Subscription billing - MPE Special

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“ WE EXPECT MOST CLIENTS TO SEE IMPROVEMENTS IN SALES LIFT FROM 30%-150%
BY USING COMMERCE SIGNALS AND ACTING ON THE NEAR-REAL TIME INSIGHTS.”
PCM: Tell us about Commerce Signals. How did this
idea come to be?
Thomas Noyes, the founder of Commerce Signals,
recognized that banks had incredibly powerful
consumer behavior data in payments, but did not have
a controlled and privacy centric way to share that data
back with their merchants.
PCM: Why is it called Commerce Signals?
We leverage aggregate payment data to help retailers
and restaurants know if their marketing is driving
incremental sales.
The payment data (Commerce) is the signal to the
merchant that their marketing is working or where
improvement is possible.
PCM: Why is Commerce Signals needed?
Many marketers still measure the success of digital
marketing campaigns with sales proxies such as clicks,
impressions, likes and views because understanding
the impact on offline sales is too slow and complex.
Commerce Signals solves this problem.
In near-real time, we help merchants know if their
advertising is working so they can optimize it to drive
more sales.
PCM: What makes Commerce Signals different?
With under 72-hour response time, we are the fastest
way to measure digital advertising’s impact on in-store
sales. Our speed enables merchants to optimize their
digital media campaigns mid-flight to drive more sales.
PCM: What were some of your biggest challenges
for launching this business?
We have built a unique set of data relationships with
the world’s leading payment pro-viders and banks that
provide 70% coverage of US purchase transactions.
For a host of privacy and reputational reasons, these
data partners have tight controls on how their data is
used.
We’ve done the hard work of developing a patented,
privacy centric model with the necessary controls that
enable delivering near-real time insights through our
self-service tool.
This allows a new client to be up and running with
Commerce Signals in just a week or two rather than
spend years working through all the legal and IT
complex-ities themselves.
PCM: Tell us about your expansion plans and how
you go about choosing the next region you expand
into?
The U.S. is our current biggest priority, but we will enter
new geographies as customer needs dictate.
PCM: What are the 3 things you want people to
know about your company?
(1) We are the fastest way to know if your digital
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