63 Magazine - Issue 1

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This spotlight goes out to the entire #MorseForce organizing team. Led by David Grizzanti and Elvin Bruno Jr., the Alex Morse for Mayor re-election campaign in Holyoke, Massachusetts really proved that running a positive, data-driven, and organizing focused program is not only the way to win but also the way to build and sustain a dedicated and committed group of people who will stay engaged in civic life long after the campaign ends. The field program was one of the most inclusive organizing programs I’ve ever witnessed. There was a place and space for all to learn, lead, and execute. From the very beginning, the campaign made a decision to focus most of its field efforts engaging individuals in the historically marginalized communities of color. These communities have always had the lowest voter engagement and turnout - not because elections haven’t mattered to them, but because they were always an afterthought to candidates and campaigns. The campaign decided that they weren’t just going to go after their votes in the final weekend before the election. They were going to meet them where they were, engage them in a conversation about the progress that the city has seen under the Mayor’s leadership, and get them involved in making the case to their neighbors that this work wouldn’t continue under a new direction. This strategic move by the campaign paid off not only in a victory but in an election day that saw some of the highest turnouts from these “lower wards.” One of my favorite #MorseForce traditions was the “slow clap”. Every time a volunteer went above and beyond or showed up with goodies, a member of the campaign team would initiate a clap that got louder and bigger as everyone in all corners of the office joined in. It was a way to show appreciation for their sacrifice but also to reinforce why volunteers matter. Congratulations, #MorseForce – on creating a community of engaged citizens that will last – and also on your victory!
Motivational Musings To Pump You Up Click here to play video Alice’s Pick #2 “There’s Nothing We Can’t Do” by Barack Obama (2008) Man, this speech needs no introduction. Just in case: this video shows Obama giving a great speech at a rally in Virginia in the pouring rain. But it also has the best music, the best canvassing montage, and just the right amount of guilt. The day after the election, will you be able to say you gave everything you had? Well, I’m going to make damn sure now!
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63 Magazine Inspiration Marlon Mars
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Click here to play video follow onl
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Letter from the Editor Alice McAlex
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By Alice McAlexander, Editor I wrot
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Inspiration An interview with Marlo
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lines. Every person in each phoneba
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AM: If you were dropped as a commun
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AM: We got a question for you from
Page 20 and 21: Hello! This is why you have manager
Page 22 and 23: Motivational Musings To Pump You Up
Page 24 and 25: Do Your Job Advice and best practic
Page 26 and 27: What are your top 3 tips for a new
Page 28 and 29: Any advice on balancing a career in
Page 30 and 31: Sidewalk Strategies An interview wi
Page 32 and 33: AM: What are some key takeaways a b
Page 34 and 35: AM: Do you have any advice for stay
Page 36 and 37: Sidewalk Strategies: Seven Winning
Page 38 and 39: A Day in the Life with Nia Bentall
Page 40 and 41: November 3, 2015 5:30 AM Arrive at
Page 42 and 43: Grow Your Skills Outside lessons to
Page 44 and 45: My name is: Anatole Jenkins and thi
Page 46 and 47: Before I train, I like to feel: Cal
Page 48 and 49: Analytics for Organizing with Andre
Page 50 and 51: As an organizer, Andrew learned so
Page 52 and 53: A presidential campaign will genera
Page 56 and 57: A B C D Marlon’s Tip: Monitor You
Page 58 and 59: Step 1 When volunteers sign in to p
Page 60 and 61: Take Care of Yourself Improve your
Page 62 and 63: Inspirational Tidbit Alice McAlexan
Page 64 and 65: Yoga for Busy Organizers Click here
Page 66 and 67: Drink water: Sip water or other dri
Page 68 and 69: Organizer Spotlight Highlighting yo
Page 72 and 73: Have Some Fun Smiling makes you bet
Page 74 and 75: Fun Zone by Alice McAlexander Click
Page 79: Like what you just read? Here’s h
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63 Magazine - Issue 1

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