UK Muslim Consumer Survey 2018

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The Muslim consumer has always been a very brand loyal buyer. Is this still true? Half of respondents said they are very brand loyal, always returning to the same brand they have used before. However this means half aren’t. This is good news for brands wanting to enter the market. But for those already there, it’s essential to offer value for money, because half of consumers will most certainly shop around. Percentage of respondents who own at least one of these brands 42% Hotpoint 81% Samsung 48% Dyson 43% Bosch 45% Kenwood 48% of respondents said they are heavily influenced by brand names. And just like their non- Muslim peers, Generation M is less heavily influenced by brand names. Only 48% agreed that this was big influence when purchasing new items. LONDON MUSLIM LIFESTYLE SHOW Consumer Report 11
I am more likely to buy an item if it is on offer* STRONGLY DISAGREE NEUTRAL STRONGLY AGREE *Average response LONDON MUSLIM LIFESTYLE SHOW Consumer Report 12
Page 1 and 2: THE 2018 UK MUSLIM CONSUMER TREND R
Page 3 and 4: Why today’s Muslim consumer is de
Page 5 and 6: Food spending habits on an average
Page 7 and 8: What are the issues faced when purc
Page 9 and 10: Other spending habits on an average
Page 11: “It’s difficult to find both mo
Page 15: In conclusion There is a definite s

UK Muslim Consumer Survey 2018

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