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ADVANCE PRAISE “Tom is the expert
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Be sure to visit Tom Ferry.com for
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MINDSET, MODEL AND MARKETING THE PR
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The Importance of Charm............
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I’ve created this book with three
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ACKNOWLEDGMENTS I’d like to thank
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the foundation for massive success.
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constantly. We all experience this
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differently to earn the business I
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yours could be longer or shorter de
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CLOSE THE LOOPS AND TAKE MASSIVE AC
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usiness. It could be new marketing
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Too many times we set our standards
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that cape and performing at a level
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Not sure where to start? Think abou
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Do What You Love, with People You L
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5. Am I willing to make calls for t
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most agents out there have faced. H
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marketing emails, or simply making
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DON’T COMPLAIN ABOUT UNCERTAINTY
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3. The market doesn’t care what y
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working for you. If you have some s
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you want to do 20% more. With that
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Don’t be afraid of setting those
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Let’s start by taking a look at t
- Page 52 and 53: BEING BUSY DOESN’T CREATE INCOME
- Page 54 and 55: DO WHAT MAKES YOUR HEART SING Are y
- Page 56 and 57: Business Plan This is the plan you
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- Page 60 and 61: Hours of Power Are you making those
- Page 62 and 63: Do you have people that you are rol
- Page 64 and 65: Don't miss an episode of the #TomFe
- Page 66 and 67: after was in a completely different
- Page 68 and 69: model is definitely possible. It st
- Page 70 and 71: COACHING AND MODELING-KEY AREAS OF
- Page 72 and 73: What Got You Here Won’t Get You T
- Page 74 and 75: Body: It is all about movement (exe
- Page 76 and 77: 78 · MINDSET, MODEL AND MARKETING
- Page 78 and 79: This means you need to be data depe
- Page 80 and 81: TOOLS FOR SUCCESS If you were more
- Page 82 and 83: Traditional Organizational Tools No
- Page 84 and 85: delegated. Who you delegate these t
- Page 86 and 87: How It Works In the Do column, I us
- Page 88 and 89: evenue. Once your list is prioritiz
- Page 90 and 91: Lead Gen Plan Take a look at your p
- Page 92 and 93: 2. Be 100% focused. Listening is a
- Page 94 and 95: CREATING YOUR UNSTOPPABLE SALES AND
- Page 96 and 97: For example, if you have a tendency
- Page 98 and 99: Building Rapport After you’ve got
- Page 100 and 101: You say, “Excellent, so you are l
- Page 104 and 105: donate to a political party they ha
- Page 106 and 107: make sure that you have a smile on
- Page 108 and 109: Create the Ultimate Appointment-Set
- Page 110 and 111: 6. Plant Having a plant in your off
- Page 112 and 113: FEARLESS OBJECTION HANDLING A few y
- Page 114 and 115: 4. Create a pattern. The pattern is
- Page 116 and 117: CREATE YOUR MASTERMIND GROUP Are yo
- Page 118 and 119: Mastermind Discussion Questions •
- Page 120 and 121: 1. The Illegitimate Team I use this
- Page 122 and 123: got to have both. Are you an operat
- Page 124 and 125: When to Build to Your Team You know
- Page 126 and 127: 7. You are becoming tired and unins
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- Page 132 and 133: Make sure you are spending more tha
- Page 134 and 135: Organized Organization is vital to
- Page 136 and 137: schedule, but I just need more time
- Page 138 and 139: EARN MORE COMMISSION Discount commi
- Page 140 and 141: includes all of your unique selling
- Page 142 and 143: 1. Tax Account: Take one-third of e
- Page 144 and 145: YOUR STEPS TOWARD MASTERY As you th
- Page 146 and 147: 3. The Tortoise versus the Hare It
- Page 148 and 149: that doesn’t mean it is over. Pic
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Like Peter Drucker, Mike believed
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things I’ve seen from agents who
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GETTING NOTICED IN A CROWDED MARKET
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3. Your customers have to trust you
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THE HONEST TRUTH ABOUT MARKETING Ha
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3. Stop romanticizing. You can’t
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REACH YOUR AUDIENCE THROUGH DIGITAL
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Digital Marketing Plan 1. Authentic
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2. Bitly for URL Tracking and Short
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STORYTELLING FOR MARKETERS Think ab
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minutes to think about past stories
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• How can you intelligently share
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ate in under five minutes. This wil
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The assumption is that the look-ali
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The benefit to you is that you are
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Interacting with the Neighbors In a
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EXPIREDS What if I told you that I
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How Do You Win? Start by making a c
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HOLIDAY MARKETING STRATEGIES Do you
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Are you sending a gift? Make the gi
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HOW TO ATTRACT MORE LISTINGS Are yo
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Take Action. I know it is easy to r
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you are flooded with a bunch of lea
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IMPROVE YOUR LISTING PRESENTATION H
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Show Up Mentally Prepared You know
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Share Case Studies, Not Promises Mo
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Below, you are going to see a numbe
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4. Link to reviews. Let other peopl
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MARKETING FOR THE SUCCESS YOU DESER
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ecommend giving back in some way. A
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their agent, you can provide them t
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FIVE IS YOUR MAGIC NUMBER So all th
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money is made in the follow-up. The
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that has enabled many solo agents t
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Uncomfortable Did parts of this boo
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Disclosure Techniques mentioned or