Herbal Tea Market
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REPORT DESCRIPTION<br />
<strong>Herbal</strong> <strong>Tea</strong> <strong>Market</strong> Overview<br />
<strong>Herbal</strong> tea is derived from dried leaves, nuts, barks, seeds, grasses, fruits, flowers, and roots of various plants.<br />
There are several kind of tisanes or herbal teas that are used for medicinal purposes. <strong>Herbal</strong> tea is consumed<br />
owing to its health benefits such as improved digestive and immune systems. Some of the popular herbal teas are<br />
green tea, peppermint tea, chamomile tea, ginseng tea, ginger tea, cinnamon tea, and others. Increasing awareness<br />
related to health benefits of consumption of herbal tea includes slowing aging process and reducing obesity. This<br />
is because herbal tea is claimed to have anti-aging properties and ingredients that aid in reducing weight. These<br />
are some of the key factors driving growth of the global herbal tea market. Increasing prevalence of obesity is<br />
another factor expected to propel demand for green tea. For instance, according to World Health Organization<br />
(WHO), 2016, 39% of the adults above 18 years of age were overweight and 13% were obese globally.<br />
Rising trend of consumption of ready-to-drink tea (RTD) is further fuelling growth of the herbal tea market.<br />
Therefore, manufacturers are focusing on offering RTD herbal tea, in order to expand their customer base. For<br />
instance, in January 2018, <strong>Tea</strong>vana Holdings, Inc. launched unsweetened strawberry apple green craft iced tea,<br />
which is a green tea with lemongrass and fruit flavor. However, easy availability of substitute products such as<br />
coffee is expected to hinder growth of the herbal tea market.<br />
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