFD<br />
American Funeral<br />
Director<br />
L<br />
Life<br />
AHB<br />
Australian Home<br />
Beautiful<br />
LD<br />
Literary Digest<br />
AM American Motorist LK Look<br />
ANJ Army and Navy Journal LPI<br />
Le Patriote Illustré<br />
[Belgium]<br />
AR<br />
Automobile Revue<br />
[Switz.]<br />
M<br />
Motor<br />
ASIA "Asia" magazine MAD Mad Magazine 1<br />
AT Automobile Topics MCL McLure's<br />
ATM Atlantic Monthly MUN Munsey's Magazine<br />
AUT The Automobiley NB Nation's Business<br />
BHG<br />
Better Homes and<br />
Gardens<br />
NG<br />
National Geographic<br />
C&S Casket & Sunnyside NW Newsweek<br />
CEN Century NY New Yorker<br />
CO Current Opinion P Punch<br />
COL Collier's PEO :People<br />
COS Cosmopolitan PPB Pennsylvania Punch Bowl<br />
CG<br />
(The) Country<br />
Gentleman<br />
[PR]<br />
[in book by Peter Ruch]<br />
CL Country Life SA Scientific American<br />
CR<br />
(The) Crest [Cadillac inhouse<br />
magazine]<br />
SCR<br />
Scribner's<br />
DMN Detroit Motor News SEP Saturday Evening Post<br />
ESQ Esquire SMI Smithsonian<br />
FOB Forbes SNP<br />
Sun News Pictorial<br />
Melbourne, Australia<br />
FOR Fortune SPRT (The) Sportsman<br />
H Home SUN Sunset magazine<br />
HB House Beautiful TM Time<br />
HBZ Harper's Bazaar TT Table Talk<br />
HIC<br />
Hearst's International<br />
Cosmopolitan<br />
TTT<br />
Tower Town Topics,<br />
Chicago<br />
HG House and Garden ULT Ultra<br />
HOL Holiday USN U.S. News<br />
HM Harper's Magazine VF Vanity Fair<br />
HR Hot Rod VO Vogue
HW Harper's Weekly WWA World's Work Advertiser<br />
GH<br />
ILL<br />
ILLi<br />
Good Housekeeping<br />
L'Illustration (France)<br />
L'Illustrazione Italiana<br />
(Italy)<br />
1 Mad magazine ran a spoof of the 1961 Cadillac ads on its rear cover, in September, 1965<br />
Notes for Users<br />
1. I have tried to divide up the ads into logical groups, for example the single-cylinder models,<br />
the early four-cylinder models, the new four-cylinder Model "Thirty", the V8 Types 51 through<br />
V-63, the V8 Series 314 through 355, the V12s, the V16s, etc. Basically, however, they are listed<br />
in chronological order by year and actual month or date when known. Please click on a box, in<br />
the table below, to view the list of ads available for your preferred Cadillac model year(s).<br />
2. The individual listings lists include the following columns: (1) the number of the ad in my<br />
collection 1 , (2) an indication whether it is a B&W image [blank box] or in full color [box marked<br />
"C"], (3) the year, month or precise date of publication of the ad, when such is known, (4) the<br />
title or headline on the ad or the introductory words of the promotional text, (5) an indication of<br />
the Cadillac or La Salle model(s) displayed [if any], (6) the source of the ad when such is known<br />
(abbreviation). In the last column are the numbers of any footnotes; these are explained at the<br />
foot of each listing.<br />
3. <strong>Advertisements</strong> in a language other than English are listed in italics. Many La Salle ads<br />
include a title in a foreign language (usually French); the titles of these ads also are shown in<br />
italics.<br />
4. Only a representative selection of images of ads in the collection is currently on line; where<br />
the number of the ad (in the LH column) is highlighted and underlined, clicking on that number<br />
will bring up an image large enough to see the essential graphics. Space limitations prevent<br />
my displaying larger, high-resolution images enabling users to read the actual text of each ad<br />
(better a small image, even of poor quality, than no image at all, right?)<br />
5. Don't be fooled by the poor quality of some of the images: the ORIGINAL ads in the<br />
collection all are EXCELLENT. I photographed the earliest selections with one of the first<br />
Olympus digital cameras I bought in PA, back in 1997; image quality, therefore, is not up to<br />
today's standards.<br />
6. The La Salle automobile, built by Cadillac from 1927 up to and including 1940, was also the<br />
object of an equally impressive advertising campaign. Click here for a listing of the La Salle<br />
ads in the collection.<br />
7. Note that there is an interesting Article on Cadillac advertisements in the magazine<br />
"MOBILIA", for February 1994, by Ken Ruddock of "Memory Lane Automobilia", Shartlesville,<br />
PA.
