New Bedford Barber Company

New Bedford Barber Company
Media Kit
Table of Contents
● Introduction ……………………………………………………….. 1
● Client Organization ………………………………………………. 2
● Process ……………………………………………………………. 3-4
● Product
Email News Release …………………………………...…. 5
Multimedia News Release ………………………………... 6
Public Service Announcements ………………………….. 7-8
Pitch Email …………………………………………………. 9
Social Media Plan …………………………………………. 10-12
Fact Sheet ………………………………………………….. 13
● Conclusion ………………………………………………………... 14-15

New Bedford Barber Company
Media Kit Team
Carolyn Smith - Coordinator, Primary Contact
Zach Bowen - Researcher, Secondary Contact
Alex Cain - Designer
Yanni Sa’Ponte - Editor

New Bedford Barber Company
Client Organization
The New Bedford Barber Company is a new age barbershop located
at 98 William St. in New Bedford, Massachusetts. Even though it is new
age, it still has an old school feel. The theme is modern, but rustic. Classy,
with strength.
An array of services are offered at the New Bedford Barber
Company. In addition to haircuts, beard trimming, hot towel shaves, straight
razor shaves, and eyebrow work are also available. To insure a specific
time, it is best to make an appointment. However, walk-ins are always
welcome, if time is not an issue.
The New Bedford Barber Company is excited to be part of the city’s
efforts to revitalize New Bedford and the downtown area. The barbershop
is proud of the city, and helps to promote it by displaying art work, about
New Bedford, done by local artists. It is one of many establishments that is
helping to breathe life back into a tired city. The revitalization process is
only a handful of years old, and has already come a long way, thanks to the
New Bedford Barber Company and the other establishments involved.

New Bedford Barber Company
Process
At the beginning of the project, when we got put into groups, only one
person in the group had ties to the New Bedford Barber Company. Zach
has a cousin who is a barber there, and had been going there for haircuts.
We did some online research to get to know a little bit about our client
before going to meet them. Two of our group members went to New
Bedford on a morning before class and meet Jeff, who is one of the owners
of the shop. We asked him what he would like us to focus on, and he was
pretty open to anything. We had thought of the idea for the shop’s one-year
anniversary. Jeff was excited by the idea, so it became our main idea going
forward.
As time went on through the duration of the project, our group met a
few times when we all were free and tackled many of our assignments. As
each of the assignments in the media kit was completed, we would all have
to check over it. When we agreed it was ready, we would submit it.
While our talks with the owners of the barbershop were brief we were able
to communicate throughout the project with him if we had to clarify
anything. He seemed to be a fan of all the work we had been doing for him.

Overall, this project turned out to be more manageable than it
originally appeared. All of our group members were able to complete the
assignments in a timely manner, while learning valuable skills that we had
no knowledge of beforehand.

Contact: Jeff St. Pierre
Ryan Tavares
98 William St. New Bedford, Ma
nbbarberco@gmail.com
NEWS RELEASE
New Bedford Barber Company
Celebrates One Year in the Whaling City
New Bedford, MA - The New Bedford Barber Company, located at 98 William St, New
Bedford, MA, will be celebrating their first anniversary the second week in November
2017. Owners Ryan Tavares and Jeff St. Pierre say that over the course of the first year
in business they’ve enjoyed a lot success and want to show appreciation for all their
loyal customers who choose them over everybody else.
Tavares and St. Pierre opened the New Bedford Barber Company after noticing
a lack of good quality barbershops in the downtown New Bedford area. They created a
vibe described as “old fashioned barber shop for the modern working man”. Tavares
goes on to say “I want people to feel welcome here like they’re apart of a family”
“We were shooting for industrial meets organic, with some fishing attributes in
there as well,” said Tavares. New Bedford is known for its large fishing port that has
long defined the city. Slaves of the Sea, is a new clothing line founded by Tavares. He
uses the barbershop to help promote this clothing line. As well as having art hung up on
the wall that exemplifies the local fishermen and the work they put in. By bringing all of
these fishing attributes to the table, it really contributes to their main focus, and goal of
making everyone feel like home when they come into the barbershop.
The one year anniversary will be all about benefiting the customers, and showing
that they have evolved into a staple in downtown. The one year anniversary will include
deals from haircuts to apparel, and chances to win various products. “We want to
participate in whatever’s going on. We’ll have deals, help out with fundraisers. We just
want to take pride in our city.” said Tavares. More details will come when it’s closer to
the anniversary, but make sure you mark the second week of November down on your
calendar.
The New Bedford Barber Company is a new-age barbershop located in
downtown New Bedford. Owners Jeff St Pierre and Ryan Tavares have created an
atmosphere for their barber shop that revolves around the fishing culture that New
Bedford is know for. In focusing on the community, the decor includes pictures of New
Bedford, and artwork created by some of the local artists.
###

