BusinessDay 12 Dec 2017
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Tuesday <strong>12</strong> <strong>Dec</strong>ember <strong>2017</strong><br />
18 BUSINESS DAY<br />
C002D5556<br />
BusinessInsights<br />
IDEAS THAT POWER High PERFORMANCE<br />
Making tough decisions<br />
ADVISOR<br />
Brian Reuben<br />
KEYNOTE SPEAKER AUTHOR<br />
Executives many times<br />
have to make tough<br />
decisions to keep the<br />
business on track. Its<br />
just the way the job<br />
is. But the toughest of decisions<br />
comes in the gray areas. These<br />
are cases where you and your<br />
team mine all the data you can,<br />
and do all the analysis you can<br />
yet the situation seems inconclusive.<br />
Under such circumstances<br />
its easy to become paralyzed and<br />
seek any available route. But it is<br />
your responsibility as a leader to<br />
judge the situation fairly and take<br />
the right decision.<br />
Your judgement is critical in<br />
moving the organisation forward.<br />
Yet your judgement is limited by<br />
your thinking, feelings, experience,<br />
imagination, and character.<br />
But by relying on five principles<br />
you can improve your chances of<br />
making better informed and effective<br />
decisions every time even<br />
with incomplete, unclear data,<br />
divided opinions and different<br />
interest.<br />
Through history leaders have<br />
found themselves in situations<br />
where they must make tough<br />
decisions. By relying on these<br />
principles they were able to make<br />
decisions that reflect the ingenuity<br />
of the brightest of minds and<br />
compassionate human spirit.<br />
Effective executives rely on them<br />
to make better decisions and I’m<br />
sure it will help you and your<br />
team in navigating through tough<br />
decisions.<br />
When next you have a tough<br />
decision to make, don’t get upset,<br />
relax and use the following<br />
principles:<br />
Every decision has a net consequence<br />
Your office is defined by your<br />
core obligations<br />
Effective decisions must take<br />
cognisance of the world as it is<br />
Every organisation must stay<br />
true to its identity<br />
You live with your decisions<br />
Let’s review them one after<br />
another.<br />
Every decision has a net<br />
consequence<br />
You have to understand that<br />
every decision carries a real world<br />
effect. So difficult questions are<br />
ever hardly resolved in a flash of<br />
intuition. So you need to thoroughly<br />
and analytically consider<br />
all courses of action available to<br />
you in terms of real life human<br />
consequences of each option.<br />
Let go of your presumptions,<br />
and get your team together and<br />
list all possible options, considering<br />
who will be helped or hurt,<br />
short term and long term by every<br />
option possible. This is not the<br />
same as cost benefit analysis, so<br />
you should take a broad, deep,<br />
concrete, imaginative, and objective<br />
look at the full impact of your<br />
choices.<br />
Indeed it is difficult to predict<br />
with accuracy the full impact of<br />
any action but what’s important<br />
is that you walk from the position<br />
of love, see others the way you see<br />
yourself. Knowing that your decision<br />
on gray issues carry real life<br />
consequences which affects the<br />
lives of people and communities.<br />
So its important to take the time<br />
to open your mind, assemble the<br />
right team, and analyze your options<br />
through the lens of love.<br />
Your office is defined by<br />
your core obligations<br />
Your position as a business<br />
leader is defined by your obligations.<br />
You are obligated to both<br />
share holders and other stake<br />
holders in your business. But<br />
besides this is our moral responsibility<br />
to safeguard and respect the<br />
lives, rights, and dignity of our fellow<br />
men and women. All of us owe<br />
this to ourselves and our world.<br />
When you have a hard call to<br />
make, step out of your comfort<br />
zone, put yourself in the shoes of<br />
others especially the ones likely<br />
to be affected by your decision.<br />
How would you feel in their position?<br />
What would you react if<br />
someone else were to make this<br />
decision about someone related<br />
to you? How would you want to<br />
be treated? What would you see<br />
as fair? What rights would you<br />
believe you had? What would you<br />
consider to be hateful? You might<br />
speak directly to the people who<br />
will be affected by your decision,<br />
or find someone in your team to<br />
fish out that information.<br />
At your business school classes<br />
you were taught that your core<br />
responsibility is your company<br />
but you’ll need to understand that<br />
this is a broad statement that includes<br />
the environment, workers,<br />
government, customers and the<br />
community the company serves.<br />
You have serious obligations to<br />
everyone simply because you are<br />
a human being. When you face<br />
a gray-area decision, you have to<br />
think—long, hard, and personally—about<br />
which of these duties<br />
stands at the head of the line.<br />
Effective decisions must<br />
take cognisance of the world<br />
as it is<br />
American President, Donald<br />
Trump stated that success is<br />
knowing how the world works.<br />
He’s right! You need to consider<br />
the world as it is not as it is in<br />
Nollywood or how you wish it<br />
is. Take a real, pragmatic look at<br />
your issue. If you want to make a<br />
decision that will empower your<br />
team, a department, or your entire<br />
organization to move through a<br />
gray area responsibly and successfully,<br />
then you will have to<br />
consider your options in the light<br />
of how the world works.<br />
Great plans can turn out badly,<br />
and bad plans sometimes work.<br />
The world is dynamic, you don’t<br />
control everything. You can hardly<br />
have all the freedom and resources<br />
you need. So you must often make<br />
painful choices. Your people will<br />
pursue their own agendas, skillfully<br />
or clumsily, except they are<br />
persuaded to do otherwise.<br />
That is why, after considering<br />
consequences and duties, you<br />
need to think about how things<br />
really work. What are the possible<br />
solutions to your problem, which<br />
is most likely to work? Which is<br />
most resilient? And how resilient<br />
and flexible are you?.<br />
To receive the rest of this<br />
article free, kindly email training@businessdayonline.com<br />
Brian Reuben(@brianoreuben)<br />
is an advisor on strategy<br />
and leadership. He regularly<br />
conducts keynote presentations<br />
and senior executive<br />
workshops with companies<br />
around the world on strategy<br />
and leadership. He heads<br />
<strong>BusinessDay</strong> Training<br />
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