NEARMAP_PRESENTATION
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PG.6<br />
Campaign Manager<br />
ADVANTAGES<br />
- A LOYALTY PROGRAM CAN OFFER A SUITE OF BENEFITS.<br />
1) IN-STORE & ONLINE SALES ATTRIBUTION BY CUSTOMER<br />
2) INSIGHT TO YOUR CUSTOMERS FOR MARKET RESEARCH AND BRAND<br />
IDENTITY DEVELOPMENT.<br />
3) CUSTOMER LIFETIME VALUE REPORTING.<br />
4) HIGHER SALES CONVERSIONS<br />
- MORE CREATIVE EXPRESSION WITH CONTENT, HOWEVER, IT MUST BE CENTRED ON<br />
THE MARKETING MESSAGE FOR THE SEASON.<br />
- UTILISING AUTOMATION & DYNAMIC CONTENT – PERSONALISED LOYALTY EMAILS,<br />
CONTENT RELEVANCY, WELCOME SERIES, TIME OPTIMISATION ETC…<br />
DISADVANTAGES<br />
- LACK OF PROCESSES AND DEADLINES. PROJECT DELAYS ACROSS THE BOARD.<br />
- OLD DATA STORAGE EQUIPMENT. CREATED HURDLES FOR THE DATA TRANSFER INTO<br />
THE ESP FOR DATA SEGMENTATION. DATA MUST BE PUT TOGETHER VIA SQL AND<br />
EXPORTED THEN UPLOADED INTO THE EMAIL SYSTEM.<br />
EXPERIENCE GAINED<br />
- WORKING IN THE FASHION INDUSTRY IS A VERY CUT-THROAT MARKET. POLITICS.<br />
- SKILLSET – INCREASED MY KNOWLEDGE OF THE RESPONSYS ORACLE PLATFORM.<br />
- AUTOMATION – JOURNEY BUILDERS.<br />
- HTML/CSS CODING EXPERIENCING – ABILITY TO CODE TEMPLATES FROM SCRATCH.<br />
- TRIGGERED AUTOMATION MARKETING USING SMS & EDM’S TO INCREASE<br />
ATTENDANCE OF LOYALTY MEMBERS AT OUR EXCLUSIVE IN-STORE EVENTS.<br />
Q & A<br />
PERSONAL DETAILS PROVIDED: INFORMATION MUST ONLY BE USED FOR THE PURPOSE OF <strong>NEARMAP</strong> AND THE EMAIL MARKETING MANAGER JOB<br />
APPLICATION. THIS DOCUMENT MUST NOT BE DISTRIBUTED EXTERNALLY.