Retail Chronicles 12th

02
New in the City
By Aditi Barde
Swedish Watch Brand Daniel
Swedish watch brand Daniel Wellington has opened
its maiden store in the Fort area here in Mumbai. As
India is an emerging and vibrant market with huge
potential. The company believes that increased
presence will enable them to accelerate their global
expansion and it will further reinforce their
commitment to grow the business in the region. The
first store is spread across 1,000 sq.ft. and will house
the brand’s accessories for men and women which
primarily include company’s most popular series
such as the Dapper, Classic and Classic petite
collection ranging between Rs. 10,000 to Rs. 14,000.
Daniel Wellington (stylised with a reverse capital D)
is a Swedish watch company, headquartered in the
north of Stockholm in Sweden. It was founded in
2011 by Filip Tysander and as different networks in
over 25 countries. The watches are manufactured in
China, designed in Sweden and use a quartz
movement made by Miyota, a Japanese company.
The manufacturer has known success through a
special digital strategy and an important presence on
social networks like Instagram which have over three
million followers as of 2017. Last year, Daniel
Wellington was named the fastest growing company
in Europe. The million dollar company has reported a
three-year growth of 4.69%
Wellington forays into India