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BusinessDay 12 Dec 2017

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Tuesday <strong>12</strong> <strong>Dec</strong>ember <strong>2017</strong><br />

18 BUSINESS DAY<br />

C002D5556<br />

BusinessInsights<br />

IDEAS THAT POWER High PERFORMANCE<br />

Making tough decisions<br />

ADVISOR<br />

Brian Reuben<br />

KEYNOTE SPEAKER AUTHOR<br />

Executives many times<br />

have to make tough<br />

decisions to keep the<br />

business on track. Its<br />

just the way the job<br />

is. But the toughest of decisions<br />

comes in the gray areas. These<br />

are cases where you and your<br />

team mine all the data you can,<br />

and do all the analysis you can<br />

yet the situation seems inconclusive.<br />

Under such circumstances<br />

its easy to become paralyzed and<br />

seek any available route. But it is<br />

your responsibility as a leader to<br />

judge the situation fairly and take<br />

the right decision.<br />

Your judgement is critical in<br />

moving the organisation forward.<br />

Yet your judgement is limited by<br />

your thinking, feelings, experience,<br />

imagination, and character.<br />

But by relying on five principles<br />

you can improve your chances of<br />

making better informed and effective<br />

decisions every time even<br />

with incomplete, unclear data,<br />

divided opinions and different<br />

interest.<br />

Through history leaders have<br />

found themselves in situations<br />

where they must make tough<br />

decisions. By relying on these<br />

principles they were able to make<br />

decisions that reflect the ingenuity<br />

of the brightest of minds and<br />

compassionate human spirit.<br />

Effective executives rely on them<br />

to make better decisions and I’m<br />

sure it will help you and your<br />

team in navigating through tough<br />

decisions.<br />

When next you have a tough<br />

decision to make, don’t get upset,<br />

relax and use the following<br />

principles:<br />

Every decision has a net consequence<br />

Your office is defined by your<br />

core obligations<br />

Effective decisions must take<br />

cognisance of the world as it is<br />

Every organisation must stay<br />

true to its identity<br />

You live with your decisions<br />

Let’s review them one after<br />

another.<br />

Every decision has a net<br />

consequence<br />

You have to understand that<br />

every decision carries a real world<br />

effect. So difficult questions are<br />

ever hardly resolved in a flash of<br />

intuition. So you need to thoroughly<br />

and analytically consider<br />

all courses of action available to<br />

you in terms of real life human<br />

consequences of each option.<br />

Let go of your presumptions,<br />

and get your team together and<br />

list all possible options, considering<br />

who will be helped or hurt,<br />

short term and long term by every<br />

option possible. This is not the<br />

same as cost benefit analysis, so<br />

you should take a broad, deep,<br />

concrete, imaginative, and objective<br />

look at the full impact of your<br />

choices.<br />

Indeed it is difficult to predict<br />

with accuracy the full impact of<br />

any action but what’s important<br />

is that you walk from the position<br />

of love, see others the way you see<br />

yourself. Knowing that your decision<br />

on gray issues carry real life<br />

consequences which affects the<br />

lives of people and communities.<br />

So its important to take the time<br />

to open your mind, assemble the<br />

right team, and analyze your options<br />

through the lens of love.<br />

Your office is defined by<br />

your core obligations<br />

Your position as a business<br />

leader is defined by your obligations.<br />

You are obligated to both<br />

share holders and other stake<br />

holders in your business. But<br />

besides this is our moral responsibility<br />

to safeguard and respect the<br />

lives, rights, and dignity of our fellow<br />

men and women. All of us owe<br />

this to ourselves and our world.<br />

When you have a hard call to<br />

make, step out of your comfort<br />

zone, put yourself in the shoes of<br />

others especially the ones likely<br />

to be affected by your decision.<br />

How would you feel in their position?<br />

What would you react if<br />

someone else were to make this<br />

decision about someone related<br />

to you? How would you want to<br />

be treated? What would you see<br />

as fair? What rights would you<br />

believe you had? What would you<br />

consider to be hateful? You might<br />

speak directly to the people who<br />

will be affected by your decision,<br />

or find someone in your team to<br />

fish out that information.<br />

At your business school classes<br />

you were taught that your core<br />

responsibility is your company<br />

but you’ll need to understand that<br />

this is a broad statement that includes<br />

the environment, workers,<br />

government, customers and the<br />

community the company serves.<br />

You have serious obligations to<br />

everyone simply because you are<br />

a human being. When you face<br />

a gray-area decision, you have to<br />

think—long, hard, and personally—about<br />

which of these duties<br />

stands at the head of the line.<br />

Effective decisions must<br />

take cognisance of the world<br />

as it is<br />

American President, Donald<br />

Trump stated that success is<br />

knowing how the world works.<br />

He’s right! You need to consider<br />

the world as it is not as it is in<br />

Nollywood or how you wish it<br />

is. Take a real, pragmatic look at<br />

your issue. If you want to make a<br />

decision that will empower your<br />

team, a department, or your entire<br />

organization to move through a<br />

gray area responsibly and successfully,<br />

then you will have to<br />

consider your options in the light<br />

of how the world works.<br />

Great plans can turn out badly,<br />

and bad plans sometimes work.<br />

The world is dynamic, you don’t<br />

control everything. You can hardly<br />

have all the freedom and resources<br />

you need. So you must often make<br />

painful choices. Your people will<br />

pursue their own agendas, skillfully<br />

or clumsily, except they are<br />

persuaded to do otherwise.<br />

That is why, after considering<br />

consequences and duties, you<br />

need to think about how things<br />

really work. What are the possible<br />

solutions to your problem, which<br />

is most likely to work? Which is<br />

most resilient? And how resilient<br />

and flexible are you?.<br />

To receive the rest of this<br />

article free, kindly email training@businessdayonline.com<br />

Brian Reuben(@brianoreuben)<br />

is an advisor on strategy<br />

and leadership. He regularly<br />

conducts keynote presentations<br />

and senior executive<br />

workshops with companies<br />

around the world on strategy<br />

and leadership. He heads<br />

<strong>BusinessDay</strong> Training<br />

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