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2015 Annual Report

New England College of Optometry Annual Report 2015

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STRENGTHENING TIES THROUGH QUALITY PROGRAMS<br />

Typically, alumni engagement activities are directed toward encouraging graduates to give back to the school that<br />

helped them launch their careers. At NECO, the focus is more on the school giving back to its alumni by serving their<br />

ongoing professional needs.<br />

“My approach is to merge alumni relations with continuing education,” notes Dr. Cavallerano. “It’s a form of<br />

stewardship. When alumni hear from us, their first assumption shouldn’t always be that we’re looking for financial<br />

support. I like to think that we’re making a positive difference – not only in our graduates’ professional lives, but also<br />

in their relationship with NECO.”<br />

To that end, Dr. Cavallerano is committed to providing CE programs of the highest quality, in terms of both the<br />

choice of topic and the choice of speaker, who is often a NECO graduate. Corporate sponsorship helps make these<br />

great programs possible, an important element given the significant competition among providers of continuing<br />

education. Partnering with NECO’s Alumni Association and the Office of Institutional Advancement also helps<br />

strengthen outreach efforts to potential participants.<br />

“We need to differentiate ourselves,” explains Dr. Cavallerano. “Fortunately, our programs have developed a<br />

following and we routinely generate substantial interest with our offerings. It’s not unusual for us to attract more<br />

than 100 people on a given Sunday. As a result, we’ve built a reputation for delivering quality CE programs, which<br />

drives us to sustain and grow.”<br />

ANNUAL REPORT <strong>2015</strong><br />

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