tom-ferry-book

includes all of your unique selling proposition, the work
you’ll do every step of the way, and why you are a better
choice. You also want to share with them what the discount
companies are failing to tell them.
Take the 7% Challenge
I often refer to those steps as “taking the 7% challenge.”
Really though, this is a metaphor for earning the money
you deserve for all of the great work you do for your clients.
Every market is different, so if the norm is 4% commissions
and you get 5%, then you are on the right track.
Ultimately I want you to step up your game, innovate,
improve, create more value, and learn how to sell your
services with authority.
142 · MINDSET, MODEL AND MARKETING