Contact Information:
Jeff St. Pierre
Ryan Tavares
98 William St. New Bedford, MA
nbbarberco@gmail.com
New Bedford Barber Company
Celebrates One Year
New Bedford, MA - The New Bedford Barber Company, located at 98
William St., New Bedford, MA, will be celebrating its first anniversary the
second week in November 2017. Due to the loyal customers that choose
them above all others, owners Jeff St. Pierre and Ryan Tavares have
enjoyed a lot of success. They would like to show their appreciation by
inviting everyone to celebrate with them.
The New Bedford Barber Company
wants the vibe of the shop to be an
“old fashioned barber shop for the
modern working man.” Tavares goes
on to say, “I want people to feel
welcome here like they’re a part of a
family.”
The one-year anniversary will be about
thanking the customers and showing that
they have evolved into a downtown
staple. “We want to participate in
whatever’s going on. We’ll have deals, or
help with fundraisers. We just want to
take pride in our city,” said Tavares. More
details will come as the anniversary get
closer. Make sure you mark the second
week of November in your calendar.
Owners Jeff St Pierre and Ryan Tavares.
The New Bedford Barber Company is a new-age barber shop located in downtown New
Bedford. The decor of the barber shop revolves around the fishing industry that New
Bedford is well known for. The shop is adorned with pictures and artwork created by
some of the local artists.

Radio/Video PSA
15 - Second PSA
The New Bedford Barber Company, located at 98 William St., New Bedford, will
be celebrating its first anniversary the second week in November 2017. Over the
course of the first year in business, they’ve enjoyed a lot of success and want to show
appreciation to all their loyal customers.
New Bedford Barber Company. A gentlemen's barbershop that provides
exceptional service. newbedfordbarberco.com.
30 - Second PSA
The New Bedford Barber Company, located at 98 William St., New Bedford, will
be celebrating its first anniversary the second week in November 2017. The one-year
anniversary will be all about benefiting the customers and showing that the new
business has evolved into a staple in downtown, and will include deals from haircuts, to
apparel, and chances to win various products. More details will follow, so mark your
calendar!
New Bedford Barber Company. A gentlemen's barbershop that provides
exceptional service. newbedfordbarberco.com.
60 - Second PSA.
The New Bedford Barber Company, located at 98 William St., New Bedford, will
be celebrating its first anniversary the second week in November 2017.
The New Bedford Barber Company is a local barber shop located in downtown
New Bedford. Owners Jeff St. Pierre and Ryan Tavares have created an atmosphere
for their barber shop that revolves around the fishing culture that New Bedford is known
for. In focusing on the community, the decor includes local pictures and artwork that
exemplifies the local fishermen and the work they put in.
Jeff St. Pierre - “We were shooting for industrial meets organic, with some fishing
attributes in there as well.”
Ryan Tavares - “I want people to feel welcome here like they’re part of a family.”
The one-year anniversary will be all about benefiting the customers and showing
that the business has evolved into a staple in downtown, and will include special deals
on haircuts, and apparel, as well as chances to win various styling and grooming
products. More details will follow, so mark your calendar!

New Bedford Barber Company. A gentlemen's barbershop that provides
exceptional service. newbedfordbarberco.com.

The Standard Times
SouthCoastToday.com
℅ Mr. Craig DeMelo
25 Elm Street
New Bedford, MA 02740
(508) 979-4441
atomolonis@s-t.com
Mr. DeMelo,
One year ago, you featured a story on the upcoming grand opening of the New
Bedford Barber Company. The gentleman’s barbershop had opened its doors in downtown
New Bedford in November 2016.
The second week of November 2017, the New Bedford Barber Company will be
celebrating its one-year anniversary. We are offering you exclusive access to a follow-up
story of the barbershop that has been able to make a large impact on downtown New
Bedford over the past year. As part of the effort to revive downtown New Bedford, the New
Bedford Barber Company has made a good impression by bringing new customers to the
area. New Bedford City Councilor, Steven Martins tweeted “... Great fit for downtown
#NewBedford.”
Please join us during that week as the New Bedford Barber Company celebrate its
growing influence in the town of New Bedford.
More information is available on request. Thank you for your time and
consideration.
Sincerely,
Jeff St. Pierre
Ryan Tavares
Owners, New Bedford Barber Company
98 William Street
New Bedford, MA 02740
(508) 951-9478
nbbarberco@gmail.com
newbedfordbarberco.com

