Equity Mag Feb_18 Book Folder

COLLECTOR'S PIECES
AUTOMOBILE
GOING FOR THE
JUGULAR
The Dubai-headquartered W Motors means business with its new Fenyr SuperSport hypercar
By Varun Godinho
The new Fenyr SuperSport has the smell of blood in its
nostrils. In the ruthlessly savage world of supercar
manufacturing where fledgelings make for a tasty dinner,
there’s just one rule to survive: Hunt or be hunted. W
Motors is a hunter.
Ralph Debbas, W Motor’s dynamic CEO and Chairman,
was in his 20s when he started up the brand six years ago.
He cut his supercar teeth at the Coventry University
School of Art and Design where he studied automotive
design. W Motors became the first Arabian manufacturer
of high-performance luxury sports cars when it debuted at
a glitzy ceremony in Beirut in 2012.
The Lykan HyperSport was its first supercar and it
broke cover the following year. It was a proof of
concept, a statement piece if you will, that showed off
the brand’s capacity to build high-end supercars. There
were just seven of them built and, as you would expect,
they were extravagant. The $3.4 million hypercar had
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EQUITY