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63 Magazine - Issue 1

63 Magazine, for progressive political organizers. Issue 1 is all about Inspiration, featuring Marlon Marshall.

63 Magazine, for progressive political organizers. Issue 1 is all about Inspiration, featuring Marlon Marshall.

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Analytics<br />

for<br />

Organizing<br />

with Andrew Claster<br />

One of the most<br />

interesting things about<br />

organizing is the many<br />

diff erent types of people<br />

you’ll fi nd working by your<br />

side. Strategists generally<br />

assume most organizers are<br />

kids fresh out of college (or<br />

pulled from college—hey!),<br />

and that’s because there does<br />

seem to be a lot of young people.<br />

But as soon as you get comfortable<br />

thinking everyone else in the organizer<br />

training is just like you, you fi nd out<br />

that guy over there is a lawyer, and the<br />

woman next to you was a contestant on<br />

Th e V o and i c e quite , a few people in the<br />

room have left their high-paying corporate<br />

jobs to join the same campaign you did.<br />

This sort of thing happens a lot in<br />

organizing, but I suspect that everyone<br />

working on Obama’s fi rst presidential<br />

campaign in Lebanon, Pennsylvania<br />

was still shocked to discover that their<br />

hardest working local fi eld organizer,<br />

Andrew Claster, had a rich background<br />

in political polling, a master’s degree<br />

in economics, and the skillset that<br />

could have easily landed him on the<br />

campaign’s national analytics team.<br />

Andrew, who now provides data and<br />

analytics consulting for political<br />

candidates and parties, non-profi ts, and<br />

for-profi t organizations in the United States<br />

and overseas, was raised on organizing.<br />

His father, who was a civil rights worker<br />

in Kentucky in the late 1950s and early<br />

1960s, taught Andrew to canvass from an<br />

early age. As a child, Andrew went with<br />

his father on canvasses for the Eastern<br />

Farmworkers Union in Bellport, Long Island<br />

and participated in weekly pro-choice<br />

demonstrations at a women’s health clinic<br />

nearby. He began volunteering on various<br />

campaigns in high school, and even got<br />

arrested for participating in a peaceful labor<br />

demonstration on his college campus.

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