WORLD OF INDUSTRIES - MOTION, DRIVE & AUTOMATION 5/2017

Mexico goes Hannover Messe
NEWS AND MARKETS
Continuing its tradition to associate with a partner
country every year, in 2018 Hannover Messe will
showcase yet another partner country with a strong
economy and a wide manufacturing base: Mexico.
Every year, the world’s largest industrial trade show, the Hannover
Messe shines its spotlight on a chosen ‘partner country’. At Hannover
Messe 2018, that country will be Mexico. With a GDP of more
than a trillion dollars, Mexico is an up-and-coming industrial nation
with a population of some 120 million. It is an OECD member, the
world’s 15th-largest economy and generally seen as an advanced
emerging market. In terms of industry, the country’s main strengths
lie in automobile and automotive parts manufacturing, aerospace,
electrical engineering, oil and chemicals. It is a major producer of
automobiles, and is in fact the world’s fourth largest exporter in the
automobile sector. At Hannover Messe 2018, as partner country,
Mexico will have the chance to present its innovative technologies
and investment opportunities in the manufacturing and industrial
environment to the decision makers of global industry. Mexico is
something of a first for Hannover Messe. It is the first Latin American
– not to mention Spanish-speaking nation ever to star as partner
country. And that’s by no means the only reason why the leaders of
the global industrial sector will be standing up and taking notice of
Mexico when they gather at Hannover Messe fair grounds. “Mexico
and its exhibitors will be addressing topics of pivotal importance
to the participating companies, and showcasing their nation as an
innovative and open partner”, says Dr. Jochen Köckler, Chairman of
the Managing Board, Deutsche Messe. Among the topics to receive
special attention are Industry 4.0, energy, environmental technology,
vocational training, startups and foreign investment.
The stated objectives of the Mexican government include putting
in place the strategies and infrastructure necessary for a successful
fourth industrial revolution. Mexico also intends to use Hannover
Messe to strengthen and advance its international trade relations
and, among other things, to further its efforts to secure a free
trade agreement with the European Union. The Mexican government’s
strategic objectives include expanding bilateral initiatives
to improve education quality and workforce qualifications. One of
the big challenges here is to improve the quality of the basic and
vocational education received by the burgeoning youth segment of
the country’s labor market. Mexico’s government is working on a
number of initiatives in this regard, including a reform of the education
system and moves to overcome the country’s skills shortage
by stepping up the introduction of aspects of the German-style dual
vocational training model at upper-secondary level.
Photographs: Deutsche Messe AG
www.hannovermesse.de/home
WORLD OF INDUSTRIES – MOTION, DRIVE & AUTOMATION 5/2017