Retail Chronicles 12th

VALENTINE'S DAY
LOVE OF RETAILERS
Seasonality is so important in the retail
world. Whether it’s Valentine’s Day or
Back to School, retailers have to follow
the seasons as well as significant
national events. For retailers across the
country, Valentine’s Day is more than
just a little holiday to celebrate love.
Consumer spending on Valentine’s Day
gifts results in major retail sales.
Valentine’s Day is a chance to tell people
how much you love them and hopefully
make them smile and this also bring
smile for retailers.
RETAILERS WHO DO BEST
DURING VALENTINE’S
SALES INCLUDE CANDY
SELLERS, JEWELLERS, &
RESTAURANTS
It is clear that the promotion of this ‘day’
happened since early 1990’s. As per the
Associated Chambers of Commerce and
Industry of India (Assocham),
“Valentine’s Day is a heavy buying
festival with a significant jump over the
past 4- 5 years”. Many retail businesses
such as Hallmark, really depend on retail
sales from Valentine’s Day gifts. Retail
By Raveena Gupta
Sales of Valentine’s Day Cards is Big
Business for them. The size of the market
is this large since V-Day is not a singleday
fete but is celebrated throughout the
week. It starts with Rose Day (Feb 7),
followed by Proposal Day, Chocolate Day,
Teddy Day, Promise Day, Kiss Day, Hug
Day and then Valentine’s Day (Feb 14).
Retailers observed that the young adult in
the age group of 20 to 30, spend the
most on Valentine’s Day gifts. In fact,
men spend twice as much as women. The
survey has revealed that big salary youths
especially from the MNCs, BPOs, IT and
big corporate spend massively on gifts
from Rs 1,000 to Rs 50,000 compared to
students who spend about Rs 500 -
10,000 on valentine day. As per the
findings, the rural spending during the V-
day has also increased by over 25% than
previous year.
More people shop for less expensive gifts
as people believe in the thought spend on
the gift rather than the money. The
businesses which get sales boost in this
season are Candy shop, Greeting cards,
Restaurant, Florist and Jewellers.
Valentine’s sales depends on the country
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