Social Media Plan:
New Bedford Barber Co.
Objectives and Goals-
‣ The barber shop already has all of the key social media sites up
and running and use all quite frequently.
‣ One aspect of your social media use that could maybe be improved
is interacting with the clientele on a day to day basis.
Specific
Measureable Attainable Relevant
Twitter
Gain
followers,
Tweet
more.
Instagram Post more
cuts, gain
followers.
Facebook Interact
more with
clients.
Gain 100
followers.
Have tweet get
over 100
retweets
Gain 400
followers.
Reply to any
comments
made about
shop.
Account
will be
tweeted
from every
day.
Post the best
haircut of
the day to
gain
exposure,
and show
off skills.
Check
account
daily.
It is always
good to
build a
bigger
following.
It is always
good to
build a
bigger
following.
Facebook
reviews are
important
because of
the amount
of people
that use it.

S.M.A.R.T Social Media Goals
1. Post more.
2. Interact with clients more.
3. Show off haircuts.
4. Gain followers.
Social Media Audit-
Social
Network
Link to Account
Mission Statement Brandi
ng
(yes/no)
Twitter @newbbarberco Tweet deals or specials
going on, Tweet to
customers.
Yes
Password
Centraliz
ed
(yes/no)
No
Instagram
Facebook
@newbedfordbarberc
o
https://www.facebook
.com/New-Bedford-
Barber-Co-
1527562694219959/
To share pictures of the
haircuts, and reach out to
customers.
Spread your message and
update your following on
what’s going on with your
shop.
Yes
Yes
No
No
New Accounts and Improvements-
You guys are a young company but are very experienced and well informed in social media and
its use. There were no real improvements to make nor were there any accounts missing that we
could have made for you. You are professional and understand what people want to see . This is a

company that is rare in a sense because of how well you communicate with your customers,
resulting in a lot of followers on all of your accounts. You already post pictures of the haircuts and
share things happening in and around the store.
Inspirations-
You could try expanding on what you are able to offer. During our meeting you talked about while
people are waiting they get their hair shampooed, which is a great idea. It is different for a barber
shop to do that and it can be that one thing that pushes people to pick you over the competition.
Staying on the theme of a salon type feel, maybe try and bring in a hairdresser so that way you’re
able to offer something to people with longer hair. Having pictures of customers with many
different types of hair on your social media sites will highlight the variety of services.

New Bedford Barber Company
Fact Sheet
What You Need To Know…
• 92 William St, New Bedford.
• Located in Downtown New Bedford.
• Part of New Bedford’s effort to revitalize the
downtown area.
• Multiple chairs available by appointment or
for walk-in services.
• Private room available for groomsmen
parties or other functions.
• Prices are competitive with other luxury
barbershops in the downtown area.
Our Goals…
• Build up New Bedford.
• Help the community and its people in any
way possible.
• Treat the customers like family.
• Support local artists by displaying their
artwork in the shop.
• Support other local businesses while
promoting our own.
Newbedfordbarberco.com

New Bedford Barber Company
Conclusion
The New Bedford Barber Company is a new and upcoming
barbershop located in New Bedford, Massachusetts. At the beginning
stages of this project, our group met with the owners of the shop to see
what their plans were as they continued to grow. They were unsure of what
they wanted as far as promotions, so our group suggested celebrating the
one-year anniversary of their opening of the barbershop. They really liked
the idea, and thought it would be a good way to promote themselves. We
went forward, and built off that idea. The one-year anniversary celebration
will take place during the second week of November, and that will include
deals on haircuts, apparel, and various products.The product that this team
has put together will help our client with the advertising, and how to
effectively plan this event as a whole. The individual pieces of the project
will break down the planning process into segments, and help to make the
planning process less overwhelming.
Opening up this barbershop played a big role in the downtown area of
New Bedford. With the city attempting to revitalize the downtown area, the
barbershop, along with other businesses, has been able to bring people in.
Over the first year of operation, this barbershop has made a good name for
itself, having a lot of success. They really want their customers to be
happy, and for the shop to create a good vibe for everyone. This
barbershop not only gives great haircuts, but also contributes in any way
possible to make the city better. One of their main goals for this barbershop
is to connect with the city of New Bedford, and with everyone that comes
in. The owners of the shop really want to give back to the community, and
help out as much as they can. This is why they thought the idea of a one

year anniversary would be nice to celebrate. They really want to take pride
in the city, and they care a lot about how the customers feel.
As a group, we learned a lot from the New Bedford Barber Company.
They are an ambitious company, with great pride in their city. They care
deeply about their customers, as well as the people of New Bedford. We
were happy to have been a part of this new and upcoming business and
wish for them to have many more years of continued success.