ATA_Ideation_sm (1)
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
POV Components<br />
User:<br />
Year 9 girl at a new school<br />
Need:<br />
To feel socially accepted while eating healthy food<br />
Insight:<br />
In her crew, a social risk is more dangerous than a<br />
health risk.<br />
Design Thinking | Creating User-centric Products