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REPORT DESCRIPTION<br />
The presence of harmful chemicals and preservatives such as ethanol, parabens, and magnesium silicate in<br />
most dry shampoos is hindering market growth. These chemicals are easily absorbed by the scalp and<br />
prolonged exposure to these chemicals can potentially harm human health. For instance, magnesium silicate is<br />
associated with cancer and respiratory toxicity. Moreover, certain dry shampoos create dusty or whitish residue<br />
on the scalp. These are the major factors, restraining growth of global dry shampoo market.<br />
North America dominated the market in 2016 and accounted for 35.68% share in the global dry shampoo<br />
market. Owing to the fast paced life styles of the consumers, there is a growing demand for dry shampoo as a<br />
water efficient product, which is easy and convenient to use owing to its on-the-go applicability. Furthermore,<br />
growing demand for personal care products in the region is another factor anticipated to support market growth<br />
of dry shampoo. According to the United States Census Bureau, the total retail trade sales of personal care and<br />
health care products in the U.S. increased from US$ 299,263 Mn in 2014 to US$ 315,257 Mn in 2015.<br />
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