WHY should corporates adopt a purpose led approach to giving?

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REFERENCES 1. Giving Australia 2016 Research 2. Nielsen (2015) The Sustainability Imperative 3. CONE (2015) Cone Communications/Ebiquity Global CSR Study 4. Deloitte (2016) The 2016 Deloitte Millennial Survey 5. CECP Corporate Leadership Council (2015) Giving in Numbers 6. EY (2016) PURPOSE: Can a purpose, beyond profit, really drive results and long-term value? 7. Fitzsimmons, C. (2014) How Thankyou Group cracked the hand wash market with the most expensive product in the supermarket 8. BBC News (2016) VW profit tumbles 20% in wake of emissions scandal 9. Nielsen (2017) Global Trust in Advertising 10. Newell-Legner, R. (2008) Leader’s Guide: Secrets to Keeping Our Customers Happy 11. Harter, J. and Mann, A. (2016) The World Employee Engagement Crisis 12. The Centre for International Economics (2016) The economic value of pathology: achieving better health, and a better use of health resources 13. Babson College and IO Sustainability (2015) Project ROI: Defining the Competitive and Financial Advantages of Corporate Responsibility and Sustainability 14. Rodell, J. (2013) Finding meaning through volunteering: why do employees volunteer and what does it mean for their jobs? 15. World Economic Forum - 3 ways millennials are changing the world of work 16. Deloitte (2017) Deloitte Access Economics: At what price? The economic, social and icon value of the Great Barrier Reef 17. Financial Times 2018 - The shareholder-first corporate model erodes public support 18. Purposed Corporate Social Impact Challenge 2018 - corporate attendee survey ACKNOWLEDGEMENTS Purposed acknowledges the work of Sarah Wilson, Chris Cousins, Katherine Jude, Tom Ferrier and Spark Strategy in the production of this publication. 18 Disclaimer: this publication is intended as a guide only and is designed for discretionary use. It does not replace the requirement to obtain specific operational, legal, insurance, or other advice. No person should act or rely upon the information contained in this publication without first obtaining advice from an appropriately qualified professional. Purposed disclaims all liability and responsibility (including arising from its negligence) to any other parties for loss, damage, cost, or expense incurred or arising out of any person using or relying on the information contained herein. Purposed accepts no responsibility for any errors or omissions in the information provided, nor the effect of any such errors.
Who is Purposed? Purposed works with corporates and leading charities to embed strategic best practices and leading technology to deliver more and better social impact. We promote more corporate investment in to the social sector, by • making it easier, more meaningful and more rewarding for organisations and their employees to participate • driving higher levels of efficiency for corporate and charity teams We ensure this investment yields better outcomes, by • directing contributions to leading impact partners that achieve greater impact • underpinned by a research based reporting framework articulating the outcomes of your investment Our unique approach and best practices help organisations generate up to 3x more investment, directed in better ways to ultimately deliver more and better social impact. Supported by 11 York St, Sydney NSW 2000, AUSTRALIA Share this on • info@purposed.com.au • www.purposed.com.au © 2018 PURPOSED ALL RIGHTS RESERVED
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WHY should corporates adopt a purpose led approach to giving?

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