NEARMAP_PRESENTATION

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ADVANTAGES PG.4 Email Marketing Coordinator - THIS PROCESS DOES NOT REQUIRE HTML CODING KNOWLEDGE OR EXPERIENCE TO BE ABLE TO BUILD EDM CAMPAIGNS. TEMPLATE STRATEGIES WITH CONTENT GUIDELINES. - CAN EASILY PROCESS HIGH VOLUMES OF EMAIL CAMPAIGNS - EMAIL REPORTING MADE SIMPLE WITH MORE CLARITY ON WHATS WORKING & WHAT ISN’T. - LIBRARY OF DATA COLLECTED ALLOWS FOR HIGHLY TARGETED CAMPAIGNS = MEANS GREAT IP REPUTATION, BETTER EMAIL ENGAGEMENT RATES, MINIMAL EMAIL SPEND AND INCREASED CONVERSION RATES – BETTER ROI DISADVANTAGES - WORK CAN BECOME VERY REPETITIVE. - NO ROOM FOR CREATIVITY - AGENCY BASED COMPANY, CREATIVE IS NOT OWNED BY US, SO IT LIMITED OUR OPTIONS IN USING AUTOMATION, DYNAMIC CONTENT ETC… EXPERIENCE - WHAT REALLY GOOD TEQUILA TASTE LIKE & HOW NOT TO DRINK AT A CHRISTMAS PARTY. - SKILLSET – KNOWLEDGE OF ESP’S - AXCIOM, RESPONSYS ORACLE & CAMPAIGN MONITOR FOR EMAIL SENDS. - BASIC UNDERSTANDING OF HTML CODING. - EXCEL PIVOT TABLES – SIMPLE AUTOMATED EMAIL REPORTING DASHBOARD TOOL. - DATA DRIVEN MINDSET - THE VALUE DATA CAN OFFER AND THE INSIGHTS THAT CAN HELP WITH IMPROVEMENT. - BUDGETING | MANAGE EMAIL SPEND & MAINTAIN EMAIL ALLOCATIONS THROUGH OUR TCM EMAIL SERVICE. - CAN-SPAM AND PRIVACY KNOWLEDGE & AWARENESS. - STATE COMPETITIONS LAWS. - & MANY CONCERTS – MIND YOU THEY WERE THE ONES THAT DIDN’T SELL TOO WELL. Q & A PERSONAL DETAILS PROVIDED: INFORMATION MUST ONLY BE USED FOR THE PURPOSE OF <strong>NEARMAP</strong> AND THE EMAIL MARKETING MANAGER JOB APPLICATION. THIS DOCUMENT MUST NOT BE DISTRIBUTED EXTERNALLY.
PG.5 Campaign Manager EMAIL OVERVIEW - LOYALTY MEMBER ACQUISITION: DATA COLLECTION FOR MARKET RESEARCH OPPORTUNITIES, WEEKLY SALES INSIGHTS – BENCHMARKS & INCREASE BRAND VOICE & IDENTITY - UNIQUE & SEASONAL DRIVEN LOYALTY CAMPAIGNS – CREATIVE DRIVEN PROCESS - HIGH LEVEL DATA REFINEMENT FOR LOYALTY CAMPAIGNS AND IN-STORE LOYALTY EVENT PROMOTIONS - EMAIL DEVELOPMENT & FINAL APPROVAL PROCEDURES: SET IN-HOUSE PROCEDURES. - WORKLOAD: MID VOLUME & FREQUENCY. TEAM OPERATIONS CREATIVE DESIGNER & x2 CODER > DESIGN LOYALTY EDM’S BASED ON CREATIVE SEASONALITY & CONTENT CONVEYS THE BRANDS VOICE. > CODE & RENDER TEST EDM HTML BEFORE CAMPAIGN SEND. x4 SYSTEM ADMIN & IT DEV > MAINTAINT THE ERP DATA STORAGE. > TECHNICAL SUPPORT FOR EMAIL LIST MANAGEMENT ACROSS ALL DATA STORAGE. > DATA INSIGHT REPORTING MARKETING MANAGERS X 3 x6 COORDINATOR X 3 > MANAGE NON-LOYALTY EDM CAMPAIGNS > MANAGE CREATIVE BRIEFS FOR LOYALTY AND NON- LOYALTY CAMPAIGNS FOR DESIGNERS. > EMAIL CAMPAIGN DEVELOPMENT & DELIVERY. - COPYWRITE - UPLOAD CONTENT - TEST - SEND DM > POST-EMAIL CAMPAIGN DATA ANALYSIS & INSIGHTS REPORTING. > CREATE THE SEASONAL MARKETING CALENDAR . CAMPAIGN x3 MANAGERS > LOYALTY EMAIL & SMS CAMPAIGN DEVELOPMENT & DELIVERY. *5 DMs PER WEEK AVG - COPYWRITE - UPLOAD CONTENT - TEST - SEND DM > POST CAMPAIGN ANALYSIS & INSIGHT REPORTING > CAMPAIGN DATA SEGMENTATION. - REFINE THE DATA FOR EACH LOYALTY CAMPAIGN. > WEEKLY LOYALTY ACQUISITION & SALES REPORT - NEW MEMBERS - LOYALTY SALES VS NON MEMBERS - LIST ACTIVITY REPORT > IN-STORE EVENT PROMOTION - LOYALTY EMAIL / SMS PROMOTIONS - ATTENDANCE ACQUISITION & - POST-EVENT REULTS & INSIGHTS REPORTING > EMAIL VENDOR PARTNERSHIPS MANAGEMENT. > REVIEW MARKETING EDM CAMPAIGN BRIEFS > APPROVE MARKETING EDM COMMS BEFORE SEND. PERSONAL DETAILS PROVIDED: INFORMATION MUST ONLY BE USED FOR THE PURPOSE OF <strong>NEARMAP</strong> AND THE EMAIL MARKETING MANAGER JOB APPLICATION. THIS DOCUMENT MUST NOT BE DISTRIBUTED EXTERNALLY.
Page 1 and 2: NAME: JON SANTOS _ _ _ OVERVIEW: EM
Page 3: PG.2 Email Marketing Coordinator EM
Page 7 and 8: PG.7 Email Marketing Manager EMAIL

NEARMAP_PRESENTATION

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