NEARMAP_PRESENTATION

ADVANTAGES
PG.8
Email Marketing Manager
- AGILE METHODOLAGY APPLIED TO CAMPAIGN MANAGEMENT, ALLOWS YOU TO MOVE OUT
HIGH VOLUMES OF BESPOKE, UNIQUE CAMPAIGNS
- METHODS FOCUSING ON CREATIVE DIRECTION ALLOWS YOU TO UNDERSTAND THE
CUSTOMERS ONLINE JOURNEY & WHICH PATH IS MOST EFFECTIVE – UI/UX
- DAILY TEAM WIPS – EVERYONE IS ACROSS THE STATUS OF EACH CAMPAIGN, & THE TASKS
REQUIRED FROM THEM.
DISADVANTAGES
- CREATIVE ISDESIGNED IN-HOUSE, HOWEVER, WHOLESALERS/BRANDS SET THE GUIDELINES.
CAMPAIGNS MAY HAVE TO BE DESIGNED AGAIN FROM SCRATCH, WITH THE SAME
DEADLINES. INCREASED STRESS FOR THE PARTIES INVOLVED.
- ALL ONLINE MARKETING ASSETS I.E. SOCIAL, AD BANNERS, EDMS ETC… ARE BRIEFED INTO A
SET OF DESIGNERS. DEPENDING ON THE VOLUME, PRIORITIES, WORK ETHIC THERE’S A LOT
OF BOTTLENECKS IN PUSHING CAMPAIGNS OUT ON TIME.
- POLITICAL ENVIRONMENT.. BENEFICIAL ENHANCEMENTS MAY BE OVERLOOKED OR
DISREGARDED DUE TO OWNERSHIP RIGHTS, AND BUDGET ALLOCATIONS ETC…
EXPERIENCE GAINED
- YOU MUST ALWAYS COVER YOUR ASS & HOW BEST NOT TO HANDLE STRESS, IN A STRESSFUL
ENVIRONMENT.
- THE VALUE CREATIVE CAN HAVE ON THE CAMPAIGN & THE CUSTOMER EXPERIENCE.
- WRITING EFFECTIVE BRIEFS THAT DESIGNERS PREFER.
- AGILE PROJECT MANAGEMENT
- CAMPAIGN/ PROJECT MANAGEMENT ACROSS MULTIPLE AREAS.
- PROJECT MANAGEMENT UTILISING AN EXTERNAL AGENCY.
- EMAIL INVOICING & SPEND MANAGEMENT.
- IMPROVED REPORTING DASHBOARD CAPABILITIES.
- INCREASED UNDERSTANDING OF CSS MEDIA QUERIES IN HTML, & IN-DEPTH KNOWLEDGE OF
EMAIL BROWSER RENDERING PROCEDURES.
- PRESENTATION SKILLS DEVELOPED.
- DISCUSSION SKILLS WITH SENIOR LEVEL MANAGEMENT, AND HOW TO LEAD A MEETING.
Q & A
PERSONAL DETAILS PROVIDED: INFORMATION MUST ONLY BE USED FOR THE PURPOSE OF NEARMAP AND THE EMAIL MARKETING MANAGER JOB
APPLICATION. THIS DOCUMENT MUST NOT BE DISTRIBUTED EXTERNALLY.