The Volunteer's Guide to Online Fundraising

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Online fundraising: community benefits MANAGING EXPECTATIONS Just as modern fundraisers have evolved to become more reliant on technology, so have the wider community. Guests, donors and ticket buyers are becoming increasingly expectant of having quick, flexible payment and booking options. It’s important to note that transitioning to online doesn’t just change things at a volunteer level. Here’s how making the switch can also make a difference for your audience and community: TRADITIONAL FUNDRAISING Donate via cash, cheque, physical gifts or by phone. Call or mail in their RSVPs, seating requests and payment for tickets (if they are attending an event). Wait for paper receipts and tickets to be delivered in person. No automatic resend option if they are lost. Call or email you asking for updates about the event, or updates about the fundraising status. Line up at the door on the night to pay for entry. Limited opportunities to discover your fundraiser. ONLINE FUNDRAISING Can donate instantly from desktops, mobiles or tablets from any location. Can choose their seats/tables, purchase tickets and provide dietary requirements in a single transaction. Receive tickets and confirmations instantly via email, which can be automatically resent if they are unable to locate. Stay updated with emails that you can automatically send to your entire guest or donor list online. Enter quickly by presenting pre-paid ticket for scanning, which then automatically updates your door list records. Can discover your fundraiser through your website, social media, digital ads and more. One of the biggest benefits unlocked by online fundraising is the ability to make donations on-the-go via mobile. When your audience is feeling especially inspired or generous, you can make the most out of those moments by giving them a 24/7 platform to donate at any time. Plus, it’s no secret that people are on their phones all the time - so you might as well turn them into a medium for giving! 6 TRYBOOKING.COM
How to raise more with your fundraiser TIPS FOR INCREASING ATTENDEES AND DONATIONS Creating your fundraiser online opens up new opportunities to play with the design of your invitation, promotional channels, ticketing strategies and community engagement. It’s also a good chance to add more value to your sponsors. Here are some of the proven tactics that you can use to increase attendee bookings, awareness and fundraising revenue: —— Add an opportunity to donate. Rather than charging more for tickets, see if you can add a donations step at checkout instead. You could see a lot more generosity that way! —— Make your event page unforgettable. Customise your event page and ensure you’re making a great first impression for your brand. —— Create different ticket types such as individual, couple or group bookings. Fundraisers are often a social/family friendly event so you’ll want to have everyone covered with a range of ticket/ booking types. (This also include tickets like VIP or staff only). —— Offer a discount for group bookings. Encourage larger groups or entire tables to attend by offering a discount on the total price, or a 12-seats-for-the-priceof-10 type deal. —— Set early bird pricing. Early bird is the perfect way to kickstart sales and to generate initial exposure for your event. —— Learn more about your guests/donors. Let your audience know that you value their feedback. Ask meaningful questions before checkout or simply check how they discovered your fundraiser. TryBooking have flexible data collection tools to help you. —— Promote the event on your website. Raise awareness and kickstart the buying process by adding widgets (like TryBooking’s event/ticketing widgets) to your website. —— Promote the event on social media. Interact and increase engagement with your followers by talking about the event on social media or providing updates on fundraising goals. Event pages on TryBooking have social sharing buttons so anyone can spread the word. — — Create sponsorship opportunities. Finding the perfect sponsors can take time, but you can fast track the process by having a detailed plan, packages and outreach method. Learn more about getting event sponsorship. 7 TRYBOOKING.COM
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Page 3 and 4: Contents FUNDRAISING FOR TODAY’S
Page 5: Online fundraising: volunteer benef
Page 9 and 10: Event design examples CREATE CUSTOM
Page 11 and 12: Promotion and reporting PROMOTING Y
Page 13: TryBooking are committed to providi

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