Herbal Tea Market
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<strong>Herbal</strong> <strong>Tea</strong> <strong>Market</strong>- Global Industry Insight,<br />
Trends, Outlook, and Opportunity Analysis 2017-<br />
2025<br />
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REPORT DESCRIPTION<br />
<strong>Herbal</strong> <strong>Tea</strong> <strong>Market</strong> Overview<br />
<strong>Herbal</strong> tea is derived from dried leaves, nuts, barks, seeds, grasses, fruits, flowers, and roots of various plants.<br />
There are several kind of tisanes or herbal teas that are used for medicinal purposes. <strong>Herbal</strong> tea is consumed<br />
owing to its health benefits such as improved digestive and immune systems. Some of the popular herbal teas are<br />
green tea, peppermint tea, chamomile tea, ginseng tea, ginger tea, cinnamon tea, and others. Increasing awareness<br />
related to health benefits of consumption of herbal tea includes slowing aging process and reducing obesity. This<br />
is because herbal tea is claimed to have anti-aging properties and ingredients that aid in reducing weight. These<br />
are some of the key factors driving growth of the global herbal tea market. Increasing prevalence of obesity is<br />
another factor expected to propel demand for green tea. For instance, according to World Health Organization<br />
(WHO), 2016, 39% of the adults above 18 years of age were overweight and 13% were obese globally.<br />
Rising trend of consumption of ready-to-drink tea (RTD) is further fuelling growth of the herbal tea market.<br />
Therefore, manufacturers are focusing on offering RTD herbal tea, in order to expand their customer base. For<br />
instance, in January 2018, <strong>Tea</strong>vana Holdings, Inc. launched unsweetened strawberry apple green craft iced tea,<br />
which is a green tea with lemongrass and fruit flavor. However, easy availability of substitute products such as<br />
coffee is expected to hinder growth of the herbal tea market.<br />
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REPORT DESCRIPTION<br />
<strong>Herbal</strong> <strong>Tea</strong> <strong>Market</strong> Taxonomy<br />
Based on product type, herbal tea market is segmented into:<br />
Green <strong>Tea</strong><br />
Yellow <strong>Tea</strong><br />
Based on flavor, herbal tea market is segmented into:<br />
Ginger<br />
Lemongrass<br />
Peppermint<br />
Chamomile<br />
Ginseng<br />
Cinnamon<br />
Others<br />
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REPORT DESCRIPTION<br />
<strong>Herbal</strong> <strong>Tea</strong> <strong>Market</strong> Outlook<br />
Asia Pacific is the largest herbal tea market and expected to witness substantial growth over the forecast period.<br />
This attributed to high consumption of tea in countries such as China, India, and Japan. Moreover, increasing<br />
awareness of health benefits of consumption of herbal tea such as regulation of blood sugar and growing tea<br />
industry are factors expected to propel growth of the herbal tea market in Asia Pacific. For instance, according to<br />
<strong>Tea</strong> Board of India, production of green tea in India was 1.19 billion kg in 2014–2015 which increased by 3% to<br />
1.23 billion kg in 2015–2016. Furthermore, increasing production of green tea is aiding in growth of herbal tea<br />
market. For instance, according to <strong>Tea</strong> Board of India, production of green tea in India was 14.89 million kg in<br />
2014–2015 which increased to 19.19 million kg in 2015–2016.<br />
North America was the second largest region in the global market in 2016, owing to rising awareness among<br />
consumers to improve their health and wellness. According to the <strong>Tea</strong> Association of the U.S., in 2017, the people<br />
in the country consumed over 84 billion servings of tea, out of which 13% was green tea.<br />
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