Top Trends in 2018 for Internet Marketing

Top Trends in 2018 for Internet Marketing
Today, companies can’t survive without some form of digital marketing. This is
because the internet is a lucrative marketplace that allows businesses to reach
customers around the globe instantly. However, having a website and online
presence isn’t enough for success. Marketing efforts must also be moved to the
online arena, but, often, successful marketing efforts are measured by marketing
trends. These trends can change from year to year, especially in the digital world.
The year 2018 has just begun, but there are already plenty of online marketing
trends to take note of. Below are four of these trends.
Behavioral and Artificial Intelligence (AI) Marketing is on the Rise
Currently, marketing platforms can collect and store information about user
browsing patterns, site usage, content preference and search history. This helps
marketers target users by only providing them with relevant information and
products that match their interests. But, this will evolve in the future, and AI or
machines will be able to make marketing decisions. AI software will be able to
start and stop marketing campaigns, design custom copy and build segments from
analyzed data. Ultimately, behavioral and AI marketing combined, will bring
businesses closer to their customers. By only showing customers what they want to
see, marketers make their campaigns more effective and engaging.
Advertising Formats that Bypass Ad-Blocking Technology
Ad-blocking technology is good for consumers, but bad for marketers. This
technology and software causes businesses to lose a lot of money in ad revenue.
However, some ad platforms have found ways to shut down ad-blockers. For
example, Facebook disables ad-blocking technology, allowing marketers to display
their advertisements to their entire targeted audience. With technology like this,
your advertising and marketing efforts and dollars won’t be wasted. In the end, this
will make social media advertising more successful.

The Growing Business of Influencer Marketing
Influencer marketing is a growing trend amongst business owners. Micro
influencers can help businesses generate more revenue than other marketing
campaigns. This type of marketing includes allowing social media or major
celebrities (influencers) to market products and brands. Influencers can promote
products that are important and/or relevant to them and their followers. Marketing
at this level can broaden a marketer’s customer base and allow them to reach
demographics they may have ignored in the past. Influencer marketing also
includes providing consumers with organic content that isn’t “staged.” Sponsored
content that appears organic can be highly effective, as consumers are also a large
part of influencer marketing. Plus, user-generated content can be engaging and
make the consumer a part of their own shopper experience. For example, some
major brands are now allowing customers to suggest products.
Advertising on Social Media Websites
Recently, sites like Facebook, LinkedIn and Instagram have become more “adfriendly.
”Facebook offers many marketing tools, opportunities and technology to
help companies grow their brand and reach customers. In 2017, LinkedIn made
many improvements to their advertising platform. The website has a new user
interface with new B2C and B2B opportunities. Instagram offers great advertising
controls and promote B2C engagement, which is more effective on this site than
others. These social media sites are growing and expanding every day, offering
many channels for digital marketing campaigns. In fact, a great internet
marketing company will always offer social media marketing as a part of their
services.