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INDUSTRYcomment<br />

has now been subsumed into a wider set<br />

of policy imperatives which span the<br />

entire transformation challenge facing<br />

construction, and which will determine its<br />

long-term viability.<br />

Three policy imperatives are coming<br />

through loud and clear in the latest<br />

Government positions:<br />

Industry: The latest Industrial Strategy<br />

recognises construction as a strategic<br />

industry upon which the productivity<br />

of the country depends, which was<br />

rapidly reinforced by the<br />

announcement of a Construction<br />

Sector Deal which will put<br />

transformation of the sector through<br />

better adoption of digital and<br />

manufacturing technologies at the<br />

heart of its plans.<br />

Infrastructure: We do not have to look<br />

far for what is driving this approach.<br />

Massively ramping up plans and<br />

funding for housing was a significant<br />

initiative throughout 2017, with<br />

enormous delivery implications that<br />

will stretch out for at least the next 5<br />

years. Alongside this sits the twin<br />

imperative of supporting infrastructure<br />

spanning everything from road, to rail,<br />

to air terminals.<br />

These mega-projects, both<br />

underway and in the works, are<br />

needed to support not just the future<br />

expansion of cities and creation of<br />

new towns, but to sustain the UK's<br />

increasingly uncertain economy.<br />

Again, the problem lies not in the<br />

ambitions that have been outlined, but<br />

in the delivery. The recent white paper<br />

on Transforming Infrastructure<br />

Performance clearly stated that the<br />

intent was to 'transform how we<br />

deliver' our infrastructure.<br />

Information: Lastly in this trio sits the<br />

information economy, and there is no<br />

doubting the UK's ambition to remain<br />

a leader in the digital sector. The UK is<br />

'the digital capital of Europe'<br />

according to the officially endorsed<br />

TechNation 2017 survey, with £6.8<br />

billion of investment, and a growth<br />

rate that dwarfs other sectors. Small<br />

wonder that our policy makers intend<br />

us to be both an enabler, and creator,<br />

of highly connected smart cities.<br />

This brings us back to BIM: at the<br />

heart of the Digital Built Britain<br />

strategy, again relying on the<br />

construction industry to transform and<br />

become digitally agile, collaborative,<br />

and competitive.<br />

STEP CHANGE OR TOTAL<br />

REINVENTION?<br />

The way digital transformation is viewed<br />

really needs to change. Or, perhaps, to<br />

expand: while most main contractors<br />

have already recognised the opportunity<br />

and imperative of not only embracing<br />

BIM but seeking out other digital benefits,<br />

the same is not yet true of every<br />

company.<br />

KPMG's 2017 global survey<br />

conclusions stung. It told a story of an<br />

industry in crisis, one 'replete with a<br />

continued inability to increase<br />

productivity, raise performance levels,<br />

and reduce project failures'. It echoed<br />

what so many reports, including Farmer,<br />

have suggested: it is becoming<br />

business-critical for construction<br />

companies, individually and collectively,<br />

to address their productivity issues to<br />

resolve their profitability ones. If they do<br />

not, it threatens their ability to continue in<br />

business - as has been proven.<br />

The answer lies not in total<br />

transformation, deep systemic change,<br />

or demolition of tried and tested<br />

construction project methodologies - but<br />

in step changes: clearly identified,<br />

doggedly made, in every aspect of<br />

delivery and to address a variety of<br />

prevailing challenges, using the array of<br />

available digital opportunities.<br />

Productivity requires efficiency - you<br />

can speed up delivery by improving<br />

the use of time, smart scheduling,<br />

and seeing ahead to eliminate the<br />

risks of potential clashes and crashes,<br />

bringing an array of profitability gains<br />

through shorter project durations,<br />

fewer late penalties and growing<br />

customer trust that can lead to less<br />

onerous retention terms.<br />

Skills challenges are endemic but can<br />

benefit hugely from digital change, as<br />

you use smarter software to manage<br />

and allocate resources for maximum<br />

efficiency and minimum cost. The<br />

capability of digital tools to enable<br />

collaboration between project<br />

managers, with clients, and with subcontractors<br />

can significantly aid<br />

overall team efficiency.<br />

Supply challenges are inevitable, yet<br />

software such as Bidcon helps you<br />

procure more smartly and link cost<br />

management to your planning. You<br />

can leverage BIM objects that can<br />

smoothly slip into the model, and<br />

leverage modern methods of<br />

construction such as prefabrication<br />

and offsite manufacture, could be<br />

transformative - and contribute also to<br />

the skills challenge, by reducing<br />

reliance on traditional trades, or only<br />

site-based working.<br />

Digital insight holds the key to better<br />

decisions, deeper understanding of<br />

risk, a clearer view ahead and a host<br />

of other business benefits. Software<br />

such as Powerproject BIM already<br />

delivers 4D planning and deeper<br />

visibility of progress than ever before,<br />

with 3D models connected to the<br />

programme. The Internet of Things<br />

promises connected equipment and<br />

plant maintenance, mobile<br />

technologies deliver understanding of<br />

real time site operations, and artificial<br />

intelligence is rapidly bringing new<br />

ways to analyse and make decisions.<br />

BIM helps unlock a powerful array of<br />

benefits that construction companies can<br />

only fully leverage if they build digital<br />

capability and fluency. If they do not, they<br />

risk not falling further behind in the<br />

comparative industry stakes, but it will<br />

threaten their very viability. On the road to<br />

a digital future, BIM is merely a pit stop.<br />

Behind it should lie old inefficiencies,<br />

while ahead lies only opportunity.<br />

It is to be hoped that 2018 will be looked<br />

back upon as the year that the<br />

construction industry truly woke up to<br />

efficiency, and embraced digital. It's time<br />

for construction businesses to take<br />

action, not only because of a Government<br />

mandate for BIM adoption, nor as a<br />

defence against uncomfortable truths, but<br />

to secure all the opportunities that digital<br />

and the future market can deliver.<br />

www.elecosoft.com<br />

January/February 2018 25

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