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Understanding the Herrmann Whole Brain® model A Understanding the Herrmann Whole Brain® model A<br />
Upper Left<br />
Key Descriptors<br />
Upper Right<br />
Upper Left<br />
Upper Right<br />
Performance<br />
Financial<br />
Rotational<br />
Fantasy<br />
Spontaneous<br />
Pleasure<br />
Facts<br />
Analytical<br />
Doctors<br />
Engineers<br />
Quantitative<br />
Intellectual<br />
Technical<br />
Lawyers<br />
Bankers<br />
Performance<br />
Efficiency<br />
Function<br />
Value<br />
Typical Professions<br />
Typical Types<br />
Special interests<br />
Exploration<br />
Strategy<br />
Concept<br />
Fun<br />
Artists<br />
Organisational Dev. Consultants<br />
Visionary<br />
Risk Taking<br />
Open<br />
Strategists<br />
Entrepreneurs<br />
Aesthetics<br />
Risk<br />
Finance:<br />
Transactor, Banker,<br />
Stock Exchange<br />
Trader<br />
Cartographer, Geographer,<br />
Surveyor<br />
Military<br />
Medicine:<br />
Veterinary, Surgeon,<br />
Doctor, Ophthalmologist,<br />
Physiotherapist,<br />
Radiologist, Dentist<br />
Law:<br />
Lawyer, Magistrate,<br />
Jurist, Notary,<br />
Auctioneer, Bailiff<br />
Engineering:<br />
Aeronautics,<br />
Electronics,<br />
Telecommunications,<br />
Old, Data Processing<br />
Aviation:<br />
Technical, Pilot,<br />
Air Traffic Controller<br />
Research:<br />
Biologist, Chemist,<br />
Botanist<br />
Analyses<br />
Is logical<br />
Is critical<br />
Is realistic<br />
Knows about money<br />
Knows how things work<br />
Quantifies/Likes numbers<br />
Sales:<br />
Selesperson,<br />
Departamental<br />
Supervisor,<br />
Real Estate Agent,<br />
Medical Rap<br />
Infers<br />
Takes risks<br />
Is impetuous<br />
Bracks rules<br />
Like surprises<br />
Advertising<br />
Building:<br />
Architect, Designer,<br />
Decorator,<br />
Webmaster<br />
Marketing:<br />
Research,<br />
Product Manager<br />
Film Making:<br />
Actor,<br />
Editor<br />
Creation:<br />
Script Writer,<br />
Fashion Designer<br />
Arts:<br />
Painter, Sculptor,<br />
Musician<br />
Quality<br />
Security<br />
Reliability<br />
Production<br />
Love<br />
People<br />
Charity<br />
Communication<br />
Insurance:<br />
Insurance Broker<br />
Takes preventive action<br />
Establishes procedures<br />
Gets Things done<br />
Plans/Organises<br />
Is Reliable<br />
Is Neat<br />
Timely<br />
Is sensitive to others<br />
Likes to teach<br />
Touches a lot<br />
Is supportive<br />
Is expressive<br />
Talks a lot<br />
Feels<br />
Journalism:<br />
Journalist,<br />
Copy Reader,<br />
Designer<br />
Teaching:<br />
Teacher,<br />
University Professor<br />
Form<br />
Reliability<br />
Planners<br />
Bookkeepers<br />
Control<br />
Quantitative<br />
Intellectual<br />
Technical<br />
Administrators<br />
Organized<br />
Safekeeping<br />
Supervisors<br />
Teachers/Trainers<br />
Sales People<br />
Emotional<br />
Spiritual<br />
Personable<br />
Musical<br />
Helpful<br />
Musicians<br />
Social Workers<br />
Feeling<br />
Satisfaction<br />
People<br />
Secretary,<br />
Personal Assistant<br />
Accountancy:<br />
Chartered Accountant,<br />
Book-Keeper,<br />
Organisational Manager,<br />
Economist<br />
Civil servant:<br />
Tax Inspector,<br />
Administrator,<br />
Factory Inspector<br />
Security:<br />
Fireman, Policeman,<br />
Inspector<br />
Tourism:<br />
Flight Attendant,<br />
Tourist Guide,<br />
Receptionist,<br />
Translator / Interpreter,<br />
Tourist Information<br />
Center Manager<br />
Person Responsible<br />
For Public Relations<br />
Medical:<br />
Pediatric Nurse, Dietician,<br />
Nurse, Midwife,<br />
Speech Therapist,<br />
Psychomotor Therapist<br />
Human Resources:<br />
Trainer,<br />
HR Manager<br />
Psychology:<br />
Psychologist,<br />
Career Counsellor<br />
Social Worker:<br />
Sociocultural Leader,<br />
Educator,<br />
Family Adviser<br />
Lower Left<br />
VII — Preferences and team effectiveness<br />
Lower Right<br />
Lower Left<br />
VIII — Improving communication<br />
Lower Right<br />
The distinctions between scientists and artists, engineers<br />
and sales people are as old as the human race. Statistical<br />
studies of HBDI® profiles have identified typical profiles<br />
for different careers, fields and job descriptions. A study of<br />
hospital personnel revealed preference differences among<br />
the varying jobs: Specialists (A quadrant); Administrators<br />
(B quadrant); Nurses (C quadrant); Psychiatrists (D<br />
quadrant). Is it any wonder that sometimes there might be<br />
tension in the hospital environment?<br />
HBDI® research has also demonstrated that directors and<br />
CEOs are most often multi–dominant — even with three<br />
or four dominant quadrants, as opposed to single or dual<br />
dominant specialists.<br />
An individual’s work approach can certainly be linked to<br />
their mental preferences. A team will work more effectively<br />
if the individual members appreciate the differences in<br />
their thinking styles. In fact, thinking diversity will also lead<br />
to more creative outcomes. Research using the HBDI®<br />
Team profile has shown that team effectiveness can be up<br />
to 66% greater in diverse teams.<br />
All of us communicate. Effective communicators who<br />
understand thinking styles will tailor their presentation<br />
to fit their audience while being sure to communicate key<br />
points in all four quadrants. For a group of engineers or<br />
technicians you might cite plenty of facts and figures, and<br />
emphasise logic and methodology showing the potential<br />
results of practical application. To a group of artists,<br />
teachers, or sales people, you would most likely emphasise<br />
innovative aspects and point out ways to improve<br />
communication and instruction. Which presentation<br />
appeals to you the most? Doesn’t your answer reflect your<br />
thinking style?<br />
Communication is easiest between people who have<br />
similar preferences. They ‘speak the same language’.<br />
Communication is quite easy when people share<br />
preferences in the same mode, Left (A and B) or Right (C<br />
and D).<br />
When people share preferences in the Upper (A and D) or<br />
Lower (B and C) mode, they may find common ground for<br />
communication. Most challenging may be communication<br />
between those who have preferences in diametrically<br />
opposing quadrants.<br />
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