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REPORT DESCRIPTION<br />
<strong>Dry</strong> <strong>Shampoo</strong> <strong>Market</strong> Overview<br />
<strong>Dry</strong> shampoo is a hair care product that eliminates the use of water and provides instant cleaning and restores<br />
strength and softness to the hair. It mainly comprises two types of ingredients, an oil absorbing substance such as<br />
cornstarch and kaolin, and a scentless or an aromatic freshener such as paraben. <strong>Dry</strong> shampoo is majorly applied<br />
to absorb excessive sebum and to control odor. Sebum is a greasy mixture of an assortment fats and is produced<br />
by the sebaceous glands. It provides moisture to the hair and avoids brittleness and dryness. However, excessive<br />
sebum blocks the hair follicles, which causes infection and adversely impacts the productivity of hair growth<br />
cycle and results in hair thinning and sebum hair loss. <strong>Dry</strong> shampoo is an easy and quick solution to treat oily<br />
scalp by avoiding excessive hair washing. Fast-paced lifestyle of consumers is fuelling demand for on-the-go<br />
products, which in turn, is supporting market growth. Furthermore, the rising demand for hair styling and hair<br />
treatment services, and wide availability of variety of products for different consumer requirements are factors<br />
aiding growth of the market. For instance, there are tinted or clear dry shampoos for color treated hair and dry<br />
shampoo sprays for thick hair and unscented dry shampoos for allergic consumers.<br />
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