UK Muslim Consumer Survey 2018

What are the issues faced when purchasing
fashion and beauty products
When it comes to beauty,
respondents were more
likely to be concerned with
the quality of their beauty
products and the inclusion
of chemicals, rather than if
the product is halal.
The majority of
respondents are concerned
with whether their products
are natural and/or ethically
sourced.
This trend follows a similar
pattern to the desire for
more organic halal meats,
however when it comes
to beauty, it is far more
prominent.
Consumers will look at
the ingredients of their
products to establish what
goes in them. Will they
choose an organic beauty
product over one with a
halal stamp? Some, most
probably, yes.
Most respondents say they
struggle to find clothing that
is modest and fashionable.
Unlike the inclusion of halal
meats in supermarkets, this
seems to be an ongoing
issue with high street stores
and the Muslim consumer.
And for those with tighter
purse strings, the majority
of modest clothing brands
are just too expensive.
Consumers are calling for
more choice in modest
clothing that they can easily
afford.
LONDON MUSLIM LIFESTYLE SHOW Consumer Report 9