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Charmed 2017

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Raymond Weil Honors<br />

Buddy Holly, Beatles,<br />

Bowie and Les Paul<br />

Raymond Weil adds to its musical repertoire in <strong>2017</strong> with several new tuneful<br />

horological compositions. Long dedicated to celebrating its love of all types of<br />

music, the Geneva-based brand announced its expanded partnership with U.S.-<br />

based guitar-maker Gibson. While at Baselworld the brand adds two musicalthemed<br />

Maestro models. One new Maestro is dedicated to the memory of Buddy<br />

Holly, one to David Bowie and the other expands the Beatles-themed collection<br />

first seen in 2016.<br />

The Beatles Maestro collection, which debuted in 2016 with a watch that<br />

featured all Beatles album titles emblazoned around the dial, this year offers<br />

a watch with a more nuanced design. The 39.5mm steel edition (with steel<br />

bracelet) features a black dial etched to resemble a vinyl album and with the<br />

four Beatles representing the 4 o’clock position. A smoky sapphire caseback will<br />

reveal a Sellita-based automatic movement.<br />

Just prior to Baselworl, Raymond Weil introduced the year’s other<br />

39.5mm Maestro watch homage to early rock and roll music: a special 80th<br />

anniversary tribute to Buddy Holly. The watch, sold with a steel bracelet, has<br />

been designed in partnership with Maria Elena Holly, the widow of Holly, and it<br />

features the musician’s favorite number (9), favorite color (power blue) and his<br />

heavy rimmed black glasses, seen on the end of the separate seconds hand.<br />

Inside is a Sellita-based automatic RW4250 with a 38-hour power reserve.<br />

The automatic movement is visible through the smoked sapphire glass caseback,<br />

which bears the logo of the Buddy Holly Educational Foundation. Raymond Weil<br />

will contribute a portion of the sale of each watch to the foundation, a charity<br />

that funds the musical education of young people. Three thousand will be made.<br />

Also new is a special tribute to David Bowie, a collaboration with the David<br />

Bowie Estate. The Freelancer David Bowie watch honors the influential musician<br />

in time for what would have been his 70th birthday. The watch’s 42mm case<br />

features a dial with grooves that mimic a vinyl record, plus the red lightning<br />

bolt from the cover of his 1973 album, Aladdin Sane, and the red Bowie logo from<br />

the Diamond Dogs album from 1974. The 3,000-piece, limited and numbered<br />

series of automatic watches also feature a portrait of David Bowie on its sapphire<br />

caseback as shot by photographer Terry O’Neill.<br />

106 <strong>Charmed</strong> <strong>2017</strong>

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