C&L_December 2017 (1)

Interview
Nitin Mishra, Netmagic
continue to evolve the end-customer
relationship, which in turn will
require public cloud solutions to meet
scale and time-to-market-challenges.
The stakes are high, as those who
figure it out first will gain a significant
advantage in agility, efficiency, and
elasticity unshared by their market
rivals. Now is the time to start plotting
the path to the future and to move up
the cloud learning curve.
IT heads should also invest in skills
for cloud computing such as how to
configure and manage hypervisors
and hire people who have experience
in procuring cloud. One challenge
CIOs face is that different cloud
computing companies have different
parameters and models for pricing
cloud resources, so it makes sense
to have technically savvy people
in the infrastructure procurement
or purchase department who can
understand the complexities involved.
“Migration to SAP
HANA from older SAP
ERP deployments could
also fuel a massive
demand for our hybrid
cloud offering of
SimpliVPC and public
cloud, Simplicloud.”
–Nitin Mishra,
Senior Vice President & Chief Product Officer, Netmagic
Flipkart is one of your
largest customers in the
space. Tell us about some of
your other customers.
Netmagic has over 2000 customers
globally. We work with a singleminded
focus on enabling and
providing services that address the
mission-critical IT needs. Growth
usually comes with its own set of
challenges: the problems of scale and
unplanned surges. As its existing
IT ecosystem lacked the agility and
reliability to respond to growth,
The Hindu turned to Netmagic’s
SimpliCloud to future-proof itself
while chartering new heights. For
another customer, CIBIL, Netmagic
constantly coordinated and enabled
the auto shift of primary to DR for
the organization. It also provided
web application firewalls and DDoS
services to boost CIBIL’s security
posture. Consul India hosted India’s
First SAP HANA Implementation on
Netmagic's Data Center.
Is there a reason why you
have consciously stayed
away from the government
vertical?
Earlier we had lesser focus on
Government but that has changed now
and we are actively participating and
also getting success in this vertical.
We are empanelled with MEITY for
cloud offering and also with CERT-IN
for security. We are participating in
smart cities projects and have some
early wins like Thane. We are part of
the ecosystem of System integration
and application vendor partners to bid
jointly in large government contract.
Tell us about your
future plans.
Migration to SAP HANA from older
SAP ERP deployments could also
fuel a massive demand for our hybrid
cloud offering of SimpliVPC and
public cloud, Simplicloud. Currently
almost all the older SAP deployments
are done within enterprise
datacenters. In the next two years,
around 3,000 enterprises will move
to SAP HANA and many of them will
opt for co-location services.
We see a big opportunity in security
and that business is growing fastest
though on lower base. We have a
comprehensive suite of services
backed up by 24*7 operation SOC
(Security Operations Center). We
are expanding our capabilities and
services and have got goo wins in large
SOC requirements.
Netmagic is expanding its service
portfolio with a range of cloud
offerings to position itself as a onestop
cloud solution provider. Noticing
a long period of transition where
customers want hybrid IT solutions
having a combination of bare metalbased
DCs, hosted private clouds,
and multiple public clouds; Netmagic
is positioning itself as a Multi-cloud
provider
6 CIO&LEADER | December 2017