bayside_design resource guide
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THINGS TO PAY ATTENTION TO:<br />
SOCIAL MEDIA<br />
Content<br />
WHAT SHOULD WE BE POSTING? WHEN?<br />
AND HOW OFTEN?<br />
• What types of posts are people most responsive<br />
to? Videos? Photos? Testimonials? Articles?<br />
• How are they engaging? Are they simply “liking”<br />
We get these questions a lot, and so do the pros! Do a quick<br />
Google search and you’ll find that there are varying opinions, and<br />
most will say “it depends.” The simplest answer is: post as often<br />
as you have engaging, useful or entertaining content to share.<br />
The more detailed answer is: adhere to your own best tests and<br />
analysis of your social media engagement to shape your strategy<br />
for best success.<br />
these posts, are they sharing the posts, tagging their<br />
friends, or are they interacting with comments?<br />
• When are they most active? First thing in the<br />
morning? During their lunch breaks? Or do they<br />
engage more in social media in the evening after<br />
work?<br />
Guidelines<br />
Signature<br />
Clear Space & Scale<br />
Usage<br />
File Types<br />
Iconography<br />
Color<br />
Typography<br />
Email Signature<br />
Photos<br />
Social Media<br />
Marketing Strategy<br />
Contact<br />
Vendors<br />
15<br />
Understanding your audience and what<br />
truly resonates with them is vital to creating<br />
content that will have the most impact.<br />
• Facebook vs. Instagram: Know your audience and<br />
your platforms.<br />
Facebook is where content can quickly go viral:<br />
it’s easy for users to share content such as videos,<br />
articles, etc. Generally speaking, the Facebook<br />
audience is older adults who value connecting and<br />
interacting with their friends daily.<br />
Instagram, on the other hand, is an ideal platform for<br />
users to view captivating photos with very minimal<br />
text. In addition, the increasingly popular Instagram<br />
“story” feature is a great tool to show “reportive”<br />
types of videos and photos that stay online for just<br />
24 hours. This allows the user to experience your<br />
story alongside you, without putting too much<br />
pressure on you to create “perfect” content. The<br />
Instagram audience tends to be a popular platform<br />
with the next generation of teens and millennials,<br />
and also the go-to platform for trending hashtags.