Natick January 2018

January 2018 Natick Local Town Pages www.localtownpages.com Page 7
The VERVE-Crowne Plaza Offers a
Distinctively Different Hospitality Experience
By Deborah Burke Henderson,
Contributing Writer
From the moment you walk
in the fully-renovated lobby of
The VERVE-Crowne Plaza in
Natick, you notice an intriguing
décor like none other and meet a
team of seasoned hospitality staff
ready to provide the utmost in experience,
style and service.
Experienced hotelier and
owner Lou Carrier has created
a refreshing atmosphere to peak
your senses.
“The word ‘Verve’ speaks to
enthusiasm, energy and expressiveness,
and this is the DNA of
the hotel,” Carrier stated. “Obviously,
design plays a big part
in this as does music, technology
and all the visual treats you’ll find
around the property. The design
template highlighting American
Pop culture focused on the 60s,
70s and 80s speaks directly to our
primary clientele who grew up in
this timeframe.
We did not want to be a traditional
suburban, cookie-cutter
hotel and have gone to great extremes
to introduce a 4-Diamond
hotel with a fresh, service-minded
culture. Nothing works unless the
team at the property delivers and
more than anything, we’re proud
of that. We feel we have the best
team in any hotel outside of downtown
Boston,” Carrier added.
Business guests are the focal
point mid-week, and the weekends
flip over to accommodate a
more social occasion scene.
“Space at The VERVE is extremely
versatile,” General Manager
Lynne Luongo remarked.
“The lobby and an adjoining
area can be transformed to house
a standing concert venue for talent
such as the alternative rock
band, Sister Hazel, a recent entertainment
highlight enjoyed
by 600 music enthusiasts. This
great, open space is perfect for
congregating, whether it’s a
music fest, holiday party, executive
or Chamber of Commerce
networking event.”
Guests with a taste for American
comfort food find it at The
Pantry, set in an unconventional
yet innovative “kitchen” space à la
Julia Child. Enjoy old fridge fronts,
chandelier lighting constructed of
cutlery balancing overhead and
built-in shadow-box display areas,
one of which features the apron
worn by June Cleaver in the
iconic 1950s “Leave It to Beaver”
television series.
The nearby Violet Thorn offers
a chic lounge experience.
Seasoned mixologists create specialty
craft cocktails and beers for
guests watching sports, enjoying
an intimate dining experience or
soaking in the ambiance.
“There’s some great culinary
talent here,” Luongo noted, “Our
chefs excel at creative local fare,
small plates and flatbreads.”
Three ballrooms each offer
something unique. The classic
Constellation Ballroom features
a retractable skylight and wraparound
outdoor patio space that
offers an expanded event area.
Just outside the Apollo Ballroom
there’s a fun, interactive space
with three barbershop chairs
Weddings,
Bar/Bat Mitzvahs,
Fundraising Galas.
Get STEAMed up
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perfect for a photo opportunity.
Then there’s the vintage motorcycle/telephone
booth display
down the hall.
“A bride and groom can have
a bit of fun here, too,” Luongo
said. “Pictures are taken on and
around the old Honda cycle
backed by framed prints of famous
folks on bikes, and inside
the old red phone booth there’s
a reel of classic movie scenes like
Alfred Hitchcock’s The Birds and
other clips featuring old-style telephone
booths.”
The Phoenix Ballroom, reno-
1360 Worcester St, Natick MA | 508.653.8800 | VERVEhotelnatick.com
Owned & Operated by Distinctive Hospitality Group® Natick, MA
The Constellation Ballroom has a distinctively classic appeal, and its retractable skylight
and outdoor patio offers a lovely alternate feel. (Photo courtesy of Dom Miguel)
vated in the fall of 2016, has a soft
feeling and comfortably handles
a reception for 125 guests. Other
ballroom spaces cater to double
that number. The Gemini Room
is great for conference planners in
need of breakout rooms, and the
Aquarius Boardroom, complete
with an Asteroids Deluxe video
game, efficiently serves as an executive
meeting
space.
For hotel
lodgers, there
are seven floors
of 100 percent
smoke-free accommodations,
first-floor patios,
plenty of
Wi-Fi capability,
a generous
fourth floor
space for socializing
and
a brand-new
fitness club,
featuring an expansive
aerial
view.
Conveniently
located 25 miles from
downtown Boston and Logan
International Airport at 1360
Worcester Street in Natick, The
VERVE-Crowne Plaza is situated
in the corporate/retail hub
of MetroWest Boston. Discover
more at www.vervehotelnatick.
com or call the Sales Department
at (508) 903-1522.
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