63 Magazine - Issue 1

Sidewalk
Strategies:
Seven Winning Steps for
Candidates,
Causes, and
Communities
Available on
Sidewalk Strategies is a book about
leadership and about winning — winning elections,
winning campaigns, and winning the hearts and minds of people.
Originally published in 2004 this NEW edition reframes some of the key lessons,
given the new challenges that communities face and the growing appreciation that
meaningful social change can come through effective organizing.
“Every organizer should read Sidewalk Strategies. I wish I was lucky
enough to read it as a new organizer. Reading it with my few years of
experience, I still learned something new from every chapter. It is full
of specifi c stories and examples from throughout Tramutola’s long and
varied career in campaigns and issue organizing, each of which helps
the reader truly understand the value of his advice. Tramutola speaks to
the mindset and skills you need to be successful in a way that I’ve never
seen so clearly before.” - Alice McAlexander
“Sidewalk Strategies is a really good book because it discusses meeting
people where they are, creating relationships, and really connecting
your campaign values to those of your voters. It’s these value
connections that really help organizing be successful.” - Marlon Marshall