SMME NEWS January 2018 2 Social Media - the Influencer business SMME News team Contact us: 031 307 1988 Send us your opinions or news: firstname.lastname@example.org Advertise with us: sales@ smmenews.co.za Tinky Ogle: Publisher - tinky@ smmenews.co.za Nontobeko Duma Making money from social media requires more than having a lot of followers. The Influencer marketing trend is a billion-dollar market globally. There are a few things you should know if you want to live the glamorous life of an influencer. Companies look for influencers based on the message they put out on social media, who follows them and what their brand value is. Social media stars or influencers are new in South Africa, but there has been a steady growth of marketing industries and brands working with them especially in fashion, health and fitness. “Influencers are fundamentally like celebrities/brand ambassadors, but the fact that they are ‘real people’ makes them more trustworthy and authentic as their followers can emulate them, they can buy into their lifestyle (or the idea of it) – something you can’t do with superstar celebrities as they are unreachable, a dream,” says Sara Maggioni, Director of Retail and Buying at Trend Forecasting Agency, WGSN in an article in Wanted Online. Maggioni went on to explain that in commercial terms, influencers have the power of “influencing” people to purchase a product or engage with a brand. Your job as an influencer is to create social media content daily on several social media platforms, (Instagram and YouTube are currently the most valuable ones.). Networking and creating good content whether it is funny or aesthetically, pleasing is what will earn you a large amount or followers. Companies will pay you to talk about their products or service either by simply posting it online, or giving a review. Your other Job includes going to events hosted by brands and using social media to show people that you enjoyed your time at events. Your content must be created and posted often and be of consistent quality if you want to be taken seriously. Here are few successful Influencers from KwaZulu-Natal, Durban to look at: Mihlali Ndamase Mihlali is a 21-year-old Vlogger (Youtube star), Makeup artist and brand strategist. She was born and raised in KwaZulu-Natal. She has been in magazines such as Elle, and has a large following on all her social media platforms YouTube, Instagram and twitter (her tweets are funny, insightful and relatable). Mihlali is also the co-founder of Siyasizana Foundation, a non-profit organization that supports underprivileged children. Brands she’s partnered with: Ariel, NYX, Mac, Superbalist, Labello and Bobbi brown. Minky Mothabela Minky Mothabela is a 23-year-old beauty Vlogger and health enthusiast her Youtube channel is called The Glam Guide. Minky is passionate about business, entrepreneurship and turning your leisurely pursuits into fully-fledged business ventures. The Glam Guide is a sleek, clean and informative channel focused on makeup artistry and health for students and young professionals alike. Brands shes partnered with: Clinique, Dark and lovely, and Nyx. Pamzo Kuhle Pam is a fashion and lifestyle blogger her blog PamSoleStreetFashion, showcases stylist capabilities in various outfits, often bought from affordable retailers such as Mr. Price! Pam has street style minimalist look, with a dash of chic. Brands shes partnered with: Mr Price, Capitec bank and Clinique. Fanele Mpanza: Marketing Manager - email@example.com Marvellous Zondi: Journalist & Content Manager - marvellous@ smmenews.co.za Jabulani Khumalo: Sales & Distribution Manager - jabulani@ smmenews.co.za Siyabonga Sikhakhane: Graphics and Sub-ediing Mandisa Magadla: Research & Admin Intern Kgosi Kgalegi: Business Development - kgosi@smmenews. co.za Bongani Dlamini: Media Production & IT - bongani@ smmenews.co.za Mandy Zithutha: Public Relations Intern NO 5 Walnut Road, SmartXchange, Durban, 4001 M +2771 710 7943 T+2731 307 1988 www.smmenews.co.za SMME NEWSPAPER subscribes to the South African Press Code that prescribes news that is truthful, accurate, fair and balanced. If we don’t live up to the Code please contact the Press Ombudsman at 011 484 3612/8, fax: 011 4843619
Tender fraudsters on a rise January 2018 Kuzoqhilika SMME NEWS izihlathi ngophethroli 3 Nomcebo Mncube SMMEs are faced with different challenges on a daily basis, challenges such as trying to sustain their businesses, gaining investor’s trust and sealing lucrative deals to help fuel their businesses. It comes as no surprise that they are often targeted by scammers, knowingly that they will do anything to keep their businesses afloat. At the moment the hottest topic currently trending in South Africa is tender fraud. Many companies and individuals has been victims of such malicious practice.Therefore, various national government departments have warned the public and companies about fraudsters or individuals who pretend to be the government representatives sending emails to some business owners. Most scams include fraudsters using department letterheads to send fake tenders to companies and request them to provide goods and equipment. The targeted companies are requested to supply specific products which are hard to find. And when you search for the products online, you find that there is only one company in South Africa which offers those products. Even though the company might look legit. It is NOT, it is a SCAM and that is where people lose their money. There are several things you need to check if you have been contacted by fraudsters who claim to be government representatives. • You need to lookout for the order/purchase number. As the Government will never send an email asking you to supply goods and equipment. • The banking details are in a private name and not a company name. Government will NEVER ask you to deposit funds for any business transaction. • You need to check the sender’s email address. All the government email address end with ‘gov. za’, if the email contains or end with ‘gov.org.za’ or ‘org.za you’ you should know that is a scam. • The contact details provided on the letterhead. Be cautions that although the numbers may look valid, they are not connected to a property. Call the number to be sure. • When searching on the Internet for the address of the company that has sent the fake tender document, the address does not exist. You are advised to always be vigilant about tender fraud. If you suspect or you are aware of tender fraud, you can report it anonymously on 0800 701 701 Intatheli ye SMME Ukusimama kwe Randi uma liqhathaniswa ne Dollar sekuholele ekutheni uphinde wehle uPhethroli njengoba kulindeleke ukuthi wehle ngo-41 cents ekuqaleni kuka Nhlolanja 2018. Njengamanje iRandi lihweba phakathi kuka R12.30 no R12.40 uma liqhathaniswa ne Dollar laseMelika. Ngokusho kuka Layton Beard wenhlangano ebhekelela izimoto i-Automobile Association (AA) lokhu kuyizindaba ezinhle kwazise uPhethroli usanda kwehla esikhathini esingengakanani esedlule. “Ukusimama kwerandi kusho ukuthi uma sithenga impahla kwamanye amazwe sikhokha imali encane. Uma sithenga uphethroli namanye amafutha asetshenziswa emotweni kusho ukuthi sizosebenzisa imali encane, Ucwaningo lwethu lukhombisa ukuthi uphethroli uzokwehla ngo-41 cents, udizili wehle ngo-23 cents bese upharafini wehle ngo-26 cents,” kusho uBeard ngaphambi kokuqhuba ngokuthi isimo sezepolitiki kuleli sinomthelela ekwenzeni kahle kwe Randi. “Abatshalizimali babheka izinqumo ezithathwa ngosopolitiki nemithetho abayishayayo ezweni. Uma beshaya imithetho engabacindezeli osomabhizinisi kusho ukuth abatshalizimali beza ngobuningi KULINDELEKE amanani kaphethilomu ehle babo kodwa uma bebona sengathi imithetho icindezela osomabhizinisi baye babheke kwamanye amazwe,” Kusonga u Beard. Ukwehla kuka phethroli kuyizindaba ezinhle kakhulu kosomabhizinisi abasafufusa kwazise ukuqhuba ibhizinisi kudinga ukwehla nokwenyuka uhlangana nabantu abanhlobonhlobo abangaphosa esivivaneni ukuze kusimame ibhizinisi.