Crowdfunding

Donor
About
Relations
(Http://Nonprofithub.Org/Culture/Find-
Keep-New-Staff-
Improving-
Company-Culture/)
Culture Tip:
Key
Minds Don’t
Great
Think Alike
Always
(Http://Nonprofithub.Org/Culture/Key-
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Minds-Dont-Always-
(http://nonprofithub.org/nonprofitweb-design/the-best-low-
Best-Low-Cost-
Website-Options-
For-Nonprofits/)
CAUSE CAMP: NOT YOUR FATHER'S NONPROFIT CONFERENCE. RESERVE YOUR SPOT (HTTP://BIT.LY/CAUSECAMP)
So, what is crowdfunding? Crowdfunding is built around and relies
on an online platform that allows individuals to make donations with
a simple click of the mouse. Some crowdfunding platforms allow
organizations to create fundraising teams, set up giving levels and
offer t-shirts or other “gifts” at various donation levels. But before
Need/)
you build your first campaign or ditch the one that isn’t working,
here are some mistakes and solutions that might help get your
campaign on the right path.
Mistake 1: No Clear Goals
Nonprofits that are new to crowdfunding can sometimes get caught
in a hours days. there are always
dollars just few or Although
and the last thing you want
exceptions, this (http://www.facebook.com/sharer.php? probably won’t happen
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expectations for the organization and donors. Stay
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in your grounded planning
(http://blog.fundly.com/post/127491475073/nonprofit-crowdfunding-
(And Keep)
Find
Staff By
New
Company
Improving
Culture
(http://blog.fundly.com/post/102401027843/4-tips-for-running-a-
(Http://Nonprofithub.Org/Donor-
Retention/Donor-
Relations-
Everything-You-
(http://nonprofithub.org/culture/findkeep-new-staff-improving-
company-culture/)
up in magical thinking and believe that they will raise millions of
taking time estimate reasonable at
the a goal ultimate-guide)by to
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Similarly, if is donors tell you all
that you want money, they are
make-
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unlikely to provide the level of resources that you are seeking.
state clear goal, clear time frame for
Instead, a monetary a
the specific items or projects that the funds
achieving that (https://plus.google.com/share?
goal and
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will go to support.
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Troops
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Mistake 2: Failing to Rally the
A Culture
Building
Philanthropy:
Of
It From The
Hear
Experts
Philanthropy/)
mentioned earlier, it is by no means a set it and forget it project.
Nonprofits that create campaigns and expect donors to
(http://nonprofithub.org/culture/buildingculture-of-philanthropy/)
(Http://Nonprofithub.Org/Culture/Building-
Culture-Of-
(http://nonprofithub.org/culture/keyculture-tip-great-minds-
dont-always-think-alike/)
miraculously start giving are setting themselves up for failure and
disappointment. Crowdfunding works very much like traditional
social networking and requires constant engagement with your
network.
Start marketing the campaign to your top supporters far in advance
of the launch using your organization’s newsletters, email
communications and social networking sites. You want to recruit this
group to help you get the word out. Additionally, many
Think-Alike/)
crowdfunding sites, like Fundly.com, allow you to include photos,
Related Article
videos and other interactive slideshows to help get your donors
pumped to be a part of the campaign.
Mistake 3: Being Shy With Social
Media
Five Low-Cost
15-days-make-nonprofit-better-year-end/)
Studies show that sharing a crowdfunding campaign on Facebook
increases donations by 350 percent. Because crowdfunding and
Website Options For
15 Ways (And 15 Days) to Make Your
Nonprofits
Nonprofit Better Before Year-End
social networking are very closely tied, this is no time to be shy. It’s
(http://nonprofithub.org/human-resources/15-ways-
(http://nonprofithub.org/human-
almost impossible to conduct a successful crowdfunding campaign
resources/15-ways-15-days-make-nonprofit-
better-year-end/)
without using social media
cost-website-options-for-
nonprofits/)
(Http://Nonprofithub.Org/Nonprofit-
Web-Design/The-