13042018 - Herdsmen kill 66 in Benue, Taraba; scores in Zamfara

Edited by:
Prince Osuagwu
0805 049 8513
princeosuagwu@gmail.com
Digital Skills: She Leads Africa,
Facebook empowers Nigerian women
Benefits of digital marketing in
successful political campaigns
By Olawale Ajayi
IN the upcoming presi
dential elections in the
Republic of Argentina, as
well as in the last Mexican
electoral campaign, it has
been demonstrated that
the best tool that can be
used to achieve the objectives
of political marketing
are Social Networks.
If you use social networks
the right way to do
political communication
you will get a number of
benefits to win an election
but also know that there are
mistakes that could result
from insufficient knowledge
of use.
New communication
channel
Social networking and
online marketing are important
tools that can help
candidates to win votes in
election campaigns, especially
young people.
Market Segmentation
It is very important to
use online marketing in
political plans because of
the great capacity it has
to be able to segment audiences
according to age,
socioeconomic levels, interests,
tastes, style of
words they use to communicate,
etc. All this, facilitates
and allows the politician’s
communication in
By Tare Youdeowei
WITH the aim of em
powering women
with digital skills for personal
business ambitions and
create opportunities for
would-be entrepreneurs,
She Leads Africa, a community
that helps young African
women achieve their
professional dreams, has
partnered with Facebook in
Nigeria, through an initiative,
SheMeansBusiness.
SheMeansBusiness,
launched in March 2018,
the first in Sub-Sahara Africa,
is aimed at training and
empowering thousands of
female entrepreneurs
across the country. The initiative
is said to be designed
to inspire and train female
entrepreneurs across the
country to start, build and
grow their own businesses.
It promises to bring together
thousands of female
entrepreneurs in a series of
day workshops and training
sessions across six cities
in Nigeria, including
Lagos, Kaduna, Port Harcourt,
Ibadan, Abuja and
Aba.
Speaking on the initiative,
Ebele Okobi, Facebook
Public Policy Director, Africa,
during the launch said:
“We know that when women
do better, economies do
better. The study conducted
by Development Economics
further highlights
this, with research suggesting
that an estimated seven
million new businesses
could be set up by women
in Nigeria by 2021, placing
a greater importance on the
role of women’s entrepreneurial
ambitions for overall
economic and social development
in the country.”
On what women should
expect from the digital training,
Okobi revealed: “Training
sessions and post-training
clinics aimed at re-engaging
and advising, opportunities
to form mentorship
groups within peers
•Ajayi
and inspiring stories from
female trailblazers. These
are the entrepreneurs who
are redefining what is possible
for women in business
in Nigeria, inspiring those
who might one day become
new entrepreneurs themselves.
Free tools and resources;
online courses to
give more women • across
Nigeria the tools, support
and practical advice they
need to grow their businesses,
will also be available.
Access and information
to a link of communities
who can help advise
and direct on setting and
achieving business goals, as
well as an Office Hour session
per city where three to
five trainers will attend to
digital marketing-related
a segmented way and
helps in determining political
fate.
Two-way communication
It allows a continuous
interaction between 2 or
more people. What is valued
most is being able to
participate and interact
with candidates.
Power your image
Posting pictures that
will endear the candidate
with the people and give
them an impression of a
simple but firm personality
can improve a candidate’s
chances of winning
the emotions of the electorates.
Power activism
The dynamism of social
networks facilitates the organisation
of new social
and political movements.
Creation of online communities
It generates commitment
and loyalty between
the candidate and the
people. The new digital
political marketing allows
to generate communities
and interests, to organize
adherents to the political
party and / or candidate
and these in turn are carrying
out the amplification
of the message or the
evangelization of the
idea.
Reduced cost
It represents less expense
than investment in
traditional media to
achieve good results.
Measurement of results
Digital marketing allows
us to accurately measure
the impact of the politician’s
communication
and the interest he generates
from the audience.
Examples are, in the
Catalan elections, those of
the PSC channel, the EsquerraRepublicana
channel,
or the Popular Party
of Catalonia.
Next of course is Instagram.
This great network
of photography is becoming
one of the most followed
and influential,
where personal moments
and audiences are mixed
in the campaign.
VANGUARD, FRIDAY, APRIL 13, 2018 —43
Lagos set to change tourism prospect with
masterplan ... holds summit
IN pursuance of Lagos
State Government's
commitment to cause a
major shift in marketing the
tourism and creative
potentials inherent in the
state, Lagos State
Government is set to hold
a tourism summit to enrich
the master plan for the
tourism industry.
