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THE KNIGHT TIMES - October 2017

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14 The Knight Times<br />

Opinion<br />

Analyzing the outcomes of a growing online consumer market<br />

LAUREN PORTER<br />

Editor-in-Chief<br />

It is no surprise online shopping has become<br />

very popular in recent years. The<br />

convenience of obtaining any object at a<br />

click of a button is very appealing to most<br />

people. However, as many retailers are<br />

forced out of business by online competition,<br />

what price are we going to pay for<br />

the reliance on massive, powerful corporations?<br />

For example, look at the case of Amazon.<br />

Amazon sprung up as a great online<br />

site to find cheaper alternatives to retail<br />

items such as books. However, over the<br />

past year, Amazon has been stepping into<br />

the retail market, which can be frightening<br />

for smaller businesses. With Amazon’s<br />

recent acquisition of Whole Foods and the<br />

number of Amazon retail stores popping<br />

up across the country, Amazon has become<br />

engrained in the majority of Americans’<br />

lives.<br />

The Whole Foods purchase is a prime<br />

example of how major online corporations<br />

are invading the retail market. According<br />

to Business Insider, at select Whole Foods,<br />

the popular Amazon Echo will be sold,<br />

only furthering this major business’ presence<br />

in our lives. The Echo can do practically<br />

anything digital at your request, disabling<br />

the need for other devices.<br />

Point reward systems at Whole Foods<br />

are supposed to be in effect shortly to encourage<br />

more sales, and prices on items<br />

have already been reduced, as it has been<br />

one of the most expensive grocers in the<br />

past. Points for Amazon Prime members<br />

will also be available, which is meant to<br />

increase the total number of members.<br />

Whole Foods items will also be sold on the<br />

Amazon website, where one can purchase<br />

groceries directly online.<br />

With the development of incredibly fast<br />

shipping due to drones, it is entirely possible<br />

to see where the future of grocery shopping<br />

may be headed. The more dependent<br />

Amazon has recently opened retail spaces, which can be threatening to smaller businesses<br />

and the retail space in general. Photo courtesy of theverge.com.<br />

we become on big corporations instead of<br />

actually going outside to purchase goods,<br />

the fewer storefronts and small businesses<br />

there will be.<br />

With the overwhelming success of Amazon<br />

in the retail market, many other companies<br />

are trying to follow suit. Google<br />

is currently altering its brand as it transforms<br />

into more than just a search engine.<br />

As Google creates more products like the<br />

Google Home Mini, a device very similar<br />

to the Amazon Echo, it becomes a company<br />

designing for lifestyle and convenience.<br />

This shift from only being recognized as a<br />

search engine to a prominent tech company<br />

that produces phones and other gadgets<br />

proves the expansion of online businesses<br />

into the retail space.<br />

Even more frightening, Google has the<br />

capability to become even more powerful<br />

than Amazon. Google and Amazon similarly<br />

track what we buy online. The difference<br />

is the scale at which they can track<br />

it. Amazon, for the most part, is limited to<br />

the items a consumer buys from the site,<br />

and uses that information to suggest other<br />

products. Google, however, harbors information<br />

from all of the websites consumers<br />

search on the Google engine, and sells<br />

advertisements to them based on previous<br />

search history.<br />

Smaller retailers need to be aware of<br />

these growing powerhouses before the<br />

market is too competitive, and the profit<br />

margins of large corporations using offshore<br />

manufacturing become too great for<br />

smaller businesses to compete. I do not believe<br />

retail will ever completely disappear<br />

and the world will solely exist off of online<br />

business, however, it is entirely possible<br />

that the variety of retailers will become increasingly<br />

limited.<br />

Caffeine can be just as addictive as nicotine among teens<br />

CAMI PYNE<br />

Staff Writer<br />

Did you know that one of the most addictive<br />

drugs is completely legal for all ages<br />

to consume? You may have even partaken<br />

of this chemical before you came to class<br />

without even thinking about it. That morning<br />

cup of Joe has quite an impact on your<br />

brain.<br />

Caffeine, like other addictive chemicals,<br />

has the ability to rewire your brain to crave<br />

it, to need it to function, and can even trigger<br />

migraines. This intense concentrated<br />

psychoactive drug has almost all Americans<br />

under its spell.<br />

Apparently, coffee and caffeinated products<br />

keep most members of the EHS community<br />

on their toes, ready and alert; in a<br />

recent KT-survey, 80% of students that responded<br />

drink coffee or caffeinated products.<br />

About 21% of those students drink the<br />

products once a month, 20% once a week,<br />

18% enjoy caffeine 2-4 times a week, 10%<br />

about 4-6 times a week, 11% once a day,<br />

and 19% consume caffeine more often than<br />

that. These numbers suggest that caffeine<br />

use in its many forms is somewhat common<br />

among Episcopal students. Shockingly,<br />

30% of our student body says that they<br />

need a morning caffeine drink to function.<br />

The Episcopal student body has a shocking<br />

dependence on coffee and caffeinated<br />

beverages. Does it come with our culture?<br />

Is it the homework load or is it something<br />

else? I found that I didn’t start needing<br />

coffee until I was a junior, when I started<br />

taking harder classes and needed to stay up<br />

late to write essays and study while balancing<br />

my extracurriculars. Coffee became a<br />

means of staying alert and helped me function.<br />

Many people make this argument with<br />

nicotine addiction, that they can’t function<br />

without a buzz to calm them down.<br />

Nicotine works by constricting blood vessels<br />

and restricting the blood flow to the<br />

brain, giving the consumer a “buzz.” Coffee<br />

works by pumping blood faster through<br />

the body to the brain and gives the drinker<br />

bursts of energy.<br />

Generation Z, the present high schoolers’<br />

generation, was supposed to be the generation<br />

that stopped chemical addictions like<br />

the dependence on coffee. Instead, we have<br />

24%<br />

20%<br />

16%<br />

12%<br />

8%<br />

4%<br />

0<br />

Once a<br />

month<br />

Once a<br />

week<br />

become overworked while attempting to<br />

keep up with rigorous extracurriculars and<br />

attaining scores worthy of colleges. Coffee<br />

has become a convenient necessity.<br />

2-4 times<br />

a week<br />

4-6 times<br />

a week<br />

Caffeinated products, whether coffee,<br />

soda, or energy drinks, have become a<br />

common option for many teens. It may be<br />

time to step back and reconsider.<br />

COFFEE CONSUMPTION FREQUENCY AMONG EHS STUDENTS<br />

Once a<br />

day<br />

More than<br />

once a day<br />

Eighty percent of the EHS student body indicated on a recent Episco-poll that they drink coffee. Above is a drink down of that<br />

frequency of consumption.

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