The Volunteer's Guide to Online Fundraising
This eBook, jointly produced by Trybooking.com and the fundraising directory, explores the benefits of online fundraising and the various ways that volunteers and communities can benefit.
This eBook, jointly produced by Trybooking.com and the fundraising directory, explores the benefits of online fundraising and the various ways that volunteers and communities can benefit.
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<strong>Online</strong> fundraising:<br />
community benefits<br />
MANAGING EXPECTATIONS<br />
Just as modern fundraisers have evolved <strong>to</strong> become more reliant on technology, so have the<br />
wider community. Guests, donors and ticket buyers are becoming increasingly expectant of<br />
having quick, flexible payment and booking options.<br />
It’s important <strong>to</strong> note that transitioning <strong>to</strong> online doesn’t just change things at a volunteer<br />
level. Here’s how making the switch can also make a difference for your audience and<br />
community:<br />
TRADITIONAL FUNDRAISING<br />
Donate via cash, cheque, physical gifts<br />
or by phone.<br />
Call or mail in their RSVPs, seating<br />
requests and payment for tickets (if they<br />
are attending an event).<br />
Wait for paper receipts and tickets <strong>to</strong> be<br />
delivered in person. No au<strong>to</strong>matic resend<br />
option if they are lost.<br />
Call or email you asking for updates<br />
about the event, or updates about the<br />
fundraising status.<br />
Line up at the door on the night <strong>to</strong> pay<br />
for entry.<br />
Limited opportunities <strong>to</strong> discover your<br />
fundraiser.<br />
ONLINE FUNDRAISING<br />
Can donate instantly from desk<strong>to</strong>ps,<br />
mobiles or tablets from any location.<br />
Can choose their seats/tables, purchase<br />
tickets and provide dietary requirements in<br />
a single transaction.<br />
Receive tickets and confirmations instantly<br />
via email, which can be au<strong>to</strong>matically resent<br />
if they are unable <strong>to</strong> locate.<br />
Stay updated with emails that you can<br />
au<strong>to</strong>matically send <strong>to</strong> your entire guest or<br />
donor list online.<br />
Enter quickly by presenting pre-paid ticket<br />
for scanning, which then au<strong>to</strong>matically<br />
updates your door list records.<br />
Can discover your fundraiser through your<br />
website, social media, digital ads and more.<br />
One of the biggest benefits unlocked by online fundraising is the ability <strong>to</strong> make donations<br />
on-the-go via mobile. When your audience is feeling especially inspired or generous, you can<br />
make the most out of those moments by giving them a 24/7 platform <strong>to</strong> donate at any time.<br />
Plus, it’s no secret that people are on their phones all the time - so you might as well turn<br />
them in<strong>to</strong> a medium for giving!<br />
6<br />
TRYBOOKING.COM
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