Jeweller - February Issue 2018
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HOW THE PERSONALISED<br />
JEWELLERY CATEGORY IS EVOLVING<br />
VOICE OF THE AUSTRALIAN JEWELLERY INDUSTRY<br />
INVESTIGATING THE TIMELESS<br />
GEM’S MARKET EVOLUTION<br />
FEBRUARY <strong>2018</strong><br />
UNVEILING THIS YEAR’S MOST<br />
IMPORTANT RETAIL TRENDS<br />
CONTENTS<br />
FEBRUARY <strong>2018</strong><br />
14/<br />
21/<br />
31/<br />
FEATURES REGULARS BUSINESS<br />
14/ PERSONAL STYLE<br />
As personalised jewellery<br />
continues to evolve, jewellers lay<br />
out their definitions for the<br />
burgeoning category.<br />
21/ PEARLY WHITES<br />
Investigating the latest trends<br />
currently transforming pearl jewellery.<br />
27/ TRENDING AHEAD<br />
The top retail trends putting<br />
<strong>2018</strong> on blast.<br />
31/ SILLY SEASON<br />
Christmas trading insights from 2017.<br />
9/ Editorial<br />
10/ Upfront<br />
11/ News<br />
33/ Gems<br />
Colour investigation: peridot<br />
42/ 10 Years Ago<br />
43/ Calendar<br />
44/ My Bench<br />
46/ Soapbox<br />
Masis Agopyan explains the<br />
importance of gemmology<br />
nomenclature.<br />
35/ Business feature<br />
Doug Fleener busts the myths<br />
surrounding specialty retail.<br />
37/ Selling<br />
Graham Jones divulges how to sell<br />
more online using the phone.<br />
38/ Management<br />
Thomas Young lays out the path to<br />
selling success.<br />
39/ Marketing<br />
David Brown states there’s plenty<br />
more to be done for coming out<br />
on top against online vendors.<br />
40/ Logged On<br />
Jared Stanton offers four reasons<br />
why Snapchat marketing works.<br />
It’s personal<br />
Pearl revival<br />
+ +<br />
Retail trends<br />
Front cover advertiser:<br />
Handmade in Italy, the Nomination<br />
Composable collection lets the<br />
wearer share emotions and<br />
memories with unique symbols<br />
from this cult jewellery collection.<br />
Visit: timesupply.com.au<br />
<strong>February</strong> <strong>2018</strong> <strong>Jeweller</strong> 5
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