UK Muslim Consumer Survey 2018

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64% of respondents said they would like to see more variety in halal products. When asked what they would like to see more of in mainstream stores, a wider range of cuts, better quality products and more ready meals were top of the list LONDON MUSLIM LIFESTYLE SHOW Consumer Report 5
What are the issues faced when purchasing food products Unsurprisingly at the top of the list is the lack of halal options that are available to consumers. This covers all areas, from supermarkets to restaurants to takeaways. But this isn’t the only thing today’s Muslim consumer is concerned with. 20% were more concerned with finding ethical and organic halal meat. No longer is it enough to find a product that claims to be halal. A large number of those surveyed claimed their biggest issue is sourcing meat that is both halal and organic or humanely reared. Is it time for Tayyab halal to take centre stage? 14% found lack of choice and overpricing the biggest issues. When sourcing halal products are no longer an issue, the next question is, why is it so expensive? More choice and affordable options are high on the list of needs. 18% were worried about finding a supplier they can trust. Is the certification real? Is it clean? Is it stunned/not stunned? The answer, consumers want more information to track their food throughout it’s entire journey. LONDON MUSLIM LIFESTYLE SHOW Consumer Report 6
Page 1 and 2: THE 2018 UK MUSLIM CONSUMER TREND R
Page 3 and 4: Why today’s Muslim consumer is de
Page 5: Food spending habits on an average
Page 9 and 10: Other spending habits on an average
Page 11 and 12: “It’s difficult to find both mo
Page 13 and 14: I am more likely to buy an item if
Page 15: In conclusion There is a definite s

UK Muslim Consumer Survey 2018

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