The summit with the
theme: Destination Lagos:
Towards A Sustainable
Tourism-Driven Economy,
is scheduled to hold on
Monday, April 16, 2018 at
the Eko Hotel and Suites,
Victoria Island, Lagos.
Briefing the media at
Alausa, the Commissioner
for Tourism, Arts and
Culture, Mr. Steve
Ayorinde declared that the
forthcoming summit is
designed to provide
resourceful content for the
tourism road map that will
transcend the vision of the
state in becoming the
foremost tourism
destination in Africa.
While briefing the media
on the relevance of the
summit, the commissioner
revealed that the summit
is crucial to intimate and
integrate key players in
the tourism industry to
achieve a prosperous
initiative as the state
journeys into the tourism
world to compete with
developed cities.
"The summit will list out
in specific terms the
interventions that are
needed in producing a
master plan that will assist
in shaping the tourism
sector in Lagos State in the
*Fola Adeyemi, the Permanent Secretary, Steve
Ayorinde, Commissioner for Tourism, Arts and
Culture and Adewale Adereti, the Manager
Advisory, Ernst & Young at the Press briefing to
announce the Lagos Tourism Summit.
next 15 to 20 years.”
He disclosed that it has
been a deliberate plan
derived from a visionary
study of the population
trend and analysis of what
sector will better absorb
the teeming youth
population, reduce
poverty and crime as well
as create jobs with
multiplier effects on other
sectors.
Affirming the
significance of the event,
the commissioner stated
that encouraging existing
practitioners and
stakeholders with
institutional support and
sustaining positive hope
of investors in the sector
needs a more concrete
rejig in line with global
best practices.
"The idea of the Lagos
Tourism Summit
therefore, is part of the
inclusive agenda to allow
all stakeholders contribute
to the ongoing tourism
master plan being put
together by Messrs Earnst
and Young on behalf of the
Lagos State Government.
He further disclosed that
the summit's deliberation
will be enriched by paper
presentations by
renowned stakeholders in
the tourism business;
panel discussions and a
keynote address to be
delivered by His
Excellency, Mr. John
Mahama, former
President of the Republic
of Ghana.
The gathering will
provide a rare opportunity
to engage stakeholders,
professionals, leading
academics and scholars,
researchers in the tourism,
culture, arts and
entertainment industry,
local and foreign media
practitioners to debate,
exchange ideas, deliberate
and chart a way forward for
Lagos tourism, he added.
Abuja ready to host tourism world,
FCTA minister
By Henry Umoru
MINISTER of the
Federal Capital
Territory Administration,
FCTA, Mallam Muhammad
Musa Bello, has assured
the United Nations
World Tourism Organisation’s
Commission for Africa
UNWTO - CAF, that the
city was prepared to play
host to its 61st International
Conference scheduled
for Abuja in June 2018.
Speaking when he received
a delegation from
the Ministry of Information
and Culture, led by its Minister,
Alhaji Lai Mohammed,
Bello expressed delight
over the choice of Abuja
as host city saying that
the event fits well into the
drive of the FCTA to make
Abuja a global tourism and
conference destination.
He commended his Information
and Culture
counterpart for the hard
work in successfully securing
the hosting rights for
the meeting.
The minister said it was a
reflection of how the outside
world now perceives
the country, as well as an
eloquent indication of the
fact that the current administration
of President Muhammadu
Buhari is getting
it right.
“For Nigeria to win the
hosting right must have
entailed a lot of hard work.
This is very commendable.
These are all reflections of
how the outside world now
perceives Nigeria.
“It’s a reflection that this
government is getting it
right and it’s something
that we all feel proud of.
“We are going to give
maximum support to this
conference because it will
showcase Nigeria and,
above all, it will showcase
Abuja and it fits into our
programme of working to
position the city as a conference
destination.
“Given Abuja’s beauty,
good road network, serenity
and security, we can
boldly say that Abuja is
ready for the tourism
world,” he said.
Bello pledged the support
of the FCTA, saying
that a team headed by the
FCT Permanent Secretary,
Mr Christian Ohaa, is
working tirelessly to ensure
a hitch-free conference
in liaison with the
conference’s local organising
committee.
“Naturally, we will host
the dinner and we will provide
buses for all the delegates.
“Of course, we will also
provide 24-hour security.
Above all, you’ve made
this country proud and we
will support you for a successful
hosting,” he added.
Earlier in his remarks,
the Minister of Information
and Culture, Alhaji Lai
Mohammed, said that the
team was in the FCT to
start off the series of visits
and advocacy to key stakeholders.
He said this was with regards
to Nigeria’s hosting
of the first meeting of the
UNWTO – CAF.