Tourism Tattler Issue 1 of 2018

MARKETING
All By Myself
Unpacking the
Solo Travel
Trend
By Samuel Nassimov.
Solo travel is proving to be a popular
pursuit amongst those over 50.
Over 84 percent of solo travellers are
between the ages of 51 and 70, while only
4 percent are under 30.
Image via Flickr by Roderick Eime
Solo travel has been on the rise in recent years and is one of
the hottest trends for 2018, with roughly one in four people
saying they will travel alone this year.
It’s not surprising when you consider the advantages of
travelling alone which include: no disagreements over
destinations, being able to explore a location at your own pace
and, of course, that liberating sense of freedom.
This trend is being driven by women, with a survey by Solitair
Holidays showing that 72.4% of women are likely to travel
alone, compared with just 27.6% of men.
Solo Traveller - a website where people who share a passion for
traveling alone exchange tips, suggestions and encouragement
– recently asked its readers why more women travel alone
than men. The responses ranged from women being more
adventurous, to women being more comfortable with being
on their own. Female readers were also asked why they travel
on their own and 46% said freedom, independence and the
chance to do what they want when they want; 22% said they
weren’t willing to wait around for others; and 15% said to
challenge themselves and gain confidence.
Solo travel is also proving to be a popular pursuit amongst
those over 50, with the Solitair Holidays survey revealing that
more than 84% of people who go solo on holiday are between
the ages of 51 and 70, with only 4% being under 30.
28 Tourism Tattler Trade Journal Quarter 1 2018 Jan/Feb/Mar