Tourism Tattler Issue 1 of 2018
The first issue of TourismTattler’s quarterly magazine features the Magic of Kenya, the Secret Season of South Africa’s Whale Coast, the rehabilitation of Pendjari National Park in Benin, and a whole lot more about travel and business tourism in Africa.
The first issue of TourismTattler’s quarterly magazine features the Magic of Kenya, the Secret Season of South Africa’s Whale Coast, the rehabilitation of Pendjari National Park in Benin, and a whole lot more about travel and business tourism in Africa.
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In terms <strong>of</strong> where solo travellers like to go, 53% prefer<br />
international trips versus only 2% being interested in domestic<br />
travel.<br />
Furthermore, according to online booking and management<br />
s<strong>of</strong>tware provider, Trekks<strong>of</strong>t, the most popular destination to<br />
visit is Europe, followed by Mexico, the Caribbean and America.<br />
However, inbound tour operators in Africa are beginning to<br />
notice an uptake in solo requests coming through from the<br />
North American market.<br />
This may be due to 82% <strong>of</strong> solo travellers saying they like<br />
exploring the <strong>of</strong>f-beaten path when travelling. Other activities<br />
enjoyed include seeing top sights (71%), visiting museums<br />
(59%), meeting locals (55%) and meeting other travellers<br />
(51%).<br />
According to an Australian survey, the biggest concerns for solo<br />
travellers are safety (60%), followed by fear <strong>of</strong> feeling lonely or<br />
homesick (14%) and cost <strong>of</strong> the trip (12%).<br />
With South Africa having a favourable exchange rate, coupled<br />
with a reputation for the friendliness <strong>of</strong> its people, it is an ideal<br />
solo vacation destination. While safety concerns are valid, being<br />
vigilant can go a long way towards helping travellers stay safe.<br />
By better understanding solo travellers, we can provide them<br />
with a more personalised experience.<br />
MARKETING<br />
About the author: Samuel Nassimov is the Founder and<br />
Managing Director <strong>of</strong> Premier Hotels & Resorts.<br />
For more information visit www.premierhotels.co.za<br />
Image via Flickr by Roderick Eime<br />
Jan/Feb/Mar<br />
Quarter 1 <strong>2018</strong><br />
Image via Flickr by The Hamster Factor.<br />
<strong>Tourism</strong> <strong>Tattler</strong> Trade Journal 29
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