Typical La Salle ad of 1933<br />
___________________________________<br />
1 The ad listings were prepared already in 1983-84; new additions since that time are given a letter, "a", "b", "c",<br />
etc. to avoid breaking the original numerical sequence.<br />
( résumé en français)<br />
Dès 1902 les fabricants de la Cadillac firent appel aux medias pour vanter la qualité de leurs<br />
produits. Dans ces pages vous pourrez consulter une liste d'environ 2000 pubs illustrant les<br />
voitures Cadillac dès 1902 ainsi que les La Salle de 1927 à 1940. Pour savoir ce qui disaient des<br />
Cadillac et La Salle les publicistes francophones de l'époque, cliquez ici.<br />
On trouvera également dans ces listes, des pubs vantant des produits autres que les<br />
automobiles Cadillac, produits pour lesquels les publicistes ont choisi à bon escient de faire<br />
figurer une ou plusieurs Cadillac. La Cadillac fait vendre, tout le monde le sait!<br />
Les pubs qui figurent dans la liste "Wanted" [recherchées] manquent à la collection et je<br />
souhaiterais en trouver de bonnes copies, ou des images numerisées, de façon à compléter ce<br />
chapitre.<br />
A l'heure actuelle seules les pubs de 1902 à 1970 ont été prises en compte. D'autres viendront<br />
s'ajouter lorsque je trouverai le temps.<br />
Dans les tableaux ci-dessus on retrouvera la liste des nombreux artistes-publicistes à qui l'on<br />
doit la plupart des pubs d'avant la 2e guerre mondiale, de même que les joailliers et maisons de<br />
mode qui ont prêté leurs créations à certaines de ces campagnes publicitaires. Dans le dernier<br />
tableau, ci-dessus, figure également la liste des revues dans lesquelles sont parues les pubs<br />
citées (l'abbréviation seule est utilisée sur les listings).<br />
En arrière-plan des pages consacrées aux pubs Cadillac figure un montage réalisé à partir d'une<br />
pub pour la Cadillac Eldorado, modèle 1998. Elle est superposée sur l'aile arrière d'une Cadillac<br />
Eldorado de l'année 1960.<br />
Cadillac <strong>Advertisements</strong>
(main sub-sections)<br />
The Pre-WW2 Period<br />
(1902-1945)<br />
1902-1908 1909-1914 1915-1917 1918-1919 1920-1921<br />
1922-1923 1924-1925 1926-1927 1927-1929 1930-1931<br />
1930-1931 1932-1934 1935-1940 1941-1945 La Salle ads<br />
1946-1949 1950-1954 1955-1958 1959-1960 1961-1964<br />
1965-1967 1968-1970 1971-1975 1976-1980 1981-1985<br />
1986-1990 1991-1995 1996-2000 2001-up<br />
La Salle <strong>Advertisements</strong><br />
1927 through 1940<br />
1927-1928 1929-1931 1932-1937 1938-1940<br />
Montage, with sample ads and a 1:18 scale toy<br />
from my former collection<br />
Return to The (New) Cadillac Database© Index Page<br />
© 1996, Yann Saunders and the Cadillac-LaSalle Club, Inc.<br />
[ Background image: 1998 ad for the Eldorado model ]<br />
This Web page was prepared by Ken Scherer, USA and subsequently modified and updated by Yann Saunders