Non Stop Fresh Magazine Q1 2018 UK

Theme of this
nonstopfresh magazine
Humor
08/Humor
Howard Komproe on stand-up comedy
12/Apple of my eye
This time: Dave van Bladen
16/AKF
What is the Fruit Gang?
20/Renovation work
Growing Venlo!
24/Clini Clowns
Meet CliniClown Peer (Rob Terwijn)
42/Cooking up a change
A delicious recipe from Het Eglantierken
And more…
15/Our new columnist: Rob Scheepers
27/Starting 2018 together!
31/Supplier in the Spotlight: Schoonbee
Landgoed in South Africa
34/Nonstopfresh facts
36/Customer service: Marcus Teunissen,
the happy greengrocer!
40/Typical aartsenfruit: quirkiness
46/Asia column: humor is
a global phenomenon
Check our socials!
36/
08/
‘ A routine
starts with
a big bag
of autumn
leaves.’
JUBILEE
After 40 years of service
and 7.657.987.345 pieces of fruit
and vegetables:
congratulations Mart
Vergouwen!
foreword
31/
Humor and the future
Apples from a 3D printer? It would be great if you could just print out your
favourite kind of apple whenever you wanted! Luckily, it’s just not possible...
It really would strip our profession of its charm. We still have the influence of
the rain and the wind, some apples will always be more appealing than
others and we still receive a changing supply every day. This is what makes
our work so enjoyable and so challenging. Did you fall for it? Sorry, it was an
April fools’ joke (typically Dutch), the fruit of our humor theme. From now
on, you should never believe what you hear or see…
But then again, you never know. We need to keep looking ahead,
constantly coming up with ideas and visions for the future. A future which
is changing more and more rapidly in this increasingly fast-paced world.
The most striking thing in my opinion, however, is that we are becoming
increasingly afraid these days. Afraid of making decisions, afraid of
expressing desires for our future and our vision, afraid of taking the
necessary steps. All because we are developing a culture of looking back
instead of ahead. And let’s just hope you don’t make a mistake, as we are
so good at looking back. Analysing what went wrong in every little detail,
and the person who made the mistake will hang.
Indeed, hindsight is easy. But soon, nobody will have the courage to
make decisions any more. This is becoming more and more evident in
managerial roles, everyone from ministers to police officers and company
managers. I was always taught that it’s fine to make mistakes, learn from
them and make sure you never make them again. But why keep putting all
this boundless energy into things which have already happened? I think
we would be better off directing our time and energy at the future and
motivating people to think about what lies ahead instead. Have the
courage to speak up, get your opinion across and don’t be afraid of
making a mistake. A wise man once said that if you can’t make mistakes,
you will never achieve anything.
Let’s get back to our theme of humor. We laugh a lot here at aartsenfruit,
and that’s just fine. To put it even more strongly, in fact, people perform
best in a nice working atmosphere and we make every effort to achieve
this. Humor is a question of finding the right balance, though: it’s all about
who you enjoy it with, when and how much. Humor is very personal.
But a day without laughing is a day wasted!
Hopefully, this edition of nonstopfresh will make everyone smile just as
much as the smiling faces of our staff on the cover. We already had so
much fun making it!
With a smile,
Jack Aartsen
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