Top Trends in 2018 for Internet Marketing

The Growing Business of Influencer Marketing
Influencer marketing is a growing trend amongst business owners. Micro
influencers can help businesses generate more revenue than other marketing
campaigns. This type of marketing includes allowing social media or major
celebrities (influencers) to market products and brands. Influencers can promote
products that are important and/or relevant to them and their followers. Marketing
at this level can broaden a marketer’s customer base and allow them to reach
demographics they may have ignored in the past. Influencer marketing also
includes providing consumers with organic content that isn’t “staged.” Sponsored
content that appears organic can be highly effective, as consumers are also a large
part of influencer marketing. Plus, user-generated content can be engaging and
make the consumer a part of their own shopper experience. For example, some
major brands are now allowing customers to suggest products.
Advertising on Social Media Websites
Recently, sites like Facebook, LinkedIn and Instagram have become more “adfriendly.
”Facebook offers many marketing tools, opportunities and technology to
help companies grow their brand and reach customers. In 2017, LinkedIn made
many improvements to their advertising platform. The website has a new user
interface with new B2C and B2B opportunities. Instagram offers great advertising
controls and promote B2C engagement, which is more effective on this site than
others. These social media sites are growing and expanding every day, offering
many channels for digital marketing campaigns. In fact, a great internet
marketing company will always offer social media marketing as a part of